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Scale sales growth through Microsoft Marketplace
Negotiated deals are one of the most effective growth levers - especially when partners are part of your strategy. Explore how customer private offers, multiparty private offers, and partner led reselling can help you deliver flexible pricing, simplify procurement, and empower your sales ecosystem - all without rebuilding your app or agent. Learn how to choose the right deal structure and scale with negotiated deals. Read more and scale smarter: Scale your sales growth with negotiated deals and reselling with ease | Microsoft Community HubWinning in 2026 and beyond: Key insights from Ultimate Partner’s Livestream
2026 is reshaping partner strategy at a pace we’ve never seen before. AI, cloud marketplaces, ecosystem-led growth, and shifting buyer behavior are transforming how partners influence, co-sell, and win. During Ultimate Partner’s January 13 livestream, analyst Jay McBain and Microsoft leader Cyril Belikoff offered deep insight into the trends defining the year ahead. Cyril Belikoff,(VP of Commercial Cloud & AI Marketing at Microsoft) Key takeaways Frontier Firm Framework: Enrich Employee Experiences → Reinvent Customer Engagement → Reshape Business Processes → Bend the Innovation Curve. Microsoft introduced Work IQ, Fabric IQ, and Foundry IQ to help organizations operationalize AI. Agent 365 enables governance, security, and observability for AI agents. Microsoft Marketplace is now unified into a single experience and growing rapidly. Resale-Enabled Offers (REO) unleash scale by connecting ISVs with resellers/MSPs globally. Jay McBain (Chief Analyst at Omdia) Key takeaways “Opportunity — that’s the word for partners in 2026.” Tech is expected to grow more than 10%, with massive upside in AI-related services. 96% of enterprise deals involve multiple partners. Co-selling and influence—not resale—drive the majority of wins. Marketplaces are accelerating. Indirect influence is rising even in areas where resale declines. “Early partner involvement determines who wins the deal.” Visibility into the ecosystem is becoming essential. Many deals are shaped months before a vendor or seller ever see activity. Certifications matter. 80%+ of customers evaluate partners based on competencies and continuous learning. AI services are the fastest-growing partner opportunity, with >35% CAGR projected through 2030. Partner action plan for 2026 Invest in continuous AI upskilling and certifications. Use ecosystem tools to detect early influence moments. Publish or resell offers in Microsoft Marketplace. Prioritize data modernization to unlock AI impact. Lean into co-selling and multi-partner orchestration. The partners who embrace ecosystem visibility, continuous learning, and marketplace-driven growth will be best positioned to win in 2026 and beyond. If you missed the livestream, you can watch a recap here: Podcast - Ultimate Guide to Partnering® Join the movement Ultimate Partner® is built for one thing: helping partnership leaders achieve their greatest results by staying ahead of the tectonic shifts in AI, marketplace, co-sell, and ecosystem-led growth. Learn More and attend upcoming events here: Events - Ultimate Guide to Partnering®REMINDER: Elevate Innovation Partner Connection Calls - Feb 5 (EMEA)
Register to join the Elevate Innovation Partner Connection Calls—interactive office hours designed to support partners delivering Nonprofit data solutions in Microsoft Fabric. Running January–March, these sessions help you confidently guide nonprofit customers through the Microsoft Fabric Public Preview with: Practical guidance and readiness updates Real-world partner learnings Direct access to the Elevate Innovation team Register to join the Microsoft Teams experience and select the session that works best for your region. What to Expect Documentation & Readiness Updates (5 min) Key updates, solution artifacts, and lessons learned. Partner Q&A (40 min) Open discussion to ask questions and walk through real scenarios. Partner Insights & Feedback (10 min) Share challenges and observations to help shape future improvements. Upcoming Sessions 👉 Register January 8, 2026: 8:00AM PST / 5:00PM CET - ENDED January 15, 2026: 7:00AM CST / 5:00PM AUST - ENDED January 22, 2026: 7:00AM PST | 4:00PM CET - ENDED February 5, 2026: 8:00AM PST | 5:00PM CET February 12, 2026: 7:00AM CET | 5:00PM AUST February 19, 2026: 7:00AM PST | 4:00PM CET March 5, 2026: 8:00AM PST | 5:00PM CET March 12, 2026: 7:00AM CET | 5:00PM AUST March 19, 2026: 7:00AM PST | 4:00PM CET We look forward to connecting and learning together.Identity Verification Rejected in Partner Center – What Are the Next Steps?
