Build enterprise-ready AI agents with confidence: Microsoft AI agent envisioning series
In today’s fast-paced software landscape, keeping up with new technologies and frameworks to build secure, scalable, and enterprise-ready AI apps and agents is more critical—and more complex—than ever. The Microsoft AI Agent Envisioning Series is a four-part webinar experience designed to equip software development companies with the frameworks, tools, and strategies needed to build, publish and monetize AI agents using Azure AI Foundry and the Microsoft Marketplace. Whether you're launching new solutions or evolving existing ones, this series will help you accelerate development, ensure compliance, and scale with confidence. Why Attend? Software companies are racing to deliver intelligent, autonomous solutions that scale. But building commercially viable AI agents that are secure, compliant, and enterprise-ready is no small feat. That’s why we created the Microsoft AI Agent Envisioning Series—a webinar series designed to help you build, publish, and monetize AI agents using Azure AI Foundry, with your preferred coding practices and standards. What You’ll Gain Each session delivers step-by-step guidance, technical best practices, and business strategy to help you: Architect AI agents for real-world business impact Package and publish your solution on the Microsoft Marketplace Build trust with enterprise customers through security and compliance Monetize with confidence using proven go-to-market frameworks The Sessions *It is not required to take the sessions in order. Session 1: Introduction to AI Agent Opportunities and Azure AI Foundry Explore the evolution from general LLMs to specialized agents. Learn how Azure AI Foundry simplifies development and unlocks new monetization paths. Session 2: Architecting AI Solutions for Marketplace Monetization Use the Marketplace Lean Canvas to define your agent’s value. Learn how to optimize cost, select models, and align pricing with customer outcomes. Session 3: Publishing & Releasing Your AI Agent Solution Get your solution marketplace-ready. Learn how to configure SaaS and container offers, meet compliance requirements, and find your buyers. Session 4: Winning Customer Confidence with Trustworthy AI and Production-Ready Architecture Dive into the Azure Well-Architected Framework for AI. Learn how to implement observability, tracing, and enterprise-grade security. Built for Software Development Companies Whether you're building net-new agents or transforming existing apps, this series will help you: Accelerate development with Azure AI Foundry templates and SDKs Ensure compliance with SOC 2, GDPR, HIPAA, and ISO 27001 Publish confidently with Partner Center and Marketplace certification Scale globally with Azure’s infrastructure and co-sell programs Ready to Build AI Agents That Scale? Join us and get the frameworks, tools, and strategies to build AI agents that enterprises trust, IT departments approve, and customers love. Register now for the AI Envisioning Day to access all the sessions and start your journey from idea to customer impact.Ultimate Partner LIVE Fall 2025: AI ecosystem masterclass & partner success summit
Mark your calendars! Ultimate Partner LIVE Fall is coming to the Washington, D.C. area, October 27-29, and this event presents a unique, high-impact opportunity for partners looking to stay ahead of the tectonic shifts, align priorities, and accelerate performance in 2026. We are taking the ecosystem to Carahsoft's facilities for a masterclass in how to become the Ultimate Partner. With immersive workshops, direct access to decision-makers, and a curated executive audience; you’ll accelerate your strategy to new levels. Here is what you can expect: Decode the Tectonic Shifts: Learn how AI, Marketplaces, Co-Selling, and Ecosystems are reshaping partner success — and what you must do now. Hear directly from Microsoft leaders, Erwin Visser, Matt Berg and Wole Moses who will take you through the exciting $450B+ durable cloud budget flowing through marketplaces, FY26 AI priorities, and where you should align. Access Proven Frameworks & Playbooks: Attendees will also participate in hands-on workshops facilitated by top industry experts including: The Odigo Group, Carve Partners, ISSI, AvePoint, Bridge Partners, Digitalzone, WorkSpan, Revstacker and more! Workshops will focus on co-selling, AI marketing strategy and Building Service Models to grow revenue. Be in the Room with Leaders Network with 200+ executives, thought leaders, ISVs, GSIs, MSPs, distributors, and consultants in an intimate, high impact setting. 