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Discover new Microsoft Marketplace innovations announced at Microsoft Build
At Microsoft Build, Microsoft shared new opportunities for software development companies and partners to build, scale, and monetize AI apps and agents through Microsoft Marketplace. Explore how Microsoft Marketplace is helping software companies accelerate go-to-market strategies, expand customer reach, simplify procurement, and unlock new revenue opportunities across the Microsoft ecosystem. Learn how organizations can take advantage of Azure and Marketplace capabilities to support AI innovation and deliver enterprise-ready solutions faster. Whether you’re building intelligent applications, growing your commercial marketplace presence, or exploring new ways to monetize AI-powered solutions, this is a valuable resource for understanding the latest Microsoft Marketplace announcements and opportunities coming out of Build. 👉 Read more: Build, scale, and monetize apps and agents with Microsoft MarketplaceNew community feature: automatic follow link for community sites
The Microsoft Tech Community now has a feature that allows community members to follow any site within the community (for example, this discussion board or the Marketplace blog). To do this, simply add ?action=follow to the end of any site within the community. You will then get a notification asking if you would like to follow that space. "Following" a site allows you to get notifications for activity on that site, such as new posts, replies to comments you posted, when a post you are following is marked as "solved," etc. Here are the links to follow relevant both Marketplace community sites: Marketplace discussion board Marketplace blog Marketplace community eventsNomination window open for Microsoft Marketplace Partner of the Year Award!
Calling all Microsoft partners! Don't miss the nomination window for the 2026 Partner of the Year Awards - open now! Check out this Marketplace blog post to learn more about Partner of the Year Awards, the Marketplace Award, and how you can be considered for the 2026 Marketplace Partner of the Year!
Publishing readiness for AI apps and agents in Microsoft Marketplace
Discover how to prepare AI apps and agents for publishing in Microsoft Marketplace. This Marketplace Community article explains why readiness starts before Partner Center, focusing on the operational, technical, and organizational foundations required to ensure solutions can be evaluated, purchased, and operated reliably. As AI systems manage identity, data, runtime behavior, and subscription lifecycles, gaps in readiness can create friction during certification and customer adoption. Clearly defined identity boundaries, consistent data handling practices, and predictable responses to subscription events help ensure solutions behave as expected across environments and tenants. Learn how to establish publishing readiness that supports smooth certification, reliable operations, and confident customer adoption at Marketplace scale. Read more: Publishing readiness for AI apps and agents on Microsoft MarketplaceDesign CI/CD pipelines for AI apps and agents in Microsoft Marketplace
Discover how to design CI/CD pipelines for AI apps and agents selling through Microsoft Marketplace. This Marketplace Community article explains why controlling how changes reach production is essential for maintaining predictable behavior, reliability, and customer trust. As AI systems evolve through updates to code, models, prompts, and agent logic, behavior can change in ways that impact cost, performance, and outcomes. Structured pipelines that isolate change, validate behavior, and enable safe promotion and rollback help ensure updates are introduced deliberately—without unexpected impact across environments or tenants. Learn how to design CI/CD strategies that support safe iteration, controlled releases, and consistent behavior as AI solutions scale in Marketplace environments. Read more: Design CI/CD for AI apps and agents selling through Microsoft MarketplaceDesign reliable environment strategies for AI apps and agents in Microsoft Marketplace
Discover how to design a reliable environment strategy for AI apps and agents selling through Microsoft Marketplace. This Marketplace Community article explains why structured Dev, Stage, and Production environments are essential for safe updates, predictable behavior, and long‑term customer trust. As AI systems evolve through prompt updates, model changes, and shifting data contexts, behavior can vary across environments. Clear environment separation, controlled promotion paths, and consistent configuration boundaries help prevent regressions, support validation, and ensure changes can be introduced safely without impacting production workloads. Learn how to design environment strategies that enable confident iteration, support Marketplace readiness, and help customers operate solutions predictably at scale. Read more: Designing a reliable environment strategy for Microsoft Marketplace AI apps and agentsEnforce AI entitlements using Marketplace commerce signals
Discover how to enforce entitlements in AI apps and agents using Microsoft Marketplace commerce signals. This Marketplace Community article explains why purchase and subscription data must be integrated at runtime to ensure customers only access what they’ve paid for. As AI apps and agents dynamically invoke tools, expose capabilities, and operate without constant user input, static enforcement approaches fall short. Translating Marketplace signals into deterministic runtime behavior—across SaaS, containers, virtual machines, and managed applications—ensures access is controlled, auditable, and aligned with subscription state. Learn how to design entitlement enforcement that remains consistent through plan changes, scaling workloads, and real‑time agent decisions. Read more: Integrate Marketplace commerce signals to enforce entitlements in AI appsDiscover how AI-powered agents on Microsoft Fabric are accelerating retail merchandising decisions
Retail organizations are under increasing pressure to move faster and make smarter, data-driven decisions at scale. In this latest Marketplace Partner Spotlight, Microsoft highlights how AI agents built on Microsoft Fabric are helping merchandising teams transform complex operational data into actionable insights—without leaving the security of their existing data environment. By leveraging Microsoft Fabric and OneLake as a unified data foundation, partners like Lucid Data Hub are enabling retailers to automate time-intensive reporting processes and shift toward continuous, insight-driven workflows. These business-ready AI agents can analyze large volumes of sales and operational data, surface meaningful trends, and deliver clear recommendations—empowering buyers and store leaders to act faster and with greater confidence. The impact is tangible: merchandising teams can reduce hours of manual analysis into minutes, uncover item-level performance insights, and identify opportunities across store clusters to optimize outcomes. If you’re exploring how AI agents, Microsoft Fabric, and the Microsoft Marketplace ecosystem can drive intelligent automation in retail, this article offers practical insights and real-world examples to help you get started. 👉 Read the full article AI agents on Microsoft Fabric for faster retail merchandising decisions
2026 Microsoft Partner of the Year Awards: nomination window opens 6/1!
The 2026 Microsoft Partner of the Year Awards nomination window opens June 1. Are you a Microsoft partner that has embraced Microsoft Marketplace as key to your GTM and joint selling opportunities? Whether you have sold digital direct, through channel partners, or co-selling with Microsoft, we want to celebrate you! Now is the right time to start preparing your strongest submission. We encourage you to go ahead and explore this year’s official guidelines, rules, FAQs, and program resources to understand award categories, submission requirements, and how to build a compelling nomination. Review the resources here, including guidelines specific to the Marketplace award.
