Recent Discussions
Drive partner pipeline and customer outcomes in Microsoft Marketplace with Microsoft Copilot
Microsoft partners are seeing growing demand for AI solutions—but many customers need guidance to move from curiosity to real business impact. In the March 2026 edition of the Copilot Monthly Series, learn how to help small and medium-sized businesses adopt Microsoft Copilot with confidence using a structured, repeatable approach aligned to the Microsoft Customer Engagement Methodology. This article explores how partners can position Copilot as a business solution, lead outcome-focused conversations, and uncover new services opportunities while supporting secure, governed AI adoption. Gain practical insights to build pipeline, accelerate customer value, and scale your Copilot practice across Microsoft Marketplace. Read the full article to learn how to turn AI interest into measurable customer outcomes and long-term growth with Microsoft Copilot. Copilot monetization for SMBs: Build pipeline with confidence by becoming Customer ZeroCustomer office hours: Chart your AI strategy for manufacturing with Microsoft Marketplace
Join the upcoming customer office hours session on March 25 | 9:30 AM PDT to explore how manufacturers can scale AI apps and agents across the factory floor using Microsoft Marketplace. Go beyond AI theory and dive into practical scenarios—from connecting IoT and enterprise systems to enabling analytics, digital twins, and AI agents. Learn how to make informed build, buy, or blend decisions, turn unstructured plant data into actionable insights, and move from pilot to production faster—all while balancing governance and architectural trade‑offs. Bring your questions and engage directly during this interactive session. Learn more on how to attend this webinar: Charting your AI strategy for manufacturing with Marketplace - Microsoft Marketplace Community
URGENT: CSP Direct Bill Termination due to Revenue Discrepancy / Visibility Gap Support Exhausted
We’re currently working through a CSP Direct Bill eligibility review and have run into a discrepancy that we’re hoping other partners may have experience with. Our organization has been operating under CSP Direct Bill and, based on Partner Center indicators and prior guidance from Microsoft, we believed we were meeting the ~$1M TTM revenue requirement. However, we were recently informed by Microsoft that our Direct Bill revenue is being calculated at approximately $892K, below the threshold. The key issue appears to be related to revenue classification: Microsoft indicated that some of our revenue may be attributed to CSP Indirect Reseller (IR), even though we do not actively transact through a distributor. All licensing is billed directly by Microsoft, and we can provide invoices to support this. We’ve also been told that when tenants are associated with both Direct Bill and Indirect models, the 12-month revenue breakdown is not visible in Partner Center. Microsoft has acknowledged that this visibility gap exists and that partners cannot currently see the same classification used internally. Our case is currently under review with Microsoft, but we’re trying to better understand: Has anyone encountered a situation where tenants were classified as indirect without actively selling through a distributor? Are there any reliable ways to identify which customers or subscriptions may be tagged as indirect? Has anyone successfully reconciled or corrected this type of revenue classification issue? Any insights or similar experiences would be greatly appreciated, especially if you’ve navigated this during a Direct Bill eligibility review. Thanks in advance.Turning AI Insights into Marketplace-Ready Solutions
Want to accelerate your AI journey on Microsoft Marketplace? This blog distills key takeaways from recent Microsoft and partner webinars, giving you expert guidance on building production-ready AI apps and agents. Learn best practices for performance, deployment, and scaling—so your solutions reach more customers, faster. Don’t miss these insider insights—read the full article today: Building production‑ready AI apps and agents for Microsoft MarketplaceMicrosoft AI Partner Innovate, Brisbane, April 16 | Content now available
Hi everyone, I'm happy to share the content from the "Microsoft AI Partner Innovate" run in Brisbane on April 16. You'll find 3 files here - one for each key segment - early morning, late morning, and after lunch. Again it was so good to catchup with the partners, share learnings, gain insights and enjoy chatting about work and life. I look forward to coming back to Brisbane, the Gold Coast and other parts of Queensland in the near future to help innovate further around Microsoft 365, the Copilots, Business Applications and Azure. Regards, PhilMarketplace sales are never showing as "Won"
I was looking through the Insights page of the Partner Portal today and I came across a weird quirk of the way Marketplace sales are reported. None of our Azure Marketplace Leads (the leads & sales we get from customers buying our solutions from the Azure Marketplace) are showing up as "Won". On the https://partner.microsoft.com/en-us/dashboard/opportunities/referral/cohort, under "Business performance" we see that Won rate, Lost rate, and Value won all are missing the customers we've gotten through the marketplace. It only appears to be showing manually entered co-sell leads. This seems to be messing pretty heavily with our cohort generation/analysis as we're placed into the incorrect tier. (Sidenote: are cohorts only generated once a year?) Under the https://partner.microsoft.com/en-us/dashboard/opportunities/referral/leads for the "Marketplace leads" tab I'm also seeing 0 "Won" and 0 "Won value" for all of our Marketplace Offers. They get stuck under "Leads" without progressing forward. Is there a way I'm missing to mark our Marketplace Leads as "Won"? We have a bunch of leads that I'd like to reflect in the tool properly.
