Recent Discussions
Reshaping enterprise go-to-market with Microsoft Marketplace and ecosystem partnerships
As the pace of enterprise transformation accelerates, we’re seeing a fundamental shift in how organizations go to market—and it’s being powered by ecosystems, not silos. Partner1 recently hosted two industry events where we explored how Microsoft Marketplace is becoming a central engine for this change, helping partners unlock new routes to growth while making it easier for customers to discover, buy, and deploy innovative solutions. From AI-driven offerings to multiparty private offers and deeper channel integrations, Marketplace is redefining how partnerships come together to deliver end-to-end value. It’s not just about listing solutions—it’s about creating scalable, repeatable growth through a connected ecosystem that meets customers where and how they want to buy. If you’re thinking about how to evolve your go-to-market strategy, scale with partners, or tap into new revenue opportunities, this is a conversation you won’t want to miss. Read the full article to see how Marketplace and ecosystem partnerships are reshaping enterprise go-to-market—and what it means for your business. How Microsoft Marketplace and ecosystem partnerships are reshaping enterprise go-to-market | Microsoft Community HubWhy to include Azure in your multi-cloud strategy
For software companies building on AWS, adding Azure isn’t just a technical decision—it’s a growth strategy. In this Marketplace blog, learn how replicating your solution to Azure can unlock access to Microsoft’s global seller network, enterprise customers, and commercial marketplace incentives that can reduce procurement friction and accelerate deal velocity. The article breaks down the business case, the role of Marketplace and co-sell, and the financial incentives available to partners—plus practical guidance on when and how to get started. Read the full article to understand why expanding to Azure is increasingly a go-to-market decision, not just an infrastructure one. Replicating solutions to Azure: The business case, the incentives, and how to get there fast | Microsoft Community Hub Learn more and join the April 2nd webinar for live Q&A Why Azure belongs in your multicloud strategy - Microsoft Marketplace CommunitySeamless private offers are critical to closing negotiated deals faster in Microsoft Marketplace
The Seamless Marketplace private offers: creation to customer use | Microsoft Community Hub article walks through the end‑to‑end private offer journey, from creation in Partner Center to customer purchase and solution activation. Learn how Marketplace private offers support flexible selling motions, reduce friction for buyers, and help partners deliver a more streamlined purchasing experience. If you’re looking to strengthen your Marketplace transactions and improve deal execution, this is a must‑read. To learn more and have questions answered join the live webinar on April 15, Seamless private offers: From creation to purchase and activation - Microsoft Marketplace Community, where we will share an end-to-end walkthrough of private offer execution with a live demo and Q&A.
Unified for Partners (UfP)
Hello! A few months ago at Microsoft Ignite, Dan Rippey shared an update on The Future of Partner Support - Customer + Partner + Microsoft. Dan brought 'Unified for Partners' center stage and mentioned that Microsoft is going into listening mode and taking partner feedback. It's easy to share feedback with Microsoft by visiting booths at Ignite. What are some ways partners can share feedback with Dan and others at Microsoft year round? For reference, we have a signed NDA with Microsoft if that helps! My first thought are the two community calls that were running for most of 2025. They were the CSP Technical Training Series and Microsoft Partner Community Q&A Call. However, I don't see any upcoming events scheduled... Thanks! -jonMAPICPP (CSP) community engagement
Hello all, What's up with the CSP Technical Training and Microsoft Partner Community Q&A Call's? Both calls have been cancelled since January. I believe that I read something about Microsoft restructuring the community engagements but I can't find where I read it, or any updates on what is happening. Are the calls coming back? Are they being replaced by another type of community call? Thanks! -jon
How are Dynamics 365 partners handling complex legacy-to-cloud transitions today?
