Pitching ideas isn’t nearly as nerve-wracking when you’ve got a powerful presentation to share. We recently spoke about presenting with Jon Hammond, chief strategy officer for Galvanized Media, the company responsible for the New York Times best-selling books “Eat This, Not That!,” “Zero Belly Diet” and “Best Life.”
Jon has a hand in everything—from marketing his company’s products and brands, to public relations, to looking for new partnerships and opportunities—so we wanted to get his expert advice on what he thought was the best starting point for creating great presentations.
Jon’s advice: Start with your audience, not your idea.
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