This post was written as part of the Humans of IT Guest Blogger series, featuring everyday Humans of IT with helpful #LifeSkills to share with the broader community. Today's guest blogger is Black Girls Code member Taylor-Rae Collins-Headley, who shares her tips and tricks on engaging your audience and building community through social media.
Whether you’re looking to grow your professional network or secretly hoping to establish yourself as the next big techfluencer, you need to focus on creating an active and engaged online community eager for your content. In today’s social space, having a strong digital presence is integral to taking your IT or developer career to the next level.
How so? Having a robust social presence helps position you as a thought leader and one of the go-to experts in your field. While resumes are great and showcase your experience and expertise all in one (hopefully) easy to read document, they aren’t quite as dynamic and interesting as showing people from across the world what you know in real time.
Social media on the other hand allows you to do things like work on projects live with viewers, answer audience questions through Q&As, do screen-share tutorials/walkthroughs and mini lectures where you teach your audience about concepts your working on or tech/software that you’re developing.
The bonus is that once you start creating all that content, you’ll become much easier to find, research, and hire. When prospective employers or clients search your name or social media handles, everything you’ve created on your public account will be right there for them to see. They can learn more about you, engage with your knowledge, and see your impact on your community right from their phones or computers.
If that content goes viral, it will start to rank higher on search engines whether people specifically search your name or not. This helps you expand your professional network with peers, career connections, and other online community members. Plus, it keeps you at the top of people’s minds when they need someone with your specific skill set.
Now let’s talk about the types of content you can utilize on your social media accounts to help build your network and engage that audience. There are many social media platforms you can use, and each has their own particular audience and benefit, but here we’re going to talk about 3 of the most popular: Facebook, Twitter, and Instagram.
Getting started with social media, especially if you only use it personally with family and friends or you’re a bit shy about putting yourself out there can be a bit intimidating. Not to worry! Here a few tips to help you get started that have really helped me out when I was a beginner:
The most important thing is to start. As your community grows and interacts with your content, you’ll learn what they need the most based on what they respond to and be able to use their feedback to help you create more of the posts, videos, and lives that they crave.
Good luck, and see you out in the socialverse!
Taylor's handle across Facebook, Twitter and Instagram is: @V3Inbound
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