Microsoft runs on trust - renewal blocked – order fails before payment (error 715-123160)
Hi, My context is the following, I have a US based LLC because my work is centered around Dynamics 365F&O and my customers are not in Colombia, but in the US. I am an ISV and have a marketplace offer in AppSource. I am an SMB. I can survive thanks to my consulting income. I'm trying to sell my ISVs as an MS partner but I haven't been able to land a deal yet. But I run my business from Colombia. But I have US Banks, US Customers, US Invoices, etc. This is a completely legal and compliant setup. I made the mistake when I enrolled as a Microsoft Partner of giving my US details instead of my Colombian details. I thought it made perfect sense, I had no idea I would be flagged for this. I have had problems with my partner center ever since, I can't get approved as a Developer. When I try to renew my Partner Success Core Benefits I get this: https://www.microsoft.com/en-us/legal/compliance/integrityIf you require further information please https://partner.microsoft.com/partner/support with reference number: XXX-XXXXX and transaction ID: XXXX. I opened up a support ticket, because my renewal is up. And at the very end of a week of back and forth I get this: Microsoft runs on trust, and therefore we engage in a rigorous set of evaluation and certification processes across third party individuals and organizations. As a result of our internal processes, we are unable to proceed with your request. Please note that this decision cannot be changed by opening a new support case. Thank you for your understanding What can I do? I know other people are facing the same issue.
URGENT: Enrollment blocked with Trust error 715-123160 – no workspace to create ticket
I am trying to registrar a business to Partner portal, but rolling gives this error: "Microsoft runs on trust. We engage in a rigorous set of evaluation and certification processes; as a result your request was blocked. If you require further information please reach out to Microsoft support with reference number: 715-123160 and transaction ID: 275008d3-60a1-4e52-a820-95d879223f75." Please escalate to Partner Onboarding / Trust Review team for manual review and unblock. Details: reference 715-123160 transaction id: 275008d3-60a1-4e52-a820-95d879223f75 Correlation id: 6d6c52ef-ab4c-480a-9abe-1e3fe420657f Business: FI21142489 and Manmade Software Oy5 App Advisor capabilities that help sell faster on Microsoft Marketplace
Signing in to App Advisor unlocks features that help you manage projects, personalize your development guidance, and move from build to Marketplace sales faster. App Advisor helps streamline the process for anyone, with no barriers to start. However, when you sign in and authenticate, the experience becomes even more powerful. Read the 5 reasons to authenticate in App Advisor here.
