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vdineshk's avatar
vdineshk
Copper Contributor
Apr 02, 2026

What changed for co-sell after QRP retirement — what ISVs should update now

Microsoft retired QRP last week and consolidated referrals into Partner Center. What most ISVs haven't caught yet is that the new AI-based matching reads your solution descriptions and industry tags differently than QRP did. If your listing hasn't been updated since early 2025, you may be getting matched to lower-quality leads or missed entirely.

Three things worth reviewing now: your solution area tags, your customer segment fields, and your co-sell 1-pager format. Happy to share more detail on what I've seen reviewing several listings. Drop your questions below.

appsource
co-sell
partner center

5 Replies

  • VictoriaYoukeeps's avatar
    VictoriaYoukeeps
    Copper Contributor
    Apr 03, 2026

    Thanks! We uodated the offer description and tags, and noticed that the organic flow of new leads increased last couple of months. Do you think there is smth to improve here?

    https://marketplace.microsoft.com/en-us/product/youkeepsglobalsolutions1736457615780.youkeeps-meetings-saas-license?tab=Overview

    Any recommendation is valuable

    • vdineshk's avatar
      vdineshk
      Copper Contributor
      Apr 07, 2026

      VictoriaYoukeeps​ I looked at your listing. A few specific things worth addressing:

      1. Missing the "AI + Machine Learning" category. Your product is a Copilot-integrated agent, but your listing only shows Productivity and Collaboration. The new co-sell matching heavily weights this category for Copilot-extended apps — it's the most impactful single fix you can make right now.
      2. Industry tags are underfitting your actual customer. You have Professional Services, Financial Services, Legal — these are the default choices most ISVs pick. But your product's real sweet spot (teams managing high-volume scheduling coordination) maps better to Healthcare, Education, and broader Enterprise verticals. 3 generic tags vs. 5–6 specific ones is a measurable difference in how the matching algorithm ranks you.
      3. Your description leads with features, not outcomes. The new matching reads the first ~200 characters of your solution description for customer outcome framing. Right now it starts with what the product does. Leading with a measurable customer result anchored to Microsoft 365 would strengthen the signal.

      The organic lead improvement you noticed is real and these changes should amplify it further. Happy to do a more detailed walkthrough if useful.