Hi all, I’m interested in understanding how partners are currently approaching complex ERP modernization scenarios, especially when working with long-standing legacy systems and heavily customized environments. From a partner delivery and strategy perspective: Are you seeing more clients choosing full reimplementation vs phased migration? How are you handling deeply customized legacy environments during transition to D365 Finance & SCM? What’s the biggest challenge today, technical complexity, client mindset, or cost justification? Are clients more open to cloud now, or still preferring hybrid/extended legacy setups? How are you positioning value when clients feel their current system is “good enough”? Would be great to hear real partner experiences across industries.Adding Azure into your multicloud strategy
Building a multicloud strategy? Learn why Azure plays a critical role in accelerating Marketplace success. Join WeTransact at the April 2nd Microsoft Marketplace webinar to explore how aligning Azure with your multicloud approach can help you increase deal size, unlock co-sell opportunities, and move faster using Microsoft tools, funding, and incentives. You’ll gain practical guidance on replication, modernization, and next steps to drive long-term Marketplace momentum. Learn more and attend: Why Azure belongs in your multicloud strategy - Microsoft Marketplace CommunitySecuring AI agents in the agentic era
As AI agents take on more autonomous roles across enterprise applications, security must evolve just as quickly. In this article, explore a practical security playbook for the agentic era—covering key risks, governance considerations, and foundational principles for deploying and scaling AI agents responsibly. You’ll also learn why these security considerations matter for solutions built, published, and transacted through Microsoft Marketplace, where trust, compliance, and enterprise readiness are essential. Read the full article to understand what secure AI agent adoption means for today’s enterprises—and Marketplace publishers. Securing AI agents: The enterprise security playbook for the agentic era | Microsoft Community HubThis Week on the Fabric Engineering Connection
After a two‑week pause for FABCON & SQLCON - The Microsoft Fabric & SQL Community Conferences, we’re excited to welcome partners back for our first Fabric Engineering Connection call since the conference. Welcome back—and what a great way to restart the conversation! 🙌 This week’s sessions bring partners closer to the people building Microsoft Fabric, with timely insights and takeaways straight from FabCon. 🎙 What’s on the agenda: Fabric AI‑Powered Automation for Pro‑Developers (Americas & EMEA) presented by Evelina Alroy-Brin and Hasan Abo-Shally Recap of Data Warehouse announcements from FabCon presented by Rakesh Krishnan and Tino Tereshko 🇺🇦 🌍 Session times: Americas & EMEA: Wednesday, March 25 | 8–9 AM PT APAC: Thursday, March 26 | 1–2 AM UTC / Wednesday, March 25 | 5–6 PM PT These calls are a great opportunity to reconnect after FabCon, hear directly from engineering, and dig deeper into what’s new—and what’s next—for Microsoft Fabric. 👉 Participation is open to members of the Fabric Partner Community. Join here: https://aka.ms/JoinFabricPartnerCommunityDrive partner pipeline and customer outcomes in Microsoft Marketplace with Microsoft Copilot
Microsoft partners are seeing growing demand for AI solutions—but many customers need guidance to move from curiosity to real business impact. In the March 2026 edition of the Copilot Monthly Series, learn how to help small and medium-sized businesses adopt Microsoft Copilot with confidence using a structured, repeatable approach aligned to the Microsoft Customer Engagement Methodology. This article explores how partners can position Copilot as a business solution, lead outcome-focused conversations, and uncover new services opportunities while supporting secure, governed AI adoption. Gain practical insights to build pipeline, accelerate customer value, and scale your Copilot practice across Microsoft Marketplace. Read the full article to learn how to turn AI interest into measurable customer outcomes and long-term growth with Microsoft Copilot. Copilot monetization for SMBs: Build pipeline with confidence by becoming Customer ZeroCustomer office hours: Chart your AI strategy for manufacturing with Microsoft Marketplace
Join the upcoming customer office hours session on March 25 | 9:30 AM PDT to explore how manufacturers can scale AI apps and agents across the factory floor using Microsoft Marketplace. Go beyond AI theory and dive into practical scenarios—from connecting IoT and enterprise systems to enabling analytics, digital twins, and AI agents. Learn how to make informed build, buy, or blend decisions, turn unstructured plant data into actionable insights, and move from pilot to production faster—all while balancing governance and architectural trade‑offs. Bring your questions and engage directly during this interactive session. Learn more on how to attend this webinar: Charting your AI strategy for manufacturing with Marketplace - Microsoft Marketplace CommunityTurning AI Insights into Marketplace-Ready Solutions
Want to accelerate your AI journey on Microsoft Marketplace? This blog distills key takeaways from recent Microsoft and partner webinars, giving you expert guidance on building production-ready AI apps and agents. Learn best practices for performance, deployment, and scaling—so your solutions reach more customers, faster. Don’t miss these insider insights—read the full article today: Building production‑ready AI apps and agents for Microsoft MarketplaceMicrosoft AI Partner Innovate, Brisbane, April 16 | Content now available
Hi everyone, I'm happy to share the content from the "Microsoft AI Partner Innovate" run in Brisbane on April 16. You'll find 3 files here - one for each key segment - early morning, late morning, and after lunch. Again it was so good to catchup with the partners, share learnings, gain insights and enjoy chatting about work and life. I look forward to coming back to Brisbane, the Gold Coast and other parts of Queensland in the near future to help innovate further around Microsoft 365, the Copilots, Business Applications and Azure. Regards, PhilMarketplace sales are never showing as "Won"
I was looking through the Insights page of the Partner Portal today and I came across a weird quirk of the way Marketplace sales are reported. None of our Azure Marketplace Leads (the leads & sales we get from customers buying our solutions from the Azure Marketplace) are showing up as "Won". On the https://partner.microsoft.com/en-us/dashboard/opportunities/referral/cohort, under "Business performance" we see that Won rate, Lost rate, and Value won all are missing the customers we've gotten through the marketplace. It only appears to be showing manually entered co-sell leads. This seems to be messing pretty heavily with our cohort generation/analysis as we're placed into the incorrect tier. (Sidenote: are cohorts only generated once a year?) Under the https://partner.microsoft.com/en-us/dashboard/opportunities/referral/leads for the "Marketplace leads" tab I'm also seeing 0 "Won" and 0 "Won value" for all of our Marketplace Offers. They get stuck under "Leads" without progressing forward. Is there a way I'm missing to mark our Marketplace Leads as "Won"? We have a bunch of leads that I'd like to reflect in the tool properly.5 App Advisor capabilities that help sell faster on Microsoft Marketplace
Signing in to App Advisor unlocks features that help you manage projects, personalize your development guidance, and move from build to Marketplace sales faster. App Advisor helps streamline the process for anyone, with no barriers to start. However, when you sign in and authenticate, the experience becomes even more powerful. Read the 5 reasons to authenticate in App Advisor here.