URGENT: Blocked from Partner Center Enrollment ("Runs on trust") - Support portals inaccessible
Hello Microsoft Partner Community Team, I am urgently seeking assistance with an automated enrollment block. We are trying to register our business, Connect In Cloud Ltd (UK Companies House: 09550508), for the Microsoft AI Cloud Partner Program, but we have triggered the "Microsoft runs on trust" security block. I am completely unable to raise a standard support ticket because my Partner Center dashboard shows no active workspaces, meaning the support form will not allow me to submit a request. Furthermore, the standard business phone support lines drop the call after instructing me to use the broken portal. I need a moderator to please escalate this directly to the Vetting and Enrollment team so I can provide my business documentation, verify my identity, and have this block cleared. Here are my exact error details from the blocked screen: Error: Microsoft runs on trust... your request was blocked. Reference Number: 715-123160 Transaction ID: 4b89b272-50fe-4f37-8f5f-15f539cbaed0 Correlation ID: f13ebdd3-5d9d-4b45-a31d-0049e3489a11 Thank you in advance for your help in getting an internal support ticket opened for us
Tech Talks presents: Unlock SharePoint Embedded Integration with Power Platform Connectors
Join us on Thursday, March 19th at 8am PT as Steve Pucelik, Senior Product Manager, Microsoft presents 'Unlock SharePoint Embedded Integration with Power Platform Connectors'. In this session, we’ll spotlight the SPE Power Platform connectors and how it lets you rapidly build and deploy apps that manage and collaborate on documents—without custom API plumbing. You’ll see how makers can create solutions that enable one-click co-authoring, apply AI across sets of documents for summaries and insights, and still keep content securely within existing Microsoft 365 tenant boundaries. We’ll close with a quick walkthrough of a Projects-style app pattern that shows how fast teams can go from idea to working experience using Power Platform + SPE. We hope to see you there! Call to Action: Click on the link to save the calendar invite: https://aka.ms/TechTalksInvite View past recordings (sign in required): https://aka.ms/TechTalksRecordingCould Marketplace Become an AI Discovery Agent?
Today, customers still find apps in Marketplace by searching keywords or browsing categories. In a large catalog like the Marketplace, that often feels like guesswork. Publishers describe similar solutions differently, and customers rarely know the exact keywords to use. Many customers end up scrolling through listings, getting tired, and leaving. When that happens, we as publishers never get the chance to connect with them. What if Marketplace used AI to change that? Instead of searching, customers could simply describe what they need: “I need a time-tracking app that works natively in Microsoft 365 and Microsoft Teams, has light project management, follows our security policies, and keeps all company data inside our tenant in line with General Data Protection Regulation (GDPR).” An AI agent could instantly suggest the best matching apps and guide the customer directly to Get it now. And maybe the next step is even bigger: What if Marketplace became an agent or coworker for Microsoft Copilot, helping users discover and install the right apps simply by asking? Curious what others think—could this be the future of Marketplace discovery?
SaaS Transactable Listing on Microsoft Marketplace — Questions & Best Practices
Hi Microsoft Marketplace Community, We are Saturam Inc., the team behind Qualdo-DRX — a Data Observability, Reliability & Quality SaaS solution now listed on the Microsoft Azure Marketplace. As we continue to build and optimize our Marketplace presence, we have a few questions and would love to hear from experienced partners and the Microsoft team. Qualdo-DRX is a Managed Application offer on Azure Marketplace. We help enterprises monitor data quality, reliability, and observability across Azure-native data services including Microsoft Fabric, Azure Synapse, ADLS, and more. A free trial plan is also available. We are interested in connecting with other ISVs who have successfully published transactable SaaS offers and navigated the Microsoft Marketplace journey. If you have lessons learned, tips, or resources to share, we welcome the conversation! Feel free to reply below or reach out directly. We are happy to share our own experience listing Qualdo-DRX and support others on their Marketplace journey. #AzureMarketplace #SaaS #TransactableOffer #ISV #MicrosoftMarketplace #CoSell #MarketplaceRewardsHow organizations accelerate AI adoption with Microsoft Marketplace