40+ amazing speakers will share their secrets to successful partnering! ⭐SPECIAL OFFER As a valued Microsoft partner, Ultimate Partner is offering a 15% discount on general passes to experience UP LIVE⭐ 👉 [Register Now for UP LIVE: Reston] USE CODE: ULTIMATEVIP15 at checkout Hope to see you there, Vince Menzione CEO, Ultimate Partner ________________________________________________________________________________________________________________________________________________________________ Ultimate Partner is the go-to destination for technology leaders and partners aiming to thrive in the Hyperscaler ecosystem. Ultimate Partner delivers high-impact content, expert insights, and exclusive events—both live and digital. Our mission is to “Empower technology leaders to achieve their greatest results through successful partnering”. Learn more
Microsoft Azure Migrate & Modernization Summit recap: Product announcements on agentic AI tooling
On September 23rd, Microsoft hosted its digital Migrate and Modernize Summit, where it announced new agentic AI tooling capabilities and richer investments for customers and partners on migration and modernization opportunities. In case you missed the event, here is a summary of the announcements and a link to the on-demand recording (registration required) Azure Migrate announced new agentic capabilities along with simplified, connected workflows that can help customers move faster and work smarter (Private Preview). GitHub Copilot announced new autonomous AI agent capabilities (GA) to help accelerate modernization and upgrades of Java and .NET apps. This capability reduces complexity and time to modernization from weeks to days, empowering developers to modernize apps drastically faster, with less risk and greater confidence. Azure Accelerate was announced to customers as the new Azure offering that brings together Azure Migrate and Modernize, Azure Innovate, and Cloud Accelerate Factory under one umbrella. The session highlighted the expanded and richer benefits and investments across the entire project lifecycle, with particular mention to benefits around migrating and modernizing to Azure. Learn more: If you’re curious to learn more about the capabilities and investments launched for migrating and modernizing to Azure, check out the resources below. Azure Migrate Announcement Capabilities GitHub Copilot App Mod Capabilities Azure Accelerate Announcement blog: aka.ms/mmsannouncement Azure Migrate Deep-Dive Blog: https://aka.ms/azm/news Azure Database Deep-Dive Blog: aka.ms/ databases_migratemodernizesummit Announcement blog: aka.ms/mmsannouncement GitHub App Mod Deep-Dive Blog: aka.ms/ghcp-appmod/blog GitHub App Mod solution page: App Modernization Solutions | GitHub · GitHub GitHub Changelog: aka.ms/ghcp-appmod/changelog Azure Accelerate announcement blog Azure Accelerate home page Azure Architecture blog Ready to engage with these capabilities or investments? Explore Azure Accelerate and connect with a Microsoft sales lead today.The Marketplace Partner Digest | May 2025
Welcome to the monthly partner release notes for the Microsoft marketplace! The marketplace is central to how we help you reach more customers, simplify sales, and drive growth. Dive into this month’s roundup of announcements and updates to stay informed about the latest marketplace developments. Don’t miss an update! Subscribe to the “Partner Digest” label to get notified whenever a new Marketplace Partner Digest hits the community blog. Check out this community post for how-to guidance on configuring your settings. 