Tune in to the latest episode of The Climate Fix podcast, where guest speaker Harriet brings to light the dark underside of the digital advertising world and the measures that need to be taken to ensure that authentic journalism is funded while fake news is starved, allowing for a better-informed society.
In today’s show, we are joined byHarriet Kingaby, co-chair ofConscious Advertising Network(CAN), a non-profit organization involved with making sure that ethics catch up with the technology of modern advertising. Harriet is also is a Mozilla fellow and recently researched the effects of AI-enhanced advertising alongside the Consumers International organization.
Harriet brings to light the dark underside of the digital advertising world and the measures that need to be taken to ensure that authentic journalism is funded while fake news is starved, allowing for a better-informed society especially pertaining to climate change information. Unfortunately, there is quite a lot of complexity to the situation due to how the purchasing of advertising space has changed over the years. Harriet does a splendid job of explaining to us what the barriers are, what we stand to lose if changes aren’t implemented and how our society can grow if they are.
One of the key points brought up within the show was the power that consumers have to control the digital advertising world. An estimated 41% of UK internet users are using an Ad-blocker to roam the internet without interruption. This was said to be the “biggest consumer boycott of all time” by the Ad contrarian. However, there are knock-on effects to using such measures and while it may restrict funding to fake new articles you may find yourself accidentally restricting funding for real journalism that’s lifeblood is advertising revenue. Potential solutions to this problem are discussed in this episode. Tune in to our latest episode to learn more!