With the newly launched Marketplace listing optimization capability in App Advisor, you can receive personalized, actionable recommendations to improve your publicly available listing in seconds. Fast. Free. Available on demand (currently in the US).
First impressions matter on Microsoft Marketplace. In a growing and increasingly competitive catalog of apps and agents, the quality of your listing often determines whether a customer discovers, clicks, tries, or moves on.
But most software companies are left guessing. Is your value proposition clear enough? Are your benefits compelling? Are you aligned with Marketplace best practices?
Now, you don’t have to guess. Try it now: https://aka.ms/ImproveMyListing
Why speed matters in a crowded Marketplace
Marketplace visibility is competitive. Customers are comparing multiple solutions quickly. If your listing is unclear, vague, or missing key details, you may not get a second chance.
Traditional listing optimization required:
- Trial-and-error updates,
- Waiting for manual review cycles,
- Interpreting best-practice documentation,
- Delayed feedback after publishing or guessing about feedback.
Now, you can move at the speed of AI.
This agentic capability, trained on the best practices of listings and the extensive experience of Marketplace Reward expert editors, scans your public Marketplace listing and delivers:
- Targeted, focused recommendations,
- A clear rating across six critical categories customers care about,
- Immediate guidance aligned to Microsoft Marketplace best practices.
Anyone can get objective feedback in seconds — not weeks.
How the AI-powered listing optimization works
The experience is intentionally simple.
- Sign in to App Advisor using your Partner Center account,
- Select your published publicly available Marketplace offer,
- Receive personalized recommendations in seconds.
Anyone at your organization can use this feature, no special permissions required.
Your listing is evaluated across six categories that directly impact discoverability and engagement:
- Value proposition
- Solution description
- Information quality
- Presentation
- Clarity and coherence
- Grammar and style
Each category receives a 1–5 score. You see exactly where to improve and why.
After reviewing your recommendations, you can edit your listing in Partner Center, republish, and rescan after 24 hours to measure progress.
No waiting. No guesswork. No cost.
Built on Microsoft expertise
This AI capability is trained on Marketplace best practices and the editorial methodology used by Microsoft experts reviewing thousands of listings.
You’re not receiving generic AI suggestions. You’re getting structured, Marketplace-aligned guidance designed to help your listing:
- Improve clarity and positioning
- Increase search discoverability
- Strengthen engagement signals
- Better communicate value to buyers
Because insights are AI-generated, you should review and validate each recommendation before publishing changes. But the speed and structure dramatically reduce friction.
Designed for software companies who want to stand out
Marketplace is not just a publishing channel. It is a competitive sales surface.
High-quality listings:
- Convert more trials,
- Communicate value faster,
- Generate stronger engagement,
- Differentiate you from similar offers.
This capability democratizes listing optimization. Previously constrained by availability, it is now available on demand to any organization with a public Marketplace listing in the US.
Have multiple listings? Scan them all. Iterate as often as you need.
Stop waiting. Start optimizing.
What this means for your Marketplace growth
Optimization is no longer a one-time activity. It becomes an iterative advantage.
Scan. Improve. Republish. Rescan.
Over time, this creates compounding improvements in discoverability and engagement — helping your app or agent rise above the noise.
Ready to improve your listing today?
Visit https://aka.ms/ImproveMyListing
Sign in, select your offer, and get recommendations in seconds.
Microsoft