Excited about the Microsoft Marketplace?
Good morning, as the former BizApps PDM at Microsoft driving 100's of ISV solutions to the marketplace I wanted to ensure the community realized that the marketplace is now driving leads directly to partners from customers around the world exploring the marketplace. If you have been in the marketplace for a few months and are seeing little interest or leads it should guide you to further optimize your listing and also do a competitive analysis of other solutions in the marketplace. I am and have always been excited about the Microsoft Marketplace and hope you are too! - John O'Donnell https://www.linkedin.com/in/johnodonnellmsft/Transitioning SaaS Offers with Multi-Year Pricing from AppSource to Azure Marketplace
When a SaaS transactable offer on Microsoft AppSource includes a pricing plan for more than 1 year, the offer is delisted from AppSource and becomes available on Azure Marketplace. This is due to the platform's structure: AppSource primarily supports monthly or annual subscription models for SaaS offers. Any pricing model that exceeds 1 year (e.g., 2-year, 3-year plans) is outside the scope of AppSource’s transaction capabilities. When a SaaS solution introduces https://learn.microsoft.com/en-us/partner-center/marketplace-offers/marketplace-commercial-transaction-capabilities-and-considerations, it is automatically transitioned to Azure Marketplace, which can accommodate longer-term contracts and subscription models (such as 2-year, 3-year, or longer terms). Azure Marketplace is designed for more complex transactions, including multi-year deals, and supports deeper infrastructure integration and contract management features compared to AppSource. Thus, any SaaS offer that requires multi-year pricing terms will shift from AppSource to Azure Marketplace, where such transactions can be handled effectively.How we talk about the value of Microsoft Marketplace with customers
At Microsoft Ignite 2025, we introduced the reimagined Microsoft Marketplace to our customers as your trusted source for cloud solutions, AI apps, and agents. This brief, 20-minute breakout session talked about how Marketplace is empowering organizations to become Frontier Firms by streamlining the discovery, purchase, and deployment of tens of thousands of partner solutions. You can watch the session on the Ignite site or on YouTube and read the synopsis below to see how our team pitches Marketplace to our shared customers. We encourage you to provide this and our other customer-focused session on cost optimization to your customers! They can watch a Marketplace demo and learn more at Microsoft.com/Marketplace. BRK213 Microsoft Marketplace: Your trusted source for cloud and AI solutions How Microsoft Marketplace empower the shift to AI-first Frontier Firms are leading the shift to AI-first. Microsoft Marketplace, as an extension of the Microsoft Cloud, is empowering this Frontier transformation by connecting our customers to our partner ecosystem. Marketplace is unique in that customers can discover and purchase solutions in our storefront, in Microsoft products, and through distributed marketplaces through channel partners. Marketplace offers the largest catalog of AI apps and agents in the industry (4,000+ and growing), including so many of the leading innovators in this category. We’re seeing incredible momentum with customers adopting Marketplace: 2X+ sales growth again this year, 75% increase in average spend, and ~2X increase in AI solutions purchased. Microsoft Marketplace value AI apps and agents for every use case Marketplace allows you to choose thousands of AI apps and agents that match your scenario and stack, which simplifies deployment and decreases time-to-value. When you need to ground your AI solution, Marketplace has more than 11,000 models to choose from to ensure you get fast, relevant, and accurate context. You have confidence that solutions integrate natively so that employees can get what they need in the flow of work when using Microsoft products. Comprehensive catalog across cloud solutions and industries As organizations transition to becoming Frontier Firms, it fuels more cloud adoption. Marketplace has the most comprehensive catalog of solutions. Additionally, there are a host of business applications that meet exact needs in functions like HR, legal, and project management. You can access everything from Microsoft – a business partner you know and trust. Solutions come from vetted Microsoft partners which gives peace of mind with purchase. As tech buying responsibilities grow outside of IT, Marketplace keeps teams on the same page while allowing them to get what they need and supports try-before-you-buy scenarios with trials and POCs. Everything your organization buys through Marketplace is consolidated in a single view. Maximize investments with a consumption commitment A Microsoft Azure Consumption Commitment (MACC) commits your organization to a certain dollar amount of cloud spend. When you fulfill that commitment, it unlocks discounts on Azure infrastructure. Microsoft is unique in that we offer a 100% match on eligible solutions through Marketplace with no limit. Today, 85% of Microsoft customers with MACCs are buying through Marketplace. We have 3,800+ eligible solutions and that number grows every day. Integrated experience from discovery to deployment You can find and deploy solutions in our storefront but also in the Microsoft products you know and use every day -- agents in Microsoft 365 Copilot, apps in Teams, models in Microsoft Foundry, a host of solutions in Azure portal, and more. We’re continuing to build out capabilities that allow you to use AI for an even better Marketplace experience. For example, you can now get Marketplace recommendations using Copilot in Azure portal. As we look to make an AI-infused commerce platform, you’ll continue to see improvements here. Empower your channel, get the benefits of Marketplace We aim to empower customers to buy how they want to buy, whether that’s through us and our Marketplace or relying on the channel. If you procure technology through a channel partner, you can bring that partner to source Marketplace solutions on your behalf. One way to do that is through resale enabled offers, which allow partners to work together so software companies can defer the sales and integration of their products to their channel partners. This means your IT provider can better service you. We have several other channel-led Marketplace opportunities in our portfolio, and all a partner has to do is enroll.🤔Finding alignment with Channel partners as an ISV?
