Co-selling with Microsoft can be one of the most powerful ways to accelerate your business – but it’s also one of the most misunderstood. Many ISVs struggle to turn their Microsoft partnership into real value, leaving opportunities (and revenue) on the table.
Too many ISVs dive into co-sell expecting Microsoft sellers to drive deals for them right out of the gates. Spoiler alert: that’s not how it works.
The good news is that success isn’t about luck – it’s about strategy. And we’re here to share how to build a strategy that drives real results.
On April 2nd, 2025, at 9:00AM PDT, Carve is teaming up with the Microsoft Marketplace team on a live Ask-me-Anything (AMA) session for the first episode in the new Co-sell Coaching Program, where we’ll break down the key ingredients for co-sell success. If you’ve ever wondered what high-performing ISVs are doing differently, then this session is for you.
What You’ll Learn
- Unlock Faster Growth: Why you should prioritize co-selling
- Top ISVs are rooted in a strong why. They understand the specific value of a Microsoft co-sell partnership, which allows them to focus on the areas that matter most.
- Get Started the Right Way: How to create a co-sell strategy and get started
- Top ISVs align their objectives with Microsoft’s priorities. They know that they have to understand how to navigate the Microsoft ecosystem so they can position their offer in a way that will get Microsoft’s attention.
- Maximize Your Impact: How to prioritize deals and build your co-sell pipeline
- Top ISVs focus on the right deals. Knowing which deals to prioritize – and which to keep out – can make the difference between momentum and frustration.
- Engage Microsoft Sellers: What to expect and how to get their attention
- Top ISVs know how to engage Microsoft sellers. Sharing a deal and hoping it gets traction isn’t enough – you need to know what Microsoft sellers care about and build that into a repeatable process.
- Keep Winning: What to do after a co-sell win to build ongoing momentum
- Top ISVs turn their wins into ongoing success. They don’t treat co-sell as a one-time event, they leverage each win to strengthen their brand in the ecosystem, making future deals easier and faster to close.
Why this Matters
Co-selling with Microsoft isn’t just about getting listed on the Marketplace – it’s about growing your business. Knowing what works (and what doesn’t) can make the difference between spinning your wheels and building a partnership that drives consistent revenue.
Carve has helped hundreds of ISVs build winning co-sell strategies by focusing on what moves the needle. Their mission is to make Microsoft partnerships simple and valuable – and they are excited to bring their knowledge to you during this session.
Don’t miss this rare opportunity to ask experts your toughest co-sell questions live - Register now!
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