Branding in sharepoint build

Copper Contributor

I'm building a SharePoint intranet for a consulting firm, which acts for two other entities. 

 

At the moment, I'm thinking that the consulting firm will be the home site. The services it provides to both entities (HR, Finance, IT, business specific apps etc)  will appear in the global navigation across the top and down the left hand side.

 

At the very top I will locate the two entities in a Hub navigation menu. 

 

Is it possible to change the branding of the separate entities in the Hub sites, or do they have to inherit the colour types in the main Hub menu?

 

Further, would I be better off, for the sake of making the branding distinct, making each entity a site collection under the Global Navigation in the Home Page?

 

Thank you in advance for your knowledge and time.

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