Hello, our Microsoft Partner Center identity verification was rejected with the following message: 'Based on the information you have provided, your organization does not currently meet the requirements to pass verification. There are no appeals available, and the application has been closed.' We understand that this application is closed and that no appeal is available for this verification attempt. In addition, we are currently unable to create a support ticket in Partner Center for this verification issue, as the option to submit a ticket is not available to us. Could you please clarify: - What are the recommended next steps after receiving this message? - Is reapplying the correct action in this situation, and if so, what is the proper way to proceed? - Is there a required or recommended waiting period before reapplying? Thank you for your guidance.Microsoft Edge does not restore pinned tabs correctly after browser restart
Hello Microsoft Community, I’m facing a strange issue with Microsoft Edge (Chromium) related to pinned tabs. I have several tabs pinned (such as email and dashboards). When I close Edge completely and reopen it, the pinned tabs do appear, but their content does not restore correctly. Instead of loading the original pages, some pinned tabs open as blank tabs or reload to a different session state, even though the URLs remain the same. What I’ve already tried: Restarting the browser and system Turning off and on “Continue where you left off” Clearing cache (not cookies) Disabling all extensions Testing with a new Edge profile (issue does not happen there) This seems to happen only on my main profile and only with pinned tabs, not regular tabs. I’d like to know: Is this a known Edge profile sync or session bug? Is there a way to reset pinned tab session data without deleting the entire profile? Any advanced troubleshooting steps I can try? Thanks in advance for your guidance.Unable to complete Partner Center Enrollment
Hello, I am trying to enroll in the Microsoft AI Cloud Partner Program. I can get through the process (fill out company information, etc.) but when I go to the final acceptance form and click submit, it constantly throws an error: I can sign in to the Partner Center but cannot open a support ticket because the "contact support" dialogue has no entry for workspace and will not let me enter anything: Is there a workaround to submit a ticket on this?Microsoft Elevate Partner Community
Welcome to a community where Microsoft Elevate Partners lead with purpose and drive meaningful impact across the nonprofit sector. Every day, nonprofits work to protect rainforests, rescue animals, support children, and strengthen communities around the world. Through Microsoft Elevate, you are empowered to help these organizations achieve more—by applying your expertise, solutions, and services where they matter most. With more than 14 million eligible nonprofits globally, this purpose-driven sector represents a powerful opportunity to grow your business while advancing social good. As a Microsoft Elevate partner, you play a critical role in helping nonprofits modernize operations, strengthen security, adopt AI and cloud innovation, and make the most of limited resources. Together, we enable organizations to operate more efficiently, scale their impact, and stay secure in a rapidly evolving digital landscape. This is more than a go-to-market motion. Nonprofits rely on the same enterprise-grade technology as commercial organizations—and they depend on Microsoft and the Elevate partner ecosystem to guide their digital transformation. The work you do today helps transform lives, empower communities, and create lasting global impact. By engaging through Microsoft Elevate, you unlock new growth opportunities while fostering pride, purpose, and fulfillment within your team. Together, we’ve supported over 400,000 nonprofit organizations with modern, secure, and scalable Microsoft cloud solutions. Let’s continue building a connected ecosystem—where Microsoft Elevate partners, technology, and purpose come together to drive real-world change. Let’s make an impact. Together. Resources and Links Subscribe to receive Microsoft Elevate Partner Newsletters to stay up to date. Access the Nonprofit Partner Readiness site to review partner only resources. Visit the Microsoft Elevate Nonprofit Partner Desk to grow your nonprofit business. Follow Microsoft for Nonprofit on LinkedIn.Microsoft AI Office Hours Sessions 2026 (DACH Region)
We’re preparing the launchpad for several exciting AI Office Hours sessions in 2026! These sessions are specifically designed for Microsoft partners in the DACH region and will focus on relevant AI topics. 🛰 23 January 11:00-11:45 | Detecting Fraud with Multi-Agents – Agent Framework / MCP A live demo of end-to-end fraud detection using Microsoft’s multi-agent stack, from orchestration to anomaly detection and human-in-the-loop control. Speakers: Benjamin Tokgöz, Florian Follonier, PhD 🔗 https://lnkd.in/eXfZDCrr 🌌 27 February 11:00-11:45 | Becoming Frontier – What it means for Customers and Partners What Frontier Firms look like, how human –agent teams reshape operating models, and how Microsoft partners can help customers on journey and benefit along the way. Speaker: Lutz Jannausch 🔗 https://lnkd.in/ees8U279 🪐 27 March 11:00-11:45 | Microsoft Fabric – FabCon Updates and AI-Readiness Key takeaways from FabCon 26 and practical guidance on preparing data estates for AI-ready Microsoft Fabric architectures. Speaker: Lisa Wolffhugel 🔗 https://lnkd.in/etCeuu_J 🚧 April - Date coming soon | Microsoft Partner Programs and Incentives An overview of partner programs, incentives, and how to align them with AI- and agent-driven opportunities. Speaker: Franziska Schäfer Cascalho Registration link coming soon.ICYMI | Upcoming CSP events!