AI is now a top priority for organizations looking to innovate and drive real business impact. Discover how Microsoft Marketplace helps customers accelerate AI adoption with confidence by providing a trusted, governed way to discover, evaluate, and deploy AI solutions. Explore key insights from Microsoft Marketplace Customer Office Hours and see how Marketplace supports the shift from AI experimentation to scalable, production-ready deployments. To learn more Read the full article: Accelerating AI adoption through Microsoft Marketplace | Microsoft Community Hub Watch the full customer office hour session on demand: Accelerating AI adoption through Microsoft Marketplace - Microsoft Marketplace CommunityOngoing "Identitiy Verification" failure without a change to verify
Hi everyone, I'm a managing director of a German GmbH trying to enroll in the Microsoft AI Cloud Partner Program. My verification has been permanently rejected at the Identity Verification step — but I was never asked to verify my identity. The Problem I never received any prompt to complete the AU10TIX identity check. No email, no Microsoft Authenticator notification, no link, no button — nothing. Despite this, the Partner Center shows Identity Verification as failed. The banner now states that my organization does not meet the requirements, no further appeals are available, and my application has been closed. I was rejected for a step I was never given the opportunity to perform. What I Observe Every time I update my legal information in Partner Center, the status briefly switches to "Pending" for a few minutes, then immediately flips back to "Rejected." This looks like an automated pre-check is failing before the any visible Identity Verification process is even triggered — but the UI shows Identity Verification as the failed step regardless. What I've Already Done Opened a support ticket — no response yet Verified that all company data is consistent across Partner Center, DUNS/D&B, domain WHOIS, and the German commercial register (Handelsregister) Confirmed that my Authenticator app is linked to the correct work account and checked spam folders — no invitation was ever sent What I Need The Identity Verification step needs to be actually triggered so I can complete the identity check. I have not used any manual appeals as the system declined me before I ever reached the actual identity check. I have my German ID card ready and can complete the verification immediately. I would appreciate any help from the community team or anyone who has experienced a similar situation. Happy to provide any additional details via DM or through my open support ticket. Thank you!
How to scale channel‑led sales in Microsoft Marketplace
Learn best practices for activating channel‑led sales through Microsoft Marketplace, including how to leverage multiparty private offers (MPO) to collaborate with partners, streamline procurement, and expand customer reach. Discover how aligning your channel strategy with Marketplace capabilities can help you accelerate deal velocity, unlock partner‑led opportunities, and drive scalable revenue growth. Read the full article: Best practices for scaling channel-led growth in Microsoft Marketplace | Microsoft Community Hub Attend the live session with Q&A: March 24 | 8:30 AM PDT: Best practices for scaling Marketplace channel-led sales - Microsoft Marketplace Community If you miss the live session- watch the recording via the same link above.
CPOR Association for Incentives and Recognition
CPOR Association for Incentives and Recognition As I am sure you are all aware we all need to claim CPOR when we are not the billing partner. I have seen some changes to this process in recent months and wanted to get some clarification please Build Intent - Advisor (Pre-sales) We have recently been told that this is only for incentives So now Msft will pay you for workloads that you are not recognised for ?? Influenced Revenue Recognition - Non Incentivised This will get you association and recognition for the workloads Usage Recognition - Non Incentivised This will get you association and recognition for the workloads You appear to only be able to claim this if you use the Msft template. All other signed documentation appear to be rejected My questions are When did Msft make these changes and why What is the difference between Influenced and Usage Recognition Why MUST we use the template, and not be able to use a signed SoW with the details included We are now potentially making 3 claims per customer to ensure that they are fully associated to our Solution Designation scoresDo you want to publish a transactable offer but are finding it difficult to do?
