How do you actually unlock growth from Microsoft Teams Marketplace?
Hey folks 👋 Looking for some real-world advice from people who’ve been through this. Context: We’ve been listed as a Microsoft Teams app for several years now. The app is stable, actively used, and well-maintained - but for a long time, Teams Marketplace wasn’t a meaningful acquisition channel for us. Things changed a bit last year. We started seeing organic growth without running any dedicated campaigns, plus more mid-market and enterprise teams installing the app, running trials, and even using it in production. That was encouraging - but it also raised a bigger question. How do you actually systematize this and get real, repeatable benefits from the Teams Marketplace? I know there are Microsoft Partner programs, co-sell motions, marketplace benefits, etc. - but honestly, it’s been very hard to figure out: - where exactly to start - what applies to ISVs building Teams apps - how to apply correctly - and what actually moves the needle vs. what’s just “nice to have” On top of that, it’s unclear how (or if) you can interact directly with the Teams/Marketplace team. From our perspective, this should be a win-win: we invest heavily into the platform, build for Teams users, and want to make that experience better. Questions to the community: If you’re a Teams app developer: what actually worked for you in terms of marketplace growth? Which Partner programs or motions are worth the effort, and which can be safely ignored early on? Is there a realistic way to engage with the Teams Marketplace team (feedback loops, programs, office hours, etc.)? How do you go from “organic installs happen” to a structured channel? Would really appreciate any practical advice, lessons learned, or even “what not to do” stories 🙏 Thanks in advance!Upgrade plan for Marketplace offers in admin center
Hi Community, I’m reaching out here after spending nearly 6 months discussing an issue with Microsoft Support, without getting a satisfactory answer. We have published transactable SaaS apps in the Microsoft Marketplace. Each of our SaaS offers includes multiple plans (e.g., Premium, Pro, Leader). About six months ago, our customers started reporting that they could no longer upgrade their plan via the Microsoft 365 Admin Center. We were able to reproduce the issue ourselves. Symptom: when attempting to upgrade, the dropdown list that should display available upgrade plans is empty. This functionality worked correctly before. After multiple discussions with Microsoft Support engineers, their supervisor, and their manager, the official response we received is: “change to different plan functionality (for marketplace offers) in Admin Center is by design not enabled, which is why the dropdown does not display available plans.” This directly contradicts Microsoft documentation, which indicates that plan changes should be supported: https://learn.microsoft.com/en-us/partner-center/marketplace-offers/pc-saas-fulfillment-life-cycle Despite sharing this documentation, Microsoft Support maintains that this behavior is by design and that customers cannot upgrade plans from the Admin Center. My questions to the community: Are there ISVs here who have published transactable SaaS offers with multiple plans? If so, can your customers upgrade plans through the Microsoft 365 Admin Center? Are your customer experiencing the same issue? Can any SME confirm or contradict Microsoft Support’s statement that “by design, customer cannot upgrade plans using M365 Admin center”? For reference, here is our Microsoft Support ticket ID: 2508260010000694. I’m happy to share additional information upon request. Thank you in advance for any insights or confirmation. Sang, ps: I recently notice change of domain name in M365 admin center and the log showing this. Weird coincidence.Excited about the Microsoft Marketplace?
