TAWI by Monzoto Limited: A Microsoft FoundersHub Supported Company's Inspiring Journey
Published Sep 20 2023 12:00 PM 2,220 Views
Copper Contributor

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Welcome to the inspiring story of TAWI, Imagine Cup Winners 2023 Team TAWI, Kenya (microsoft.com)

Microsoft Imagine Cup 

Dream it. Build it. Live it.

The Imagine Cup is full of opportunities to gain new skills, access exclusive training, unlock mentorship opportunities, and have a chance to win great prizes and make a difference in the world.


TAWI is a groundbreaking home-based software tool developed by Monzoto Limited a Microsoft FoundersHub supported company. TAWI is designed to assist children with auditory processing disorder who cannot afford hearing aids. Our co-founding team, consisting of Muna Numan, John Onsongo, Zakariya Hussein, and Syntiche Musawu, embarked on a remarkable startup journey to create a technology that enhances the lives of these children.


Here are the valuable lessons we learned along the way.


  1. Identifying a Meaningful Purpose:
    TAWI's genesis was rooted in a deep sense of purpose — to help children with auditory processing disorders access better education and social interaction opportunities. This purpose fueled our dedication and innovation throughout our startup journey.
  2. Understanding the User's Needs:
    Listening to the specific needs of our target users was pivotal. By understanding the challenges faced by children with auditory processing disorders and their families, we were able to tailor TAWI to be a solution that genuinely addresses their pain points.
  3. Leveraging Technology for Social Good:
    Harnessing the power of technology to create a positive impact in the lives of those in need became a driving force. TAWI showcases the potential of technology to make a difference in accessibility and inclusivity.
  4. Iterative Development and Adaptation:
    TAWI's development involved iterative processes, continuously incorporating feedback and improvements. The ability to adapt based on feedback ensured that the product evolved to meet the evolving needs of our users.
  5. Building a Strong, Complementary Team:
    The diverse skill sets and expertise of our co-founding team members were key to TAWI's success. Collaboration and mutual respect within the team played a significant role in achieving our objectives.
  6. Navigating Challenges with Resilience:
    Challenges were inevitable, but our team's resilience and determination helped us persevere through difficult times. Every obstacle became an opportunity for growth and improvement.
  7. Effective Communication and Transparency:
    Open communication within our team and with stakeholders facilitated smooth operations and ensured that everyone was aligned with our mission, vision, and progress.
  8. Budgeting and Resource Management:
    Efficiently managing resources and maintaining a lean budget was crucial. Learning to maximize value from limited resources helped us sustain and advance our project.
  9. Testing and Validation for User Satisfaction:
    Regular testing and validation with our target audience were critical to ensure that TAWI met their expectations and provided the intended benefits.
  10. Staying Passionate and Committed:
    Our passion for the project and commitment to our cause have been unwavering. It has fueled our motivation and kept us dedicated to creating a product that truly matters.

Today, at Monzoto Limited, we are actively applying the valuable lessons we've learned as a startup to take our mission and impact to the next level.

Here's how we are putting our learnings into action:

  1. Product Development and Improvement: We are constantly refining and enhancing our flagship product, TAWI, based on user feedback and changing technology trends. This customer-centric approach ensures that we are always improving and meeting the evolving needs of our target audience.
  2. Diversifying Our Product Line: Building on our initial success, we are actively exploring opportunities to develop and launch new products and solutions that address other challenges faced by individuals with disabilities.
  3. Scaling Responsibly: As we grow, we're keeping a close eye on our financials and ensuring that our expansion is sustainable. We've learned the importance of managing resources efficiently to maintain a healthy financial foundation.
  4. Building Strong Partnerships: Networking has been instrumental in our journey, and we are continuing to nurture relationships with mentors, potential investors, and organizations that align with our mission. These partnerships provide us with valuable support, guidance, and opportunities for collaboration.
  5. Investing in Team Development: We recognize that our team is our greatest asset. We are investing in training and skill development to keep our team at the forefront of technology and innovation.
  6. Community Engagement: Engaging with our user community and the broader community of individuals with disabilities is a priority. We want to ensure that our solutions remain relevant and accessible to those who need them most.
  7. Measuring Impact: We are putting more emphasis on measuring the impact of our products. Understanding the tangible benefits our technology provides allows us to continually refine and optimize our offerings.
  8. Adapting to Market Trends: The tech industry is ever-evolving. We are staying informed about emerging trends, such as advancements in AI and accessibility, to remain at the cutting edge of our field.
  9. Resilience and Adaptability: Our startup journey has taught us the importance of resilience and adaptability. We are applying these lessons when faced with challenges, knowing that setbacks are often opportunities in disguise.
  10. Celebrating Milestones: We continue to celebrate both small and large milestones. Recognizing achievements helps maintain team morale and motivation as we work toward our long-term goals.


In summary, our commitment to continuous learning and improvement, as demonstrated throughout the journey of TAWI, is a core part of our startup culture. By applying the lessons we've learned and remaining agile and innovative, we are confident that we can make an even greater impact in the assistive technology space and beyond. The journey of TAWI has been a profound learning experience that inspires us to expand its reach and develop more life-enhancing technologies through Monzoto Limited and the support of Microsoft Foundershub and Microsoft startups opportunities.



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