Many SaaS companies want to sell through Microsoft Marketplace. But surprisingly few actually launch transactable offers. Why? Over the last few years, Microsoft has heavily invested in its commercial marketplace. For ISVs and SaaS companies, the opportunity is clear: Access Microsoft's enterprise customers Co-sell with Microsoft sellers Shorten procurement cycles Unlock Azure consumption commitments But despite the upside, many companies still struggle to publish transactable offers. Not because they lack great products. Because marketplace readiness requires new operational muscle. From working with companies exploring the marketplace path, three challenges show up repeatedly. 1. Offer Architecture & Packaging Most companies start with a product but the marketplace requires a sellable offer structure. That means translating your product into: SaaS offers Managed apps Private plans Metered billing models Azure-backed services Questions teams often wrestle with: Should this be SaaS, VM, or a managed app? What pricing model works in marketplace billing? How should enterprise customers purchase it? Without clear packaging, the publishing process stalls quickly. 2. Technical & Operational Readiness Publishing an offer is not just a marketing step. It touches multiple teams: Engineering Product Finance Legal Marketplace operations Some of the most common blockers include: Marketplace APIs and SaaS fulfillment integration Metering implementation Identity and tenant provisioning Azure resource deployment templates Testing and certification For companies new to marketplace infrastructure, the learning curve can be steep. 3. Internal Alignment & Ownership One of the biggest challenges isn’t technical. It’s organizational. Marketplace initiatives often sit between multiple teams: Partnerships Product Revenue operations Cloud alliances Sales leadership Without a clear owner, progress slows. Successful marketplace companies usually have a dedicated marketplace strategy owner or partner GTM lead driving execution. Why This Matters Now Enterprise buyers increasingly prefer purchasing through marketplaces. Reasons include: Faster procurement Existing vendor relationships Budget alignment with cloud commitments Simpler contract management Which means companies that enable marketplace transactions often see: Faster deal cycles Larger enterprise deals More co-sell opportunities with Microsoft But getting there requires navigating the early friction. The Question for the Ecosystem If your company is exploring Microsoft Marketplace — or already trying to publish an offer: What has been your biggest challenge? 1️⃣ Offer packaging 2️⃣ Technical integration 3️⃣ Internal ownership / alignment 4️⃣ Something else? Drop your experience in the comments. The more companies share what’s blocking progress, the easier it becomes for the ecosystem to improve the process. Comment with your biggest blocker or lesson learned from publishing a marketplace offer.Marketplace trainings and events calendar (updated 03/11/26)
-Welcome to our calendar for accessing upcoming Marketplace trainings and events, along with links to recent resources. This page is a go-to resource for discovering training sessions and events designed specifically for software development companies related to Microsoft Marketplace. Whether you’re building innovative solutions or publishing to the commercial marketplace, you’ll find content to help you stay ahead in today’s fast-moving tech landscape. We’ve organized dedicated areas for partners and customers, making it easy to find sessions most relevant to your needs. Some events are upcoming, while others are past recordings that remain valuable for learning and growth. This page is updated frequently with new opportunities. Be sure to subscribe for notifications; instructions are provided at the bottom of this post. Explore the upcoming AI events below, revisit past sessions, and feel free to comment with any questions. ****Sessions updated as of 03/11/2026**** Partner and Channel Partner sessions Upcoming sessions Date Time Area Title Description Link 03/18/26 8:30 AM PDT Office Hours Build, publish, and optimize Marketplace offers with App Advisor Learn what App Advisor is, how it works, and how it can help partners accelerate Marketplace offer creation. Live demo walk through; validating value to publishing and optimizing your listing. Build, publish, and optimize Marketplace offers with App Advisor 3/24/26 8:30 AM PDT Partner Session Best practices for scaling Marketplace channel-led sales Join guest speaker team from Tackle as they walk through opportunities to scale partner driven revenue. Hear how to activate channel opportunities using multiparty private offers and learn when to leverage resale-enabled offers to expand partner reach. Best practices for scaling Marketplace channel-led sales 04/15/26 8:30 AM PDT Office Hours Marketplace Office Hours for Partners Tune in for updates, insights, and live Q&A to help you sell through Microsoft Marketplace. Topic TBD. April 2026 Office Hours 05/20/26 8:30 AM PDT Office Hours Marketplace Office Hours for Partners Tune in for updates, insights, and live Q&A to help you sell through Microsoft Marketplace. Topic TBD. May 2026 Office Hours 