Upcoming events Be sure to register for the latest upcoming digital and in-person events in AI Business Solutions. January 22 (New York) – AI Tour for Partners January 27-29 (EMEA/Americas) – Accelerate Agentic AI – Project Ready January 27-29 (Americas) – Dynamics 365 Solution Architect Bootcamp (AI ERP) January 28-30 (Asia) – Dynamics 365 Solution Architect Bootcamp (AI ERP) January 28-30 (EMEA/Americas) – Accelerate Agentic AI – Project Ready January 29 – CSP Partner Hour February 3-4 (Brazil) – Implementing D365 Contact Center February 3-4 (Asia) – Agent-Powered Business Processes Automation February 4-5 (EMEA) – Agent-Powered Business Processes Automation February 4-5 (Americas) – Agent-Powered Business Processes Automation February 9 (EMEA) – Level Up CSP Microsoft 365 Copilot, Agents, and Dynamics 365 Business Central Sales Bootcamp February 10 (Americas) – Level Up CSP Microsoft 365 Copilot, Agents, and Dynamics 365 Business Central Sales Bootcamp February 10 (EMEA) – Level Up CSP Microsoft 365 Copilot and Agents Technical Bootcamp February 10 (São Paulo) – AI Tour for Partners February 11 (Americas) – Level Up CSP Microsoft 365 Copilot and Agents Technical Bootcamp February 26 (London) – AI Tour for Partners March 10 (Paris) – AI Tour for Partners March 17-19 (San Diego) – AI Agent and Copilot Summit NA March 24 (Seoul) – AI Tour for Partners April 8 (Tokyo) – AI Tour for Partners April 20 (Sydney) – AI Tour for Partners May 5 (Zurich) – AI Tour for Partners On-demand digital events ICYMI – Access content from recent digital events on demand! Scale with Cloud and AI Endpoints Partner Sales Bootcamp Agentic AI + Copilot, Partner Skills Accelerator CSP Marketing Moment Episode 6: Maximize Microsoft 365 Renewals: Upsell with AI and Security value Level Up CSP Copilot and Agents Q2 Sales and Technical BootcampsCSP digital events
Now on demand: CSP Marketing Moment Episode 6 – Maximize Microsoft 365 Renewals: Upsell with AI and Security Value If you missed the latest CSP Marketing Moment event, you’ll want to catch it on demand. Learn about Copilot Business and how to turn Microsoft 365 renewals into strategic upsell moments by positioning Business Premium, E3, and E5 as the foundation for security and Copilot readiness. You’ll learn how to build a go-to-market plan that drives adoption and monetization across Microsoft 365 Copilot, Copilot Chat, and agentic solutions. Register and watch the latest CSP Marketing Moment recording on demand Register for upcoming Level Up CSP bootcamps: February 9, 10, and 11 Level up your expertise with our dynamic sales and technical bootcamps! Master upsell strategies for Microsoft 365 renewals and craft a winning GTM plan across Microsoft 365 Copilot, Copilot Chat, agents, and more. Dive into hero scenarios, flexible licensing, and live multi-agent demos while exploring the latest on Microsoft 365 Copilot Business. Plus, get hands-on with security, compliance, and automation - connecting productivity with AI-powered processes to accelerate growth. Select your time zone and register for the February Level Up CSP technical and sales bootcamps Explore the complete Level Up CSP events calendar Check out the January 29 quarterly Business Applications CSP Partner Hour Curious about what’s new for partners in the Business Applications CSP space? Join us on January 29 to get the latest news about promotions, assets, and program updates to help you accelerate growth. Register for the January 29 CSP Partner Hour now Bookmark the Scale Business Operations with AI page on the new Partner Hub to check the latest content, including partner practice building and GTM resourcesMoving an app from AWS to Azure
Moving an application from AWS to Azure is more than a simple lift‑and‑shift. Successful replication requires selecting the right Azure services to support scalability, security, and long‑term growth. This article outlines the key migration considerations software development teams must address to successfully replicate AWS‑based applications on Azure. Walk through how to: Map core AWS services to their Azure equivalents Design Azure‑ready architectures with the right identity and security foundations Avoid common pitfalls that slow migrations and increase rework Discover the key Azure resources that help teams: Move faster with confidence Reduce rework during development and deployment Set a strong foundation for long‑term success on the Azure platform Read the full blog here: Replicating your AWS application to Azure: key resources for software development companies | Microsoft Community HubExplore paths for database migration into Azure