Good morning, as the former BizApps PDM at Microsoft driving 100's of ISV solutions to the marketplace I wanted to ensure the community realized that the marketplace is now driving leads directly to partners from customers around the world exploring the marketplace. If you have been in the marketplace for a few months and are seeing little interest or leads it should guide you to further optimize your listing and also do a competitive analysis of other solutions in the marketplace. I am and have always been excited about the Microsoft Marketplace and hope you are too! - John O'Donnell https://www.linkedin.com/in/johnodonnellmsft/Transitioning SaaS Offers with Multi-Year Pricing from AppSource to Azure Marketplace
When a SaaS transactable offer on Microsoft AppSource includes a pricing plan for more than 1 year, the offer is delisted from AppSource and becomes available on Azure Marketplace. This is due to the platform's structure: AppSource primarily supports monthly or annual subscription models for SaaS offers. Any pricing model that exceeds 1 year (e.g., 2-year, 3-year plans) is outside the scope of AppSource’s transaction capabilities. When a SaaS solution introduces https://learn.microsoft.com/en-us/partner-center/marketplace-offers/marketplace-commercial-transaction-capabilities-and-considerations, it is automatically transitioned to Azure Marketplace, which can accommodate longer-term contracts and subscription models (such as 2-year, 3-year, or longer terms). Azure Marketplace is designed for more complex transactions, including multi-year deals, and supports deeper infrastructure integration and contract management features compared to AppSource. Thus, any SaaS offer that requires multi-year pricing terms will shift from AppSource to Azure Marketplace, where such transactions can be handled effectively.🤔Finding alignment with Channel partners as an ISV?
Hi all! We're new to the MS ecosystem. Spent the last 15 years developing products for the Salesforce ecosystem, which is very direct sales heavy. We've launched our app https://marketplace.microsoft.com/en-us/product/Office365/WA200008222 which is a native and robust integration between Salesforce and Microsoft Teams. We listed just this year in March 2025. We're attending Microsoft Ignite for the first time, and it's clear we need to have a channel partner strategy. Microsoft claims there are over 500k partners - my question to the group (especially ISV partners): how do you find channel partners effectively that align to your product and strategy? Where do we even start? We obviously have an affinity towards partners that serve Saleforce and MS Teams customers. Thanks in advance!!You’ve built your app, it’s on Marketplace… now what?
Your solution is live on Microsoft Marketplace – so what’s next? How do you make the most of this opportunity? What benefits can you unlock? And what practical steps will set you up for long-term success? As a Partner Solutions Sales Manager at Microsoft, I work with partners every day who’ve just published to Marketplace and want to accelerate their impact. That’s why I’ve launched a new blog series designed to help you go beyond “listing” and start thriving. In this first edition, I share: Best practices for getting started How to move from visibility to real growth The key signal that shows your solution is well-architected …and more. Check out the full post on the Marketplace Community Blog: Your next big move: Thriving in the reimagined Microsoft Marketplace | Microsoft Community HubTime tracking woven into Microsoft 365, simple, secure, and proven
From Web to Teams, Outlook, and now M365 Copilot, Klynke time tracking is fully woven into the Microsoft 365 fabric. For partners, this isn’t just another feature. It’s a value-added service you can recommend, bundle, or build into your existing offerings. The payoff: clients stay inside the tools they already know and trust, while you strengthen your Microsoft 365 practice with a solution that’s proven, secure, and seamless. With a tried and tested approach, partners can confidently deliver integrated experiences that feel natural to end users. No extra training. No steep adoption curve. Microsoft even spotlighted this in the Tech Community interview Building Secure SaaS on Microsoft Cloud Let’s explore how integrated solutions like time tracking can open new doors for collaboration. If you’re building on Microsoft 365, we’d love to connect and share ways to create more value together.
New To The Community
Hello ISV Success Community, As a new member to the community, I decided to start with an introduction. I’m Aubin Bakana, Founder and CTIO (Chief Technology & Innovation Officer) of Baobab Logix LTD, now based in Leeds, UK. I lead technology and innovation, driving solutions that are secure, ethical, and intelligent. At Baobab Logix, we’re building future-ready platforms that empower businesses to thrive. One of our flagship innovations is KeepComm Intel, a next-generation contact center solution that combines AI-driven automation with human-in-the-loop architecture for speed, accuracy, and trust. As a Microsoft Azure Solutions Architect Expert, Harvard CS50 certified, and full-stack developer, I bring deep technical expertise and a vision for sustainable innovation. I’m here to connect, collaborate, and share insights with fellow innovators who believe in shaping technology for good. Looking forward to engaging with this amazing community and exploring opportunities to build impactful solutions together! thank you.
