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Marketplace trainings and events calendar (updated 03/31/26)
-Welcome to our calendar for accessing upcoming Marketplace trainings and events, along with links to recent resources. This page is a go-to resource for discovering training sessions and events designed specifically for software development companies related to Microsoft Marketplace. Whether you’re building innovative solutions or publishing to the commercial marketplace, you’ll find content to help you stay ahead in today’s fast-moving tech landscape. We’ve organized dedicated areas for partners and customers, making it easy to find sessions most relevant to your needs. Some events are upcoming, while others are past recordings that remain valuable for learning and growth. This page is updated frequently with new opportunities. Be sure to subscribe for notifications; instructions are provided at the bottom of this post. Explore the upcoming AI events below, revisit past sessions, and feel free to comment with any questions. ****Sessions updated as of 03/31/2026**** Partner and Channel Partner sessions Upcoming sessions Date Time Area Title Description Link 04/02/26 8:30 AM PDT Partner Session Why Azure belongs in your multicloud strategy Tune in to hear WeTransact share when and why Azure should be part of your strategy. Find out how to replicate solutions for Azure. Hear why Marketplace-aligned companies are able to move quickly using Microsoft tools, funding, and incentives. Why Azure belongs in your multicloud strategy - Microsoft Marketplace Community 04/15/26 8:30 AM PDT Office Hours Marketplace Office Hours for Partners Tune in for updates, insights, and live Q&A to help you sell through Microsoft Marketplace. Topic TBD. April 2026 Office Hours 4/28/26 8:30 AM PDT Partner Session Maximize selling with Microsoft and Marketplace ROI Join us as WorkSpan shares real workflows used by partners who have closed over $5B in co-sell revenue with Microsoft. Learn best practices for navigating selling end-to-end with Microsoft. Maximize selling with Microsoft and Marketplace ROI - Microsoft Marketplace Community 05/20/26 8:30 AM PDT Office Hours Marketplace Office Hours for Partners Tune in for updates, insights, and live Q&A to help you sell through Microsoft Marketplace. Topic TBD. May 2026 Office Hours 06/17/26 8:30 AM PDT Office Hours Marketplace Office Hours for Partners Tune in for updates, insights, and live Q&A to help you sell through Microsoft Marketplace. Topic TBD. June 2026 Office Hours Recent Recorded Sessions Date Area Title Description Link 03/24/26 Partner Session Best practices for scaling Marketplace channel-led sales Join guest speaker team from Tackle as they walk through opportunities to scale partner driven revenue. Hear how to activate channel opportunities using multiparty private offers and learn when to leverage resale-enabled offers to expand partner reach. View the recording 03/18/26 Office Hours (Partner) Build, publish, and optimize Marketplace offers with App Advisor Learn what App Advisor is, how it works, and how it can help partners accelerate Marketplace offer creation. Live demo walk through; validating value to publishing and optimizing your listing. View the recording 03/11/26 Partner Session AI-powered automation for Marketplace private offers and IP co-sell Learn from guest speaker Jon Yoo, Suger, how software development companies can use AI-powered automation to simplify buying through Microsoft Marketplace, streamline private offers, and optimize co-selling opportunities. View the recording 02/25/26 Partner Session Inside Azure IP co-sell: What high-performing software developers do differently Get an inside look at the signals Microsoft uses to evaluate Marketplace and Azure IP co-sell readiness with insights from Barbara Treviño of Labra. Learn what top software companies do differently to accelerate approvals and boost GTM impact. View the recording 02/18/26 Office Hours (Partner) How to build a Microsoft Marketplace channel practice Building a successful Marketplace practice takes the right people, process, and strategy working together. Learn how top performing partners organize their teams across alliances, operations and leadership View the recording 1/21/26 Office Hours (Partner) Microsoft Partner Center reporting Get to know the Partner