In this edition of “Mastering the Marketplace," Microsoft experts provide comprehensive information on SaaS offers, including how to create and publish a Saas offer on the Microsoft commercial marketplace, and the available pricing and billing models.
The webinar begins by defining: What is a SaaS offer? If you intend to sell your SaaS product on the Azure marketplace or AppSource, creating a SaaS offer is a prerequisite. Customers can easily discover and subscribe to these offerings directly from their Azure subscriptions.
Next, the webinar addresses: Where can an Independent Software Vendor (ISV) go to build and publish a SaaS offer? An ISV must have a Partner Center account to publish SaaS offers on the Azure Marketplace or AppSource through the Partner Center portal. By creating a Partner Center account and enrolling in the commercial marketplace, you can establish a publisher account, enabling you to publish your SaaS offer to Azure Marketplace or AppSource.
The webinar includes a demo showcasing various aspects such as:
- Accessing the Azure Marketplace catalog and AppSource catalog.
- Viewing the Azure Marketplace within a customer's Azure portal for seamless subscription to SaaS listings.
- Partner Center dashboard, account settings, and essential areas completed during the Partner Center sign-up process.
- Marketplace Offers section, where you can create new offers and complete the necessary steps for publication, including offer setup, properties, listing, preview audience, technical configuration, plan overview, co-selling with Microsoft, and reselling through CSPs.
The essential components of a SaaS Offer are also discussed:
- Landing Page: Connects customers to the ISV, handles customer authentication, gathers subscription information, facilitates onboarding, collects additional customer data, and validates purchases.
- Webhook: Notifies the ISV of changes in customer subscriptions, such as plan changes, suspensions, or cancellations. A demo includes a webhook payload for ChangeQuantity and examples of securing webhooks.
- Admin Portal: Enables ISVs to manage customer SaaS subscriptions, utilize SaaS APIs and client libraries for actions and verifications. A demo illustrates how an admin portal might function.
- SaaS Product: The actual product customers subscribe to and pay for.
- Metered Billing: Allows partners to bill customers based on feature usage, defining dimensions, setting prices on plans, using metered billing APIs to report usage, and attaching authentication and payload. A Postman demo demonstrates raw API calls for clarity.
To learn more register to watch the recording! Developing your SaaS offer Registration Page
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Resources
- Configure your SaaS offer properties in Azure Marketplace
- Review the SaaS accelerator
- Use the SaaS client libraries
- Marketplace office hours
- Create a commercial marketplace account in Partner Center - Partner Center
- Assign user roles and permissions - Partner Center
- Manage a commercial marketplace account in Partner Center - Partner Center
- Set up commercial marketplace payout and tax profiles - Partner Center
- Mastering the Marketplace
Additional Resources
- Microsoft commercial marketplace publisher FAQ
- Cloud Partner Portal migration FAQ
- Get help and contact support in Partner Center
- Partner Center announcements
- Microsoft Partner Community - Microsoft Community Hub
- Marketplace Community - Microsoft Community Hub
- Publish an integrated solution
- Standard Contract for Microsoft commercial marketplace
- Cloud Solution Provider - Microsoft commercial marketplace - Azure - Marketplace publisher