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Grow your business globally while selling locally through Microsoft Marketplace
Ready to reach new markets and grow through trusted partner ecosystems? Microsoft is expanding multiparty private offers to Australia, Japan, and South Africa, creating new opportunities for software companies and channel partners to scale globally while selling locally. Discover how Microsoft Marketplace helps partners accelerate co-sell motions, simplify procurement, close larger deals, and unlock new revenue opportunities through partner-led selling. Read the full article: Drive local growth with Microsoft MarketplaceDiscover how Microsoft Marketplace helps accelerate AI innovation
Looking to simplify the path from AI exploration to commercial success? This Microsoft Marketplace event highlights how software development companies can access AI models, streamline procurement and deployment, integrate developer solutions, and scale customer reach through a single trusted platform. Learn practical strategies for packaging, monetizing, and distributing AI-powered solutions across Azure, Microsoft 365, and the broader Microsoft partner ecosystem. Whether you're focused on product development, go-to-market strategy, alliances, procurement, or IT operations, this session offers valuable insights into accelerating time to market and delivering customer value through Microsoft Marketplace. Learn more: https://techcommunity.microsoft.com/event/azureevents/from-ai-evaluation-to-deployment-with-microsoft-marketplace/4537062
Auto Activation for SaaS Private Offers is a Game Changer!
Shout out to Microsoft Marketplace for launching AUTO ACTIVATION for SaaS private offers. This has simplified our sales operations for Microsoft Marketplace private offers, as well as dramatically improved our seller and customer experience with by eliminating the #1 reason we've historically seen block customers from completing Marketplace SaaS private offer procurement. Auto activation for private offers allows customers to skip the step of going to our SaaS landing page and activate Marketplace SaaS billing by having to SSO with their AAD. The problem with this step is that most of our customers are in regulated industries, and their AAD admins do not allow SSO on SaaS landing pages without enabling profile sharing, which requires a Global Admin to enable. We've encountered far too many times where our customer is scrambling to find their Global Admin so that they can complete the final steps to finish the steps to activate Marketplace SaaS billing. This also puts our sellers in the awkward position of having to help customers diagnose and troubleshoot the situation, which as a rule they are not equipped to, or find a Microsoft resource to help. Now, with this new feature the whole SSO to our SaaS landing page and associated problems are eliminated. Ever since we started using it our customers' procurement experience has been faster and smoother. I'm looking forward to more improvements to the Marketplace experience! Here is the feature: https://learn.microsoft.com/en-us/partner-center/marketplace-offers/create-new-saas-offer-plans#configure-auto-activationCan the Missing Piece Be Found on Microsoft Marketplace?
For SMEs looking to get even more value from Microsoft 365, Microsoft Marketplace is a trusted and secure way to discover solutions that are easy to deploy and integrate with the tools teams already use every day. One solution worth exploring is Klynke. Klynke helps organizations understand how time is spent across projects, customers, and daily activities. By connecting data from Microsoft Teams, Outlook, and Planner, Klynke provides a complete view of work hours, meetings, and tasks in one place. With Klynke, businesses can: ✅ Track time across projects and customers ✅ Gain better visibility into team productivity ✅ Improve project planning and resource allocation ✅ Make more informed business decisions For Microsoft partners, Klynke is a valuable addition to a Microsoft 365 offering, helping customers turn existing Microsoft data into actionable insights without changing the way they work. Microsoft Marketplace makes finding, deploying, and managing trusted business applications simple, allowing organizations to adopt solutions with confidence. Looking for the missing piece in your Microsoft 365 environment? Explore Klynke on Microsoft Marketplace and discover how better visibility into time can lead to smarter decisions and improved business outcomes.A cautionary tale if you have customers who use Coupa