As organizations accelerate their multicloud strategies, choosing the right approach to database migration is essential for ensuring performance, scalability, and long-term flexibility. Microsoft’s latest article, “Expanding the Multicloud Advantage: Database Migration Paths into Azure,” provides practical guidance for navigating migration options, evaluating architectural considerations, and maximizing the benefits of Azure’s data platform services. If your team is looking to broader your customer base and enhance your apps's exposute by bringing your AWS-based solution to Azure and listing it on Microsoft Marketplace, this resource offers valuable insights to support informed, strategic decision‑making. Read the full article: Expanding the multicloud advantage: Database migration paths into Azure | Microsoft Community HubNEWSLETTER: Microsoft Elevate Partner Monthly Newsletter | January 2026
We’re excited to share the January 2026 edition of the Microsoft Elevate Partner Monthly Newsletter, featuring a refreshed look and feel for H2. The updated format is designed to make it easier to find what matters most—key updates, partner opportunities, and resources to help you stay aligned with Elevate priorities and drive greater nonprofit and education impact. ✨ What’s new for H2: A cleaner, more streamlined newsletter experience Clearer highlights of what’s new and what’s coming Easier access to events, programs, and partner resources 👉 Download the Microsoft Elevate Partner Monthly Newsletter | January 2026 Take a look and let us know what you think—more updates and partner-focused content coming soon!REGISTER: Microsoft Elevate H2 Partner Kick‑Off - Feb 3 (EMEA) / Feb 4 (AEDT)
You’re Invited: Microsoft Elevate H2 Partner Kick-Off Kick off the second half of the year with clarity, confidence, and momentum. Join the Microsoft Elevate H2 Partner Kick-Off, where nonprofit partners take center stage and Microsoft shares the priorities, programs, and investments shaping H2. Get a first look at what’s new across Elevate, plus practical guidance on skilling investments and go-to-market opportunities to help you grow and drive greater nonprofit impact. ✨ Why attend? Stay ahead of evolving Elevate priorities and expectations Discover where Microsoft is investing—and how to align for growth Accelerate your team’s skilling with new resources and tools Turn insights into action with clear next steps for H2 👉 Register for the session aligned to your region and head into H2 informed, aligned, and ready to win. EMEA/Americas session REGISTER: February 3, 2026 at 8:00AM PST | 4:00PM GMT ANZ/Asia session REGISTER: February 4, 2026 at 10:00AM AEDT | 8:00AM JST / February 3, 2026 at 3:00PM PSTREGISTER: Security Updates: What’s New for Nonprofit & Education - Feb 24 (EMEA)
🔐 Nonprofit & Education Partners — Join the Microsoft Elevate Security Webinar FEBRUARY WEBINAR | Microsoft Elevate Security Updates: What’s New for Nonprofit & Education Security remains a top priority for nonprofit and education organizations. Join this Microsoft Elevate webinar to get the latest security updates, hear directly from Elevate’s Worldwide Security Lead, and learn practical, real-world guidance from a security-focused Microsoft Partner. 📅 When: February 24, 2026 ⏰ Time: 4:00 PM CET 👉 Register What you’ll gain: The latest Microsoft security updates, features, and programs Expert insights from Elevate’s Worldwide Security Lead Practical partner perspectives on securing nonprofit and education customers Why it matters: Walk away with greater confidence in positioning security solutions and addressing real customer needs.REGISTER: Nonprofit & Education Partners Webinar - Jan 26 (EMEA)
Nonprofit & Education Partners — Don’t Miss This Microsoft Elevate Webinar! We’re hosting an upcoming Microsoft Elevate session to help you stay aligned, informed, and ready for Q3. 🔹 JANUARY WEBINAR | Microsoft Elevate (Nonprofit + Education) Partner Community Call Get the latest Microsoft product updates, Elevate Education announcements, and clear guidance to strengthen your Q3 customer conversations. When: January 26, 2026 Time: 4:00 PM CET 👉 Register ✔️ Why join. Get aligned on what matters most for Q3—fast. ✔️ What you’ll gain. Key Microsoft product updates you need to know Clear guidance on how updates map to the Elevate customer segment Latest Elevate Education announcements and positioning tips ✔️ How it helps. Stronger customer conversations, clearer messaging, and better outcomes.Quarterly AMA with Amir Netz – Microsoft Fabric Partners, Don’t Miss Out!