🚀 Noteworthy Highlights Flexible billing improvements now available in the marketplace We're excited to announce improvements to flexible billing for private offers are now generally available. With supported scenarios for quarterly, semiannual, bimonthly billing, and much more, flexible billing for private offers makes it easier to align customer payments to unique budget cycles. The value for you and your customers: With flexible billing schedules, customers can buy with confidence knowing that private offers can be customized for virtually any contract value and billing timeline to align with their requirements. For partners, you can tailor customers’ private offers and multiparty private offers to meet unique business requirements, helping you to unlock larger deals by aligning with customer billing expectations, while streamlining sales and accelerating deal velocity. Resources: For more on how to build a flexible billing schedule, check out the documentation at aka.ms/flexbill-docs. Learn more by checking out these demo videos for examples of how partners and customers are using flexible billing. 🌟 ️Partner Resources Discover exclusive resources designed to help you maximize your success in the marketplace! Explore our latest resources, blogs, and much more below: Partner blog series: Capturing the marketplace opportunity by selling path Dive into our four-part blog series to explore how you can grow your business across different marketplace selling paths. Whether you're just getting started or refining your marketplace strategy, these blogs are a great place to find guidance. Part one: Explores how adopting the marketplace as a core go-to-market strategy can help you close deals faster and increase deal sizes. Part two: Delves into the power of always-on selling with the digital self-serve motion to help you grow your pipeline. Part three: Offers tips and insights to maximize success when selling with channel partners through multiparty private offers. Part four: Focuses on strategic co-selling with Microsoft field sellers to accelerate enterprise-grade deals through the Microsoft marketplace. Co-sell Coaching Series Hosted in the Marketplace Community, Co-sell Coaching features Microsoft partners walking you through their best practices on how to effectively co-sell through the Microsoft marketplace. These sessions also include live Q&A with Microsoft subject-matter experts. The next session is scheduled for June 18 th featuring Contentsquare. Stay tuned for this session and catch up on past sessions on-demand: Episode 1: Carve Partners Episode 2: Abnormal Security Episode 3: Silverfort Mastering the Marketplace webinars Whether you’re new to the marketplace or focused on growing sales, our Mastering the Marketplace webinars cover a broad range of business and technical session topics to help accelerate your marketplace success. Check out these upcoming webinars, register, and mark your calendars. All times are listed in Pacific Time. June 3 at 9 AM: Learn how to use the multiparty private offers campaign in a box June 9 at 9 AM: ISV to CSP private offers - experience walkthrough June 11 at 9 AM: Unlocking sales through the marketplace Access the full library of webinars, including live and on-demand options at aka.ms/MTMwebinars. 🔮 Marketplace Events Marketplace Office Hours June 12, 2025, 8:30 am PST: Customer office hours Q&A: what we learned at FinOpsX Get a recap of insights from the FinOpsX 2025 event on what we learned from practitioners on best practices to manage cloud, SaaS, and AI investments. Discover strategies we shared on how to unlock faster time-to-value by using the marketplace to source thousands of pre-vetted solutions that accelerate AI transformation while better managing technology spend. Invite your customers to register and view previous sessions office hours session on-demand here. Prepare for the 2025 Microsoft Partner of the Year Awards The Microsoft Partner of the Year Awards (POTYA) are driven by a self-nominating process and acknowledge outstanding successes and innovations by partners across our global ecosystem. We especially encourage nominations for the Marketplace Partner of the Year Award, which recognizes partners that have embraced the Microsoft marketplace as core to their GTM strategy. The nomination window for this year’s program is June 18 – July 18, 2025, but you can prepare now by reviewing the guidelines for all awards. Partners can contact potyasup@microsoft.com with any questions. 💬 Share Your Feedback! We truly appreciate your feedback and want to ensure these Partner Release Notes deliver the information you need to succeed in the marketplace. If you have any feedback or suggestions on how we can continue to improve the content to best support you, we’d love to hear from you in the comments below! Thank you!Join us at Microsoft's campus for the Ultimate Partner LIVE event!