06/17/26 8:30 AM PDT Office Hours Marketplace Office Hours for Partners Tune in for updates, insights, and live Q&A to help you sell through Microsoft Marketplace. Topic TBD. June 2026 Office Hours Recent Recorded Sessions Date Area Title Description Link 03/11/26 Partner Session AI-powered automation for Marketplace private offers and IP co-sell Learn from guest speaker Jon Yoo, Suger, how software development companies can use AI-powered automation to simplify buying through Microsoft Marketplace, streamline private offers, and optimize co-selling opportunities. View the recording 02/25/26 Partner Session Inside Azure IP co-sell: What high-performing software developers do differently Get an inside look at the signals Microsoft uses to evaluate Marketplace and Azure IP co-sell readiness with insights from Barbara Treviño of Labra. Learn what top software companies do differently to accelerate approvals and boost GTM impact. View the recording 02/18/26 Office Hours (Partner) How to build a Microsoft Marketplace channel practice Building a successful Marketplace practice takes the right people, process, and strategy working together. Learn how top performing partners organize their teams across alliances, operations and leadership View the recording 1/21/26 Office Hours (Partner) Microsoft Partner Center reporting Get to know the Partner Center Insights and Earnings workspaces. Walk through Earnings, Customer, Order, Usage and Revenue reports. View the recording 12/18/25 Office Hours (Partner) Introducing resale enabled offers Explore resale enabled offers through Microsoft Marketplace. View recording 12/04/25 Partner Session AI-powered acceleration: scale faster on Microsoft Marketplace Go beyond listing basics and explore how Microsoft Marketplace can act as a strategic revenue engine. View recording 11/04/25 Partner Session How to structure your Microsoft Partner Center account for long-term success Learn best practices for setting up your Partner Center account for operational and marketplace success. View recording 08/28/25 Office Hours (Partner) Certified software designations: FY26 benefits updates Overview of certified software designations and FY26 benefit updates. View recording Customer sessions Upcoming sessions Date Time Area Title Description Link 03/25/26 9:30 AM PDT Office Hours (Customer) Charting your AI strategy for manufacturing with Marketplace Build, buy, or blend? Gain the insights you need as a manufacturer to scale AI apps and agents across the factory floor using Microsoft Marketplace. Hear about practical manufacturing scenarios Charting your AI strategy for manufacturing with Marketplace 04/29/26 8:30 AM PDT Office Hours (Customer) Marketplace Office Hours for Customers Tune in for updates, insights, and live Q&A to help use Microsoft Marketplace. Topic TBD. April 2026 Customer Office Hour 05/27/26 8:30 AM PDT Office Hours (Customer) Marketplace Office Hours for Customers Tune in for updates, insights, and live Q&A to help use Microsoft Marketplace. Topic TBD. May 2026 Customer Office Hour 06/24/26 9:30 AM PDT Office Hours (Customer) Marketplace Office Hours for Customers Tune in for updates, insights, and live Q&A to help use Microsoft Marketplace. Topic TBD. June 2026 Customer Office Hour Recorded sessions Date Area Title Description Link 02/25/26 Office Hours (Customer) Accelerate AI adoption through Microsoft Marketplace Explore practical AI use cases available through Microsoft Marketplace - from prebuilt AI apps and agents to AI-powered solutions that simplify deployment. View the recording 01/28/26 Office Hours (Customer) Optimize cloud cost and performance Learn proven strategies to accelerate time-to-value for cloud and AI investments using Microsoft Marketplace. View the recording 12/11/25 Office Hours (Customer) Chart your AI app and agent strategy Insights into build, buy, or blend approaches for AI apps and agents using Microsoft Marketplace. View recording 07/30/25 Office Hours (Customer) FinOps and the Microsoft Marketplace Learn how Microsoft Marketplace supports FinOps practitioners and accelerates AI transformation. View recording Subscribe to this post If you're not already a Tech Community member, create an account at techcommunity.microsoft.com. Select Subscribe from the three‑dot menu in the upper‑right corner of this post. Under Notification Settings, choose to be notified of edits and comments, and select whether you'd like updates immediately, daily, or weekly (weekly recommended). You can also subscribe to the entire Marketplace Community via the Marketplace Community homepage. ``
Events
We’re excited to invite Fabric Partner Community members to a live Ask Me Anything (AMA) with Fabric leadership—a rare opportunity to get direct answers and insights from the team shaping Azure Data ...
Online
Channel-led sales through Microsoft Marketplace are a critical strategy for software companies looking to scale partner-driven revenue. Get a closer look at how to activate channel opportunities usin...
Online
Recent Blogs
- 1 MIN READAccess the latest Instructor-Led Training (ILT) updates anytime at http://aka.ms/Courseware_Title_PlanMar 20, 2026
- 2 MIN READReview the latest courses that are scheduled for retirement.Mar 20, 2026
