Event details

Tune in for live demos and proven best practices on using App Advisor, Microsoft’s guided experience for Microsoft Marketplace success! Learn what App Advisor is, how it works, and how it can help partners accelerate Marketplace offer creation. Walk through key stages of the experience from validating value to publishing and optimizing your listing.

We’ll focus on the most impactful tools and features, including:

  • Marketplace Value Calculator - Estimate the potential benefits of selling your solution on Marketplace.
  • Quick Start Developer Toolkit - Speed up development and reduce setup complexity.
  • Offer Type Selection Wizard and Offer Creation - Choose the right offer model and publish with confidence.
  • New AI‑based marketplace listing improvement recommendations - Get actionable insights to optimize any published offering for better visibility and performance.

We'll also share tips to grow your sales, promote your offer, sell through channel partners, and make the most of co-sell. Whether you’re new to marketplace publishing or looking to improve and scale existing offers, you'll find practical guidance, real examples, and AI‑powered tools to help you succeed faster.

Office hours for partners are typically held the third Wednesday of every month, 8:30 am PT unless otherwise noted.

How do I participate?

Select Add to calendar to save the date, then click the Attend button to save your spot, receive event reminders, and participate in the Q&A.* If you can’t make the live event, don’t worry. You can post questions in advance and catch up on the answers and insights later in the week. 

This session will be recorded and available on demand immediately after airing. It will feature AI-generated captions during the live broadcast. Human-generated captions and a recap of the Q&A will be available by the end of the week.

* Don’t see the Attend button? Sign in to your Marketplace Tech Community account or register for the Tech Community and join the conversation!

Pearl-Angeles
Updated Mar 05, 2026
marketplace
partner office hours

6 Comments

  • Pearl-Angeles's avatar
    Pearl-Angeles
    Icon for Community Manager rankCommunity Manager
    Mar 18, 2026

    Sharing a recap of resources and questions covered during today's office hours: 

    Resources:

    Questions: 

    Question – Can App Advisor be packaged into a managed service or assessment offering? – answered at 44:36.

    Question – How does App Advisor know which guidance applies to me? – answered at 45:26.

    Is this primarily for first-time publishers or is it also valuable for experienced ISVs? – answered at 46:36.

    Question – Does App Advisor change how apps are ranked or discovered? – answered at 47:34.

     Question – What actions in App Advisor automatically create or modify records in Partner Center? How does progress stay in sync with Partner Center? – answered at 48:16.

    Question – Can I manage multiple Marketplace offers for different apps in parallel? – answered at 49:02.

    Question – Do all team members need to sign in, or just the primary publisher? – answered at 49:51.

    Question – Does it help prevent common Marketplace rejection issues? – answered at 52:27.

    Question – How much time does App Advisor realistically save for offer creation? – answered at 53:36.

  • vandanasugumar's avatar
    vandanasugumar
    Occasional Reader
    Mar 18, 2026

    Hi, 

    Can App Advisor help customer's to accept, subscribe and purchase offer and troubleshoot issues while doing these steps post offer creation? 

  • MatthewClever's avatar
    MatthewClever
    Copper Contributor
    Mar 18, 2026

    More of a tech support question but would appreciate a path to solve. Our company has a listing but we've misplaced the credentials--it was set up years ago by someone who is no longer here. How can I recover that account and make updates to it? 

    • RollandSwing's avatar
      RollandSwing
      Icon for Microsoft rankMicrosoft
      Mar 18, 2026

      Hi Matthew - Channel Ready Team here. Please email us at channelready@microsoft.com. We’ll work with the appropriate support team to get this routed and help you recover access to your account.

  • Heather_Poulsen's avatar
    Heather_Poulsen
    Icon for Community Manager rankCommunity Manager
    Mar 18, 2026

    Welcome to March's edition of Microsoft Market Partner Office Hours. Today we are sharing insights on how to build, publish, and optimize Marketplace offers with App Advisor. We encourage your questions so post them here in the comments early and often!