We learned the very very very hard way that next-day Marketplace invoicing does NOT play nicely with Coupa. Here's what happened: Back in April, we closed a Marketplace transaction via private offer with one of our enterprise customers. Not a new customer, either - this was for a license extension with a current customer with which we'd transacted through Marketplace twice before. 30 days go by, and Partner Center still shows the invoice as 'uncollected.' 60 days go by, and Partner Center still shows the invoice as 'uncollected.' I open a ticket with Marketplace support. And kudos to them, they pick up my ticket within an hour. "Customer hasn't paid the invoice," they tell us. So now we are forced to take on the role of collections agency for a Microsoft invoice our customer hasn't paid and for which we don't know why they haven't paid. (Partner Center's Revenue reports are rather light on useful details.) Our buyer inside the customer also has no idea why the invoice wasn't paid: She sits far away from the folks who pay the Microsoft bills. Her colleague in IT who pushed the buttons to purchase the private offer likewise has no idea why the invoice wasn't paid: He too sits far away from accounts payable. We're baffled because never before have we had any delay in getting our payouts for this customer's Marketplace purchases. Our first thought is okay, maybe they now have custom net 60 payment terms with Microsoft. (A different issue we experienced on a different delayed payout back in January!) After ten days of intensive investigations involving nearly a dozen different people, we finally discover the source of the issue: The customer pays its Microsoft bills through Coupa, BUT: they did NOT know about nor integrate into Coupa workflow the (relatively new) next-day invoicing mechanism for Marketplace transactions. For their accounts payable team, if an invoice doesn't land in Coupa, it doesn't exist. The invoice for this Marketplace purchase was generated, but it got sent . . . nowhere, I guess? So in picking up my support ticket, Marketplace Support could only say "Customer hasn't paid the invoice." They probably had no way to know the correct response was "Customer hasn't received the invoice." Moral of the story: Ask your customers if they use Coupa. And if yes, prepare them for the possibility they might not receive the invoice for your software.Unlock cloud value through Microsoft Marketplace
Discover how Microsoft Marketplace is enabling organizations to transform cloud spend into strategic business value through FinOps. By streamlining procurement, improving cost visibility, and enhancing financial governance, Microsoft Marketplace supports more effective cloud financial management at scale. Learn how to align IT and finance priorities while unlocking greater efficiency and control across your cloud investments. Read the full article here: Microsoft Marketplace as a platform to support FinOpsUnlock Channel Growth in Australia with Multiparty Private Offers through Marketplace
Multiparty private offers are coming to Australia, creating new opportunities for software companies and channel partners to accelerate growth through Microsoft Marketplace. Join this Partner Office Hours session to learn how multiparty private offers and resale-enabled offers work together, strengthen partner collaboration, and drive channel-led sales. Gain practical guidance, localized insights, and actionable next steps to help you activate your Marketplace strategy. 👉 Register now: Multiparty private offers through Marketplace: channel growth in Australia
Marketplace Partner of the Year Award: nomination window closes on July 7!
We are still accepting nominations for the 2026 Partner of the Year Awards, but the nomination window is closing soon! Are you a Microsoft partner that has embraced Microsoft Marketplace as key to your GTM and joint selling opportunities? Whether you have sold digital direct, through channel partners, or by co-selling with Microsoft, we want to celebrate you! Check out this Marketplace blog post to learn more about Partner of the Year Awards, the Marketplace Award, and how you can be considered for the 2026 Marketplace Partner of the Year.Accelerate channel-led growth by activating partners through Microsoft Marketplace
Unlock new revenue opportunities and scale your go-to-market strategy by activating your channel ecosystem through Microsoft Marketplace. This comprehensive sales and marketing playbook provides software companies with practical guidance, proven frameworks, and ready-to-use assets to recruit, enable, and grow channel partnerships in a modern, cloud-first marketplace. Learn how to streamline transactions, simplify procurement, and expand into new markets using Marketplace capabilities such as resale-enabled offers and multiparty private offers empowering partners to co-sell more effectively and reach customers who are actively investing in cloud and AI solutions. Whether you’re looking to build a repeatable channel-led sales motion, increase deal velocity, or strengthen partner engagement, this playbook delivers actionable insights to help you drive scalable growth through Microsoft Marketplace. Read the full article: Activating channel partners on Microsoft Marketplace: A sales and marketing playbook
