We already have our application released in the MS store. We used to create APPX packages and now we want to publish our EXE installer instead of APPX. I got approval to the new partner center that let you publish EXE but the problem is you have to create a new product to submit the EXE. We don't want to create a new product because we already created a product and we want existing users who purchased it to receive free updates.
There seems to be no way to submit EXE to the existing old product. So my question is, is there is a way can we submit an EXE update to an existing product?