🌟 Microsoft Partners—don’t miss your chance to connect directly with Amir Netz, CTO & Technical Fellow, at our exclusive Quarterly AMA (Ask Me Anything) session! The Fabric Engineering Connection is your gateway to insider insights, direct access to product leaders, and the latest updates on Microsoft Fabric. As a valued partner, you’ll have the opportunity to ask questions, share feedback, and learn about new features and strategies that can help you drive success for your clients and your business. This session is designed to empower partners with actionable knowledge and networking opportunities. 📅 Save the date: Americas & EMEA: Wednesday, January 21, 8–9 am PT APAC: Thursday, January 22, 1–2 am UTC / Americas & EMEA: Wednesday, January 21, 5–6 pm PT 🔗 Not a member yet? Join the Fabric Partner Community to participate: https://aka.ms/JoinFabricPartnerCommunity. Let’s build the future of data together!New Azure blog on charting AI & agent strategy with Marketplace
In a new Azure blog, Cyril Belikoff, Vice President, Commercial Cloud and AI Marketing, talks about how organizations are using Microsoft Marketplace as a central hub for discovering, buying, and deploying AI models, applications, and agents to support their AI strategy. He emphasizes that there isn’t a one-size-fits-all approach—companies can build custom solutions, buy ready-made ones, or blend both depending on their needs. Marketplace offers thousands of pre-vetted models and AI tools that integrate with existing Microsoft products (like Microsoft Foundry and Copilot), helping teams accelerate time-to-value, maintain governance, and balance agility with oversight as they adopt AI more broadly. Read the full blog and share it with your customers: Design your AI strategy with Microsoft Marketplace SolutionsUnlock key strategies for Marketplace growth
Looking to strengthen your go‑to‑market strategy in the year ahead? Don’t miss Microsoft’s latest guidance on how partners can accelerate success in the commercial marketplace. At Microsoft Ignite 2025, Microsoft Marketplace emerged as a central platform for cloud and AI innovation, with major enhancements such as expanded resale-enabled offers, deeper integration across Microsoft’s cloud ecosystem, and new tools designed to streamline procurement and accelerate value delivery for customers. This valuable resource distills 10 essential tips to help organizations optimize listings, leverage private offers, improve discoverability, and scale more effectively in the evolving AI-first landscape. It’s a valuable guide for any partner aiming to elevate their marketplace performance and align with Microsoft’s modern go-to-market approach. Read more: 10 Essential tips for Marketplace success: Insights from Microsoft Ignite 2025 | Microsoft Community HubTech Talks presents: Generative Pages – Vibe Code Your Way to Awesome
Join us on Thursday, January 15th at 8am PT as Nikita Polyakov, Principal Program Manager, FastTrack and Raskia Chaudhary,Principal Program Manager, FastTrack present 'Generative Pages – Vibe Code Your Way to Awesome'. Have you ever wondered how far can one take UI/UX in Power Apps and Dynamics 365? Have you ever had a crazy hard requirement from the users that would take days to code? You start thinking about web resource, custom code component or how you cna solve that with a Canvas App UI...STOP! Come learn how you could not only prototype but actually solve your UX needs with generative AI for UI front-ends in Power Apps. We'll be grounded in Dataverse-based App using the feature of Generative Pages in Power Apps which is generally available since November 2025. Need a boost from sample prompts? See how Power CAT's Intelligent Applications Catalog can help! We hope to see you there! Call to Action: Click on the link to save the calendar invite: https://aka.ms/TechTalksInvite View past recordings (sign in required): https://aka.ms/TechTalksRecording
Events
Tune in for updates, insights, and live Q&A to help you sell through the Microsoft Marketplace. Learn how to bring your innovations to businesses, organizations, and government agencies around the wo...
Wednesday, Feb 18, 2026, 08:30 AM PSTOnline
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