Center Insights and Earnings workspaces. Walk through Earnings, Customer, Order, Usage and Revenue reports. View the recording 12/18/25 Office Hours (Partner) Introducing resale enabled offers Explore resale enabled offers through Microsoft Marketplace. View recording 12/04/25 Partner Session AI-powered acceleration: scale faster on Microsoft Marketplace Go beyond listing basics and explore how Microsoft Marketplace can act as a strategic revenue engine. View recording 11/04/25 Partner Session How to structure your Microsoft Partner Center account for long-term success Learn best practices for setting up your Partner Center account for operational and marketplace success. View recording 08/28/25 Office Hours (Partner) Certified software designations: FY26 benefits updates Overview of certified software designations and FY26 benefit updates. View recording Customer sessions Upcoming sessions Date Time Area Title Description Link 04/29/26 8:30 AM PDT Office Hours (Customer) Using Microsoft Marketplace to optimize Azure spend For organizations with an Azure cloud commitment Microsoft Marketplace can be a powerful tool for optimizing how the spend is used. Explore how your organization can leverage its Azure commitment to support software investments through Microsoft Marketplace. Using Microsoft Marketplace to optimize Azure spend - Microsoft Marketplace Community 05/27/26 8:30 AM PDT Office Hours (Customer) Marketplace Office Hours for Customers Tune in for updates, insights, and live Q&A to help use Microsoft Marketplace. Topic TBD. May 2026 Customer Office Hour 06/24/26 9:30 AM PDT Office Hours (Customer) Marketplace Office Hours for Customers Tune in for updates, insights, and live Q&A to help use Microsoft Marketplace. Topic TBD. June 2026 Customer Office Hour Recorded sessions Date Area Title Description Link 03/25/26 Office Hours (Customer) Charting your AI strategy for manufacturing with Marketplace Build, buy, or blend? Gain the insights you need as a manufacturer to scale AI apps and agents across the factory floor using Microsoft Marketplace. Hear about practical manufacturing scenarios View the recording 02/25/26 Office Hours (Customer) Accelerate AI adoption through Microsoft Marketplace Explore practical AI use cases available through Microsoft Marketplace - from prebuilt AI apps and agents to AI-powered solutions that simplify deployment. View the recording 01/28/26 Office Hours (Customer) Optimize cloud cost and performance Learn proven strategies to accelerate time-to-value for cloud and AI investments using Microsoft Marketplace. View the recording 12/11/25 Office Hours (Customer) Chart your AI app and agent strategy Insights into build, buy, or blend approaches for AI apps and agents using Microsoft Marketplace. View recording 07/30/25 Office Hours (Customer) FinOps and the Microsoft Marketplace Learn how Microsoft Marketplace supports FinOps practitioners and accelerates AI transformation. View recording Subscribe to this post If you're not already a Tech Community member, create an account at techcommunity.microsoft.com. Select Subscribe from the three‑dot menu in the upper‑right corner of this post. Under Notification Settings, choose to be notified of edits and comments, and select whether you'd like updates immediately, daily, or weekly (weekly recommended). You can also subscribe to the entire Marketplace Community via the Marketplace Community homepage. ``656Views5likes2CommentsRe: Managing your Microsoft Marketplace community subscriptions
Hi Jessica_Person! We do have a Marketplace blog on the community, available here: Marketplace blog | Microsoft Community Hub. Right now community members are granted access to publish blogs on a case-by-case basis after working in partnership with our community team. If there is a specific topic for a blog that you would be interested in authoring, definitely feel free to reach out to me directly!12Views1like0CommentsRe: Do you want to publish a transactable offer but are finding it difficult to do?
Thanks for sharing your experience and best practices with us, DexterHardy ! Eager to here others' reactions to your feedback. What has been your own experience with transactable offers? Do any of the points Dexter mentioned above resonate with you?16Views1like0CommentsRe: How do you actually unlock growth from Microsoft Teams Marketplace?