The countdown is on - Ultimate Partner LIVE in Redmond, WA on May 1st – 2nd is fast approaching, and you won’t want to miss it! This is the event for connecting with Microsoft executives, partners, and industry experts driving ecosystem growth and shaping the future. Join us as we take over the iconic Microsoft Conference Center for two action-packed days. It’s your opportunity to engage directly with Microsoft leaders, learn from expert panel discussions, immerse yourself in hands-on workshops, and experience a targeted partnering experience. Microsoft’s ongoing support of Ultimate Partner, along with its sponsorship of the Ultimate Partner LIVE event, highlights the importance of ecosystem-led growth. A special thank you to all the Microsoft leaders below who plan to take the stage and those who coordinate behind the scenes to make this event a success. Over 30 industry-leading speakers and award-winning partners will grace the stage and share insights that will shape the future of cloud go-to-market strategies. The two-day agenda will cover topics such as: Prepare Your Microsoft Business for FY26 The Marketplace Ecosystem Opportunity The State of the Marketplace Ecosystem Microsoft’s AI & Software Vision Forging the New World of Data & AI Defining the Marketplace of the Future for SMBs The Power of Partnerships: Building AI Together Perspective of a Microsoft Marketplace POTY Award Winner Embracing Change and Pivoting for Success Acre of Diamonds: How to Leverage the Opportunity with Microsoft Unlocking the Opportunity Through Ecosystem Thinking The Partner Perspective for Ecosystem Thinking Future of Distribution Co-Selling Journey Celebrating Microsoft: 50 Years of Tectonic Shifts And more! Why This Event is Critical: We are standing at a pivotal moment: AI is advancing faster than most organizations can keep up with. Accelerate Microsoft FY25 Q4 priorities and understand FY26 opportunities. Microsoft Marketplace is poised for explosive growth. Go-to-market success now demands tighter alignment and precision from partners than ever before. Why You Can’t Afford to Miss This Event: Exclusive Access to Microsoft Decision-Makers The executives setting the agenda for FY26 will be in the room. You’ll gain clarity on FY26. Nicole Dezen, Chief Partner Officer & CVP Global Partner Solutions will kick us off, and you will hear from leaders across the Software, Services, Reseller, Marketplace, and Sales Organizations. Know exactly how to align your business, resources, and messaging to what Microsoft actually cares about this fiscal year. Interactive Workshops to Sharpen Your Skills How to co-sell smarter with Microsoft How to design GTM plays that convert How to win with commercial marketplace motions With Industry Experts like Reis Barrie, CEO of Carve Partners, John Jahnke, CEO of Tackle.io, Sam Gong, SVP Marketing at WorkSpan, Rebecca Jones, Chief Growth Officer of Bridge Partners, Erin Figer, Founder of Core Consulting, and leaders from The Partner Masters, Suger and more hosting immersive workshops, be prepared to learn and implement. Proven Frameworks for Delivering Results Vince Menzione will share his 7 Principles of Successful Partnerships—developed from working with top-performing partners across the ecosystem. Other experts will share frameworks for marketplace, co-selling, GTM, and more Networking Opportunities to Accelerate Your Business This will be a curated executive room where you'll connect with partner leaders, advisors, and Microsoft stakeholders in high-trust conversations that spark real opportunities. You’ll leave with a tighter, more strategic network—and future deals in motion. An Intentionally Designed Experience with Real-World Impact Every detail of this event—from the location in Redmond to the experience design—is built to support meaningful conversations, clarity, and action. What People Say: “What an incredible experience at the Ultimate Partner Live Executive Summit. Two days packed with relationship building, business growth, and learning – it felt like months of progress compressed into 2 days.” Steven Karachinsky, CEO at Ziro “Really loved the vibe and amazing conversations with the partners at the Ultimate event! I think you absolutely have the right formula to create impact for the entire ecosystem with such a gathering.” Sandy Gupta, VP, Ecosystems of Global Software Companies at Microsoft “The event was informative, insightful, and inspiring. Your ability to put into words the tectonic shift we are all experiencing is refreshing! Thanks for being the trailblazer by providing thoughtful content and curated partner experiences. We have all been craving this for so long.” Regina Manfredi, EVP, General Manager at Crayon Group US “Attending this event was like striking gold 🙂 As a startup founder focused on co-sell and partnership, the validation and insights I gained at this event were invaluable; the future of partnerships and alliances is clearly