New AIM Business Central Deployment Offer

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Summary

The AIM (Accelerate, Innovate, Move) program is built to help accelerate customers’ shift from on-premises to the Cloud. We are excited to announce a new AIM Business Central Deployment Offer, as well as new resources to help accelerate migrations through partners.

Announcing the new AIM Business Central Deployment Offer

The new AIM Business Central Deployment offer has been designed to help accelerate cloud transitions by reducing customers' migration costs. The offer cannot be combined with any license promo or Specialized Offer. It will be available to selected Dynamics on-prem customers (NAV, GP, SL and Business Central on Premises) purchasing full price Business Central Online 3-year term in CSP NCE, and will be available from January 1, 2024 and transactions will be eligible from November 15, 2023.

Fixed Fee Payout

The offer consists of a post-sales deployment investment from Microsoft, with payout amounts based on the Dynamics 365 Business Central annual license revenue value. Partners are paid a fixed amount after the migration customer acquires the 3-year SKU of D365 Business Central, and the partner submits a migration plan. Consistent with other Partner Activities, payouts will vary by market type (A, B and C) as follows:

Engagement Size	Annual BC License Value	Payout range
Extra-small	$5,000-10,000	From $2K to $5K
Small	$10,001-20,000	From $6K to $15K
Medium	$20,001-35,000	From $10K to $25K
Large	$35,001-55,000	From $13K to $35K
Extra-large	$55,001-75,000	From $20K to $50K

Learn more about this offer at aka.ms/BCDeployment.

Call to Action

• Familiarize yourself with the new Deployment offer
• Use the partner ready deck to review the AIM program
• Register for the upcoming partner hour webinar, AIM digital trainings and sales bootcamp
• Ask questions in the Business Applications Microsoft Partner Community

[#2]

Nice idea but what's the point where customers on-prem moving to cloud cannot take advantage of the promotional offers, such as Bridge to Cloud 2. This means customer must purchase full priced SKU's for partners to be eligible for the AIM offer.

Makes no sense, especially for the customer.

[#3]

There're 2 ideas where it could make sense from my point of view:

1; for the customer using AIM, Microsoft will fund about the first year ACV (except for the extra-large deployment, where it's less). So the funding is around a ~33% discount, instead of 40%. But instead of giving 40% over 3 years, this fund is shared all within the first year, making the threshold lower for customers for moving towards the cloud. So yes, across 3 years the BttC2 promo has higher discounts, but this fund mitigates the initial high investment costs for customers.
Also, you can still use the other MCI engagements as well, like the Needs and AIM assessment. Building additional fundings.

2; as a partner you can sell full priced licenses, this also means you'll earn incentives based on these full priced. So as a partner you'll earn 40% higher incentives! Which is great, but you can also share this incentive with the customer to lower the prices for them as well.

But that's just my POV.

Cheers,
Martijn