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ICYMI: Why Most ISVs Miss Out on Co-Sell Revenue: Insights from Episode 1 of Co-Sell Coaching

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justinroyal
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Mar 20, 2025

Co-selling with Microsoft can be one of the most powerful ways to accelerate your business – but it’s also one of the most misunderstood. Many ISVs struggle to turn their Microsoft partnership into real value, leaving opportunities (and revenue) on the table.

Too many ISVs dive into co-sell expecting Microsoft sellers to drive deals for them right out of the gates. Spoiler alert: that’s not how it works.

The good news is that success isn’t about luck – it’s about strategy. And we’re here to share how to build a strategy that drives real results.

On April 2nd, 2025, at 9:00AM PDT, Carve is teaming up with the Microsoft Marketplace team on a live Ask-me-Anything (AMA) session for the first episode in the new Co-sell Coaching Program, where we’ll break down the key ingredients for co-sell success. If you’ve ever wondered what high-performing ISVs are doing differently, then this session is for you.

Continue reading and register here

Published Mar 20, 2025
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