bright. Vince Menzione, you are truly a powerhouse, and I wish you continued success! Most importantly, thank you for streaming the entire event, was truly incredible.” Archana Vadya, Founder & CEO at PartneRite “A big shout out to Vince Menzione for bringing this scale event (Ultimate Partner LIVE in Dallas) to life! It was a mega effort, and the results were amazing. Just look at the abundance of LinkedIn posts! It was an absolute pleasure sharing the stage with so many incredible speakers and colleagues from Microsoft and several of our partners like WorkSpan, Carve Partners, BDO, EY, Archive360, Sage, PartnerTap.” Kevin Peesker, (former) President, SMC - Small, Medium, Corporate Business at Microsoft This will prove to be the most valuable two days for your business in the first half of 2025. Ultimate Partner LIVE is a premium, focused, two-day immersive experience that will equip you with the tools and insights to lead through change and drive measurable results in FY26. Register now and use code ULTIMATEVIP50 at checkout for an exclusive discount.What’s in store for software companies at Microsoft Build 2025
Microsoft Build is just two weeks away, and there are many opportunities for software development companies interested in learning more about Microsoft technology, partnership, and the marketplace! RSVP for the Software Company Happy Hour on May 19 Join the Azure Marketing and Marketplace teams for an evening of networking, entertainment, and celebration! This exclusive partner reception will take place at THE SHOP on May 19 at 7pm, near the heart of downtown Seattle. We’ll have the backdrop of a world-class car collection, food, and drinks, as well as immersive experiences including an adrenaline-pumping race car simulator and interactive tours. You do not need a Microsoft Build pass to attend. However, for those joining from Build, shuttle buses will be provided from the Seattle Convention Center. RSVP today for up to three colleagues. Check out Recommended Sessions for Software Companies If you’re attending Microsoft Build in Seattle, marketplace product experts will host a in-person theater session, “Accelerate AI app delivery from discovery through deployment with marketplace,” on Tuesday, May 20 at 4:40pm PT. This session will be relevant to both marketplace customers and partners. We’ll share how developers are achieving significantly faster time-to-value in developing and deploying AI-powered applications when buying through the marketplace. We’ve also put together a curated list of Build sessions relevant to software companies. Check out the recommendations here. Register for Microsoft Build Today! It’s not too late to attend for Microsoft Build. Whether you’re coming to Seattle or joining online, you can register today.The Marketplace Partner Digest | April 2025
Welcome to the monthly partner release notes for the Microsoft marketplace! The marketplace is central to how we help you reach more customers, simplify sales, and unlock growth. Dive into this month’s roundup of announcements and updates to stay informed about the latest marketplace developments. Don’t miss an update! Subscribe to the “Partner Digest” label to get notified whenever a new Marketplace Partner Digest hits the community blog. Check out this community post for how-to guidance on configuring your settings. 🚀 Noteworthy Highlights New private offer enhancements As part of our ongoing commitment to improving your Microsoft marketplace experience, we recently rolled out new updates to streamline the private offer purchase process. Here’s what’s changed: Clearer terminology: We’ve changed "recurring billing" to "auto-renew" across private offers, private plans, and public offers to better reflect this functionality. New settings: Auto-renew is now set to “off” by default for SaaS private offers and private plans, preventing unwanted renewals and reducing refunds and cancellations. Simpler interface: The auto-renew option now uses a toggle button to improve its on/off functionality. Customer notifications: Customers will now receive email notifications about their upcoming renewals or expirations, helping them stay informed and take action when needed. The value for you and your customers: These enhancements will further streamline the private offer purchase experience, reducing friction and giving customers more confidence when transacting through the marketplace. For you, this means more seamless marketplace sales and higher customer satisfaction. Resources: For more details, explore the technical documentation to learn about these private offer improvements. 