Hi all! We're new to the MS ecosystem. Spent the last 15 years developing products for the Salesforce ecosystem, which is very direct sales heavy. We've launched our app https://marketplace.microsoft.com/en-us/product/Office365/WA200008222 which is a native and robust integration between Salesforce and Microsoft Teams. We listed just this year in March 2025. We're attending Microsoft Ignite for the first time, and it's clear we need to have a channel partner strategy. Microsoft claims there are over 500k partners - my question to the group (especially ISV partners): how do you find channel partners effectively that align to your product and strategy? Where do we even start? We obviously have an affinity towards partners that serve Saleforce and MS Teams customers. Thanks in advance!!You’ve built your app, it’s on Marketplace… now what?
Your solution is live on Microsoft Marketplace – so what’s next? How do you make the most of this opportunity? What benefits can you unlock? And what practical steps will set you up for long-term success? As a Partner Solutions Sales Manager at Microsoft, I work with partners every day who’ve just published to Marketplace and want to accelerate their impact. That’s why I’ve launched a new blog series designed to help you go beyond “listing” and start thriving. In this first edition, I share: Best practices for getting started How to move from visibility to real growth The key signal that shows your solution is well-architected …and more. Check out the full post on the Marketplace Community Blog: Your next big move: Thriving in the reimagined Microsoft Marketplace | Microsoft Community HubTime tracking woven into Microsoft 365, simple, secure, and proven
From Web to Teams, Outlook, and now M365 Copilot, Klynke time tracking is fully woven into the Microsoft 365 fabric. For partners, this isn’t just another feature. It’s a value-added service you can recommend, bundle, or build into your existing offerings. The payoff: clients stay inside the tools they already know and trust, while you strengthen your Microsoft 365 practice with a solution that’s proven, secure, and seamless. With a tried and tested approach, partners can confidently deliver integrated experiences that feel natural to end users. No extra training. No steep adoption curve. Microsoft even spotlighted this in the Tech Community interview Building Secure SaaS on Microsoft Cloud Let’s explore how integrated solutions like time tracking can open new doors for collaboration. If you’re building on Microsoft 365, we’d love to connect and share ways to create more value together.
New To The Community
Hello ISV Success Community, As a new member to the community, I decided to start with an introduction. I’m Aubin Bakana, Founder and CTIO (Chief Technology & Innovation Officer) of Baobab Logix LTD, now based in Leeds, UK. I lead technology and innovation, driving solutions that are secure, ethical, and intelligent. At Baobab Logix, we’re building future-ready platforms that empower businesses to thrive. One of our flagship innovations is KeepComm Intel, a next-generation contact center solution that combines AI-driven automation with human-in-the-loop architecture for speed, accuracy, and trust. As a Microsoft Azure Solutions Architect Expert, Harvard CS50 certified, and full-stack developer, I bring deep technical expertise and a vision for sustainable innovation. I’m here to connect, collaborate, and share insights with fellow innovators who believe in shaping technology for good. Looking forward to engaging with this amazing community and exploring opportunities to build impactful solutions together! thank you.