HI VladZhigulin, Thank you for sharing this perspective and for your continued investment in building for Microsoft Teams. What you’re describing—limited early impact followed by organic adoption and increasing enterprise usage—is a pattern we see with many successful Teams apps. Below are some practical considerations that may help teams move from organic Marketplace traction to a more structured and repeatable growth motion. Position the Teams Marketplace as product‑led distribution The Teams Marketplace is most effective when treated as an extension of the in‑product Teams experience rather than a traditional marketing channel. Apps that perform well typically: Clearly articulate the primary scenario or problem they solve for Teams users Provide a low‑friction first‑run experience directly inside Teams Demonstrate readiness for organizational use (for example, identity, security, and admin controls) Discovery often happens when users encounter a need while working in Teams and search for a solution in that moment. Clear positioning and fast time‑to‑value are critical. Make sure your listing is transactable. For more information on transactable listings, refer to documentation here: Microsoft Marketplace transact capabilities - Marketplace publisher | Microsoft Learn For longer term growth, consider building a Copilot agent experience to help you get more traction. Focus on activation and in‑tenant adoption Install volume alone is rarely a strong indicator of success. More meaningful signals include: How quickly users reach a meaningful “first value” moment How naturally the app fits into everyday Teams workflows (channels, meetings, tabs, messaging) Whether usage expands organically within a tenant Many high‑growth Teams apps succeed by enabling collaboration and shared experiences that encourage broader adoption inside an organization. Be selective with partner programs early on Microsoft offers a range of partner programs, but not all are equally relevant at every stage: ISV Success can be valuable for technical guidance, Marketplace readiness, and listing quality. Co-sell motions are typically most effective once there is demonstrated customer demand and a clear value proposition that aligns with Microsoft sales priorities. You'll see the most benefit as a co-sell solution that is platformed on Azure. Incentive programs can help scale existing momentum, but they are not a substitute for product‑market fit. A useful guideline is to prioritize programs that support building, publishing, and activating your app before investing heavily in sales‑led motions. Plan for enterprise and admin‑led adoption As apps gain traction with mid‑market and enterprise customers, growth often depends on how well the app supports organizational deployment. Successful apps typically invest in: Clear admin and IT documentation Predictable behavior in managed and restricted environments Deployment, governance, and lifecycle considerations Addressing these needs early can significantly reduce friction as usage scales. Engage through established developer channels There is no single entry point to engage directly with the Teams or Marketplace product teams. However, developers can stay connected by: Participating in official Teams developer communities and office hours Providing structured feedback through supported channels Continuing to deliver high‑quality, Teams‑native experiences that align with platform guidance Consistent engagement and strong product quality tend to build visibility over time. Common pitfalls to avoid Over‑optimizing for Marketplace search mechanics rather than user value Assuming partner programs alone will drive adoption Delaying iteration on onboarding, listing clarity, or in‑product experience while waiting for formal guidance If you’re already seeing organic installs and real usage, that’s a strong foundation. The next phase of growth typically comes from refining activation, supporting enterprise deployment, and enabling expansion within customer tenants. We appreciate the feedback and the continued commitment to building great experiences for Teams users.0Views1like0CommentsScaling healthcare AI with Microsoft Dragon Copilot and Microsoft Marketplace
At HIMSS 2026, Microsoft introduced major advancements in Microsoft Dragon Copilot, reinforcing its role as a unified AI clinical assistant designed to help healthcare organizations unify data, simplify workflows, and scale care. The latest updates bring together clinical intelligence, work context, and partner innovation—embedding AI directly into everyday clinical workflows and extending value through partner-built AI apps and agents available in Microsoft Marketplace. For healthcare organizations and partners alike, Dragon Copilot represents a powerful example of how AI can reduce administrative burden, support care teams across roles, and enable secure, scalable innovation. Read the full announcement to see how Microsoft Dragon Copilot is meeting the moment—embedding trusted AI into everyday clinical workflows and expanding innovation through Microsoft Marketplace: Unify. Simplify. Scale: Microsoft Dragon Copilot meets the moment at HIMSS 2026Re: ISV Success FAQ: Are their limitations for use of the Azure Sponsorship credits?
Hello BenRitchie - following up here, I wanted to make sure that you saw this post on the Marketplace community board from last week: Azure sponsorship update on Microsoft Marketplace | Microsoft Community Hub Azure Sponsorship can now be applied to Azure MCA billing profiles—even when those profiles had past or active Monetary Credit (including ACO). FYI JohanAussenac41Views1like1CommentMicrosoft Marketplace: $300B partner revenue opportunity by 2030
BIG momentum for partners: Microsoft Marketplace is projected to be a $300B partner revenue opportunity by 2030, according to a commissioned study by Omdia. And partners already selling through Marketplace are seeing real results: ✅ 88% report revenue growth ✅ 75% close sales faster ✅ 69% get larger deals Learn more about Marketplace growth opportunities for partners in this recent blog: Unlocking the profitability multiplier: Maximizing revenue with Microsoft MarketplaceRe: ISV Success FAQ: Are their limitations for use of the Azure Sponsorship credits?