Tech Talks presents: Unlock SharePoint Embedded Integration with Power Platform Connectors
Join us on Thursday, March 19th at 8am PT as Steve Pucelik, Senior Product Manager, Microsoft presents 'Unlock SharePoint Embedded Integration with Power Platform Connectors'. In this session, we’ll spotlight the SPE Power Platform connectors and how it lets you rapidly build and deploy apps that manage and collaborate on documents—without custom API plumbing. You’ll see how makers can create solutions that enable one-click co-authoring, apply AI across sets of documents for summaries and insights, and still keep content securely within existing Microsoft 365 tenant boundaries. We’ll close with a quick walkthrough of a Projects-style app pattern that shows how fast teams can go from idea to working experience using Power Platform + SPE. We hope to see you there! Call to Action: Click on the link to save the calendar invite: https://aka.ms/TechTalksInvite View past recordings (sign in required): https://aka.ms/TechTalksRecording
SaaS Transactable Listing on Microsoft Marketplace — Questions & Best Practices
Hi Microsoft Marketplace Community, We are Saturam Inc., the team behind Qualdo-DRX — a Data Observability, Reliability & Quality SaaS solution now listed on the Microsoft Azure Marketplace. As we continue to build and optimize our Marketplace presence, we have a few questions and would love to hear from experienced partners and the Microsoft team. Qualdo-DRX is a Managed Application offer on Azure Marketplace. We help enterprises monitor data quality, reliability, and observability across Azure-native data services including Microsoft Fabric, Azure Synapse, ADLS, and more. A free trial plan is also available. We are interested in connecting with other ISVs who have successfully published transactable SaaS offers and navigated the Microsoft Marketplace journey. If you have lessons learned, tips, or resources to share, we welcome the conversation! Feel free to reply below or reach out directly. We are happy to share our own experience listing Qualdo-DRX and support others on their Marketplace journey. #AzureMarketplace #SaaS #TransactableOffer #ISV #MicrosoftMarketplace #CoSell #MarketplaceRewardsHow organizations accelerate AI adoption with Microsoft Marketplace
AI is now a top priority for organizations looking to innovate and drive real business impact. Discover how Microsoft Marketplace helps customers accelerate AI adoption with confidence by providing a trusted, governed way to discover, evaluate, and deploy AI solutions. Explore key insights from Microsoft Marketplace Customer Office Hours and see how Marketplace supports the shift from AI experimentation to scalable, production-ready deployments. To learn more Read the full article: Accelerating AI adoption through Microsoft Marketplace | Microsoft Community Hub Watch the full customer office hour session on demand: Accelerating AI adoption through Microsoft Marketplace - Microsoft Marketplace Community
How to scale channel‑led sales in Microsoft Marketplace
Learn best practices for activating channel‑led sales through Microsoft Marketplace, including how to leverage multiparty private offers (MPO) to collaborate with partners, streamline procurement, and expand customer reach. Discover how aligning your channel strategy with Marketplace capabilities can help you accelerate deal velocity, unlock partner‑led opportunities, and drive scalable revenue growth. Read the full article: Best practices for scaling channel-led growth in Microsoft Marketplace | Microsoft Community Hub Attend the live session with Q&A: March 24 | 8:30 AM PDT: Best practices for scaling Marketplace channel-led sales - Microsoft Marketplace Community If you miss the live session- watch the recording via the same link above.Scaling healthcare AI with Microsoft Dragon Copilot and Microsoft Marketplace
At HIMSS 2026, Microsoft introduced major advancements in Microsoft Dragon Copilot, reinforcing its role as a unified AI clinical assistant designed to help healthcare organizations unify data, simplify workflows, and scale care. The latest updates bring together clinical intelligence, work context, and partner innovation—embedding AI directly into everyday clinical workflows and extending value through partner-built AI apps and agents available in Microsoft Marketplace. For healthcare organizations and partners alike, Dragon Copilot represents a powerful example of how AI can reduce administrative burden, support care teams across roles, and enable secure, scalable innovation. Read the full announcement to see how Microsoft Dragon Copilot is meeting the moment—embedding trusted AI into everyday clinical workflows and expanding innovation through Microsoft Marketplace: Unify. Simplify. Scale: Microsoft Dragon Copilot meets the moment at HIMSS 2026
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