🌟 ️Partner Resources Discover exclusive resources designed to help you maximize your success in the marketplace! Explore our latest resources, blogs, and much more below: Partner blog series: Capturing the marketplace opportunity by selling path Check out our ongoing four-part blog series on how you can make the most of the Microsoft marketplace across different selling motions. Part one: Learn how adopting the marketplace as a core go-to-market strategy can help you close deals faster and increase deal sizes. Part two: Discover the power of always-on selling with digital self-service to help you grow your pipeline. Part three: Published this month, get tips and insights to maximize success when selling with channel partners through multiparty private offers. If you're looking to optimize your marketplace strategy, these blogs are a great place to start. Catch up on parts one to three now and stay tuned for the final blog in May, which will cover how to drive successful joint sales opportunities when co-selling with Microsoft. Co-sell Coaching Series Hosted in the Marketplace Community, Co-sell Coaching is where your peer Microsoft partners will walk you through their best practices on how to effectively co-sell through the Microsoft marketplace. These sessions also include live Q&A with Microsoft subject-matter experts. Episode 2: Abnormal AI, On Wednesday, April 23 Brett Ferancy, Global Alliance Leader at Abnormal AI will share: The value of co-selling with Microsoft Proven best practices for effective co-sell execution Scaling through the marketplace and multiparty private offers (MPOs) Episode 3: Silverfort, On Wednesday, May 14 Jonathan Nativ, Senior Director of Strategic Alliances at Silverfort will talk about how Silverfort: Went from $0 to over $10M in marketplace billed sales (MBS) in two years Used the Microsoft marketplace to help close deals faster and with minimal friction Closed a recent marketplace deal with a large UK oil and gas company Take action: Register for Episode 2 | Register for Episode 3. You can also view all past and future sessions here. Check out the updated marketplace playbook on Microsoft Learn Access a new comprehensive guide with best practices and step-by-step instructions to streamline your marketplace onboarding and enhance your selling experience. Check out the playbook here. Mastering the Marketplace webinars Whether you’re new to the marketplace or focused on growing sales, our Mastering the Marketplace webinars cover a broad range of business and technical session topics to help accelerate your marketplace success. Visit aka.ms/MTMwebinars to find upcoming webinars, register, and mark your calendars. 🔮 Marketplace Events Marketplace Office Hours April 24, 2025, 8:30 am PST: Channel partner office hours Q&A During this channel partner office hours session, the team will provide updates on the marketplace roadmap, including upcoming features like flexible billing to support enterprise deals. We will also discuss strategies for closing end of year deals. Join to learn: Insights on the roadmap with a deep dive on enhancements to flexible billing How to close the year by getting your deals to land in May What you can expect in FY26 with Marketplace Rewards and new marketplace features Please note, this office hours will prioritize channel partner questions, please submit questions in advance when registering. Pre-submitted questions will be discussed during the Q&A portion at the end of the event. Register here! April 30, 2025, 8:30 am PST: Customer office hours Q&A with a preview into new marketplace functionality In our next customer office hours, the team will walk through new marketplace functionality that helps further streamline financial operations to help your organization be more efficient. Customers will get a deep dive into our private offer with new enhancements in flexible billing and more that will help safeguard the customer’s organization from shadow IT while fuelling innovation. Invite your customers to register and join us for a preview into new marketplace functionality and view previous sessions office hours session on-demand here. Marketplace at Catalyst 2025 The Microsoft marketplace team will be at the Catalyst conference, hosted by Partnership Leaders in Seattle from May 13–15, 2025. Microsoft Chief Partner Office Nicole Dezen will deliver the keynote, and Jason Rook, Sr. Director of Marketplace Product Marketing, will host a mainstage session on "Activating the channel and co-sell opportunity through the Microsoft marketplace," which will dive deep into partner-to-partner selling opportunities and how to co-sell with the Microsoft field. Plus, receive guidance on how to boost marketplace success with benefits and incentives. Take action: Register for Catalyst! Microsoft Build 2025 Mark your calendars! Microsoft Build returns to Seattle and online from May 19 – 22, 2025. Register now to receive the most up-to-date information about the event. Opportunity for 1:1 meetings the week of Microsoft Build 2025 During the week of Microsoft Build (May 19-22), executives from software development companies can request meetings with Microsoft leaders from Azure Marketing, Engineering, and Marketplace. This is a unique chance to engage directly with key