Forum Discussion
vdineshk
Apr 02, 2026Copper Contributor
What changed for co-sell after QRP retirement — what ISVs should update now
Microsoft retired QRP last week and consolidated referrals into Partner Center. What most ISVs haven't caught yet is that the new AI-based matching reads your solution descriptions and industry tags ...
vdineshk
Apr 07, 2026Copper Contributor
VictoriaYoukeeps I looked at your listing. A few specific things worth addressing:
- Missing the "AI + Machine Learning" category. Your product is a Copilot-integrated agent, but your listing only shows Productivity and Collaboration. The new co-sell matching heavily weights this category for Copilot-extended apps — it's the most impactful single fix you can make right now.
- Industry tags are underfitting your actual customer. You have Professional Services, Financial Services, Legal — these are the default choices most ISVs pick. But your product's real sweet spot (teams managing high-volume scheduling coordination) maps better to Healthcare, Education, and broader Enterprise verticals. 3 generic tags vs. 5–6 specific ones is a measurable difference in how the matching algorithm ranks you.
- Your description leads with features, not outcomes. The new matching reads the first ~200 characters of your solution description for customer outcome framing. Right now it starts with what the product does. Leading with a measurable customer result anchored to Microsoft 365 would strengthen the signal.
The organic lead improvement you noticed is real and these changes should amplify it further. Happy to do a more detailed walkthrough if useful.
VictoriaYoukeeps
Apr 07, 2026Copper Contributor
Thank you so much vdineshk Will update it shortly