Hi BenRitchie -If a partner already has transactable solutions on the Marketplace and is eligible for Azure Credits from Marketplace Rewards, these credits can be transferred to an MCA by completing this form.83Views1like1CommentMicrosoft Marketplace projected to be $300B partner revenue opportunity by 2030
Microsoft Marketplace is projected to be a $300B partner revenue opportunity by 2030, according to a commissioned study by Omdia. For partners who sell through Marketplace, the study found: • 88% see revenue growth • 75% close sales faster • 69% get larger deals Read the full report here to learn how Marketplace will drive opportunities for both software companies and channel partners in the coming years.Managing your Microsoft Marketplace community subscriptions
As the Microsoft Marketplace community continues to grow, I recommend managing your subscriptions to get the content most relevant to your top areas of interest, at the right time. About Labels and Subscriptions: You may have noticed that posts within this discussion forum contain labels such as "Build," "Publish," "Grow," and "ISV Success." These labels are applied to help you identify focused on specific Marketplace topics (Building apps for Marketplace, publishing apps, growing your sales of apps on Marketplace, etc.) There are similar labels applied to all blogs on the marketplace blog: "Thought Leadership" - includes content on best practices, interviews with marketplace partners, etc. "Roadmap & Functionality" - any content related to the marketplace roadmap and new features/functionality You can "subscribe" to certain labels based on your areas of interest, which allows for a more customized community experience. For example. on the Marketplace blog site, if you are most interested in Roadmap & Functionality content. you can adjust your settings to be notified immediately when new content with this label is published. And if you are interested in other topics, such as ISV Success, you can still subscribe, but just elect to receive notifications less frequently. Starting with subscriptions Refer to this general help article on subscriptions and notifications: Managing Preferences, Subscriptions and Notifications - Microsoft Community Hub If you're not a member of the Tech Community already, create an account at techcommunity.microsoft.com Manage your subscription settings so that you can receive email updates on the content you are interested in. Manage these settings by selecting your profile icon in the top right corner of the community, selecting "My Settings," and selecting "Subscriptions & Notifications. You can also subscribe to the entire marketplace community which will provide you with regular updates on all Marketplace discussion topics happening in this forum. To do this, click "follow" in the upper right corner of the Marketplace community homepage. Getting Started in the Community: General information about starting on the community can be found via these resources: Getting Started on the Tech Community - Microsoft Community Hub Contributing to the Community - Microsoft Community Hub759Views2likes4CommentsRe: Azure customer usage attribution (CUA) - report or validate it is working?
Hi ph_richardson - Here's some additional information related to your question: Customer Usage Attribution (CUA) validation is critical when you’re using Azure PowerShell with the ISV/SDC Tracking GUID to provision resources in a customer tenant. Here’s how you can report and validate that the attribution is working - take a look below and let me know if you have any additional questions. How CUA Works The Tracking GUID (also called PartnerId) is passed during resource creation (e.g., VM deployment) via Azure PowerShell or ARM templates. Azure logs this GUID in the resource metadata, which is then used for attribution in Partner Center. How to Validate CUA Check Resource Metadata After provisioning, inspect the resource properties in the customer tenant:PowerShellLook for the tag PartnerId or MicrosoftPartnerNetworkID with your GUID. Show more lines Get-AzResource -ResourceGroupName <RGName> -Name <ResourceName> | Select-Object -ExpandProperty Tags Use Azure Activity Logs Query the Activity Log for the deployment operation:PowerShellConfirm that the deployment includes the PartnerId. Show more lines Get-AzActivityLog -StartTime (Get-Date).AddDays(-7) -ResourceGroupName <RGName> Partner Center Reporting Attribution data flows into Partner Center Analytics (under Customer Usage Attribution reports) within 24–48 hours. Navigate to: Partner Center → Insights → Customer Usage Attribution Filter by your MPN ID or Tracking GUID. Validate that the usage metrics (VM hours, resource consumption) appear. Optional: Azure Resource Graph For bulk validation across subscriptions:PowerShell Show more lines Search-AzGraph -Query "Resources | where tags['PartnerId'] == '<YourGUID>'" Common Pitfalls GUID not applied: Ensure you use the correct parameter (-Tag @{ 'PartnerId'='<GUID>' }) during deployment. Cross-tenant provisioning: Attribution only works when resources are deployed in the customer tenant, not in your own subscription. Delay in reporting: Partner Center updates are not real-time; allow up to 48 hours.48Views1like5CommentsRe: Where to access "Customer Propensity Scoring"?
Hi ph_richardson, Customer Propensity Scoring is a Marketplace Rewards benefit that uses Microsoft analytics models to score your prospect pipeline based on their likelihood to transact through the Microsoft Marketplace. The output is a score (low/medium/high or numeric) that helps you prioritize high-potential leads for co-sell and marketplace deals. Eligibility: You must have a live offer listing in AppSource or Azure Marketplace. Minimum Marketplace Rewards tier: $100K MBS or 1K Teams MAU. Completion of the listing optimization benefit. Access Path: Marketplace Rewards Toolbox (aka.ms/MarketplaceRewardsToolbox) is the activation point. In Partner Center, go to Marketplace Rewards → Benefits workspace → Activate benefit. Once activated, you’ll see the option to Start Benefit for Customer Propensity Scoring.166Views3likes1Comment
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