decision-makers at Microsoft, as we work together to build the future. Whether you’re driving innovation, scaling your business, or exploring strategic partnerships, these conversations can help unlock new possibilities. Complete this form by Apr. 30 to submit your request. The Microsoft team will reach out to confirm availability and the next steps. Please note: These meetings will take place offsite and are not part of the official Microsoft Build agenda, so event passes are not required or provided. Also, due to high interest and limited availability, submitting a request does not guarantee a meeting slot. Take action: Register to attend for Build and complete the form by April 30 th to submit a request for a 1:1 executive meeting (if you plan on attending in person). 💬 Share Your Feedback! We truly appreciate your feedback and want to ensure these Partner Release Notes deliver the information you need to succeed in the marketplace. If you have any feedback or suggestions on how we can continue to improve the content to best support you, we’d love to hear from you in the comments below! Thank you!Unlocking your Microsoft commercial marketplace potential with TD SYNNEX
In today's rapidly evolving digital landscape, software development companies are constantly seeking ways to maximize their market reach and profitability. The upcoming TD SYNNEX webinar will highlight key strategies and insights for achieving these goals through the Microsoft commercial marketplace. TD SYNNEX, a global distributor, is Microsoft’s largest Indirect Solutions Provider serving and enabling over 30,000 reseller customers every day around the world. Let's dive into the essential takeaways from the webinar and explore how TD SYNNEX can help you unlock your marketplace potential and capture the SMB/SMC opportunity. What you’ll learn The webinar, led by myself (Charlie Barnett), Tracy Holtz, and Bri Berry, will focus on the importance of partner and vendor engagement through digital marketplaces. With predictions indicating a 40% growth 1 in partner and vendor engagement by 2025, and more than 50% of hyperscaler marketplace sales 2 expected to be via channel partners by 2027, the need for software development companies to adopt marketplace strategies is more critical than ever. Unlocking profitability & SMB scaling One of the key areas to be discussed is the operational flow and private offer models that can drive profitability and SMB scaling. TD SYNNEX's StreamOne® platform plays a pivotal role in this process by simplifying vendor onboarding, providing better data insights, and driving discovery. The platform's unique integration stack with marketplaces allows software development companies to expand their market reach effortlessly. Fireside chat: Navigating the Microsoft commercial marketplace During the fireside chat portion of the webinar, the experts will address several challenges faced by software development companies in their expansion efforts. These include keeping up with the rapid pace of change and innovation in DX technologies, balancing the demand and supply of these technologies, and adapting to changing customer expectations. TD SYNNEX helps mitigate these challenges by offering comprehensive support and strategic guidance. To summarize, TD SYNNEX provides software development companies: Simple onboarding, access to new cloud partners with no integration effort Optimized GTM investments with our strategic Microsoft relationship Faster time to market, scalable model for SMB/SMC targeting Managed partner authorizations if required TD SYNNEX's role in the hyperscaler marketplace conversation TD SYNNEX's vision as the marketplace of marketplaces is to consolidate and streamline routes to market for software development companies. By simplifying access to solutions across the entire IT ecosystem, TD SYNNEX enables partners to keep up with the rapid pace of change and innovation in DX technologies. Why this matters Co-selling with Microsoft can be a transformational growth lever for software development companies, yet it's true potential is often misunderstood. The insights and strategies shared during the TD SYNNEX webinar will provide a roadmap for achieving scalable growth and maximizing market reach. By partnering with TD SYNNEX and leveraging the StreamOne® platform, software development companies can unlock their Microsoft commercial marketplace potential and drive success in the digital age. Join us on May 20, 2025 at 8:00 AM PDT for a fireside chat to learn more. Register here Read more about how TD SYNNEX supports software development companies here: Accelerating ISV Growth: Diversifying Your Market to Amplify Your Opportunity Contact Marketplacesales@tdsynnex.com with questions. 1: Source: IDC FutureScape: Worldwide Digital Business Strategies 2024 Predictions, Doc #US50120323. October 2023 2: Source: Canalys Special Report: Now and next for hyperscaler marketplaces. August 2024
