FY26 Is the Year to Lead with Capability
FY26 is here — and Microsoft is investing more than ever in partner-led growth. From expanded co-sell motions to marketplace acceleration and capability development, the message is clear: partners who demonstrate value through accreditation and specialization are leading the way.
According to Microsoft’s FY26 Partner Strategy Update (July 2025), accredited partners are seeing 3x higher engagement in co-sell motions and 2x faster time-to-market in the commercial marketplace. These metrics reflect a growing emphasis on partner capability, specialization, and alignment with Microsoft’s GTM priorities.
That’s why ISSI’s workshop at Ultimate Partner LIVE: Reston is a must-attend for partners looking to align with Microsoft’s FY26 strategy and drive measurable business impact.
Making Accreditation Work for Partners and Vendors
ISSI has spent years helping IT service organizations and hyperscalers build smarter, more effective partner channels. Their consulting and auditing services focus on transforming partner programs — not just for compliance, but for impact.
Their workshop, Driving Channel & Customer Value with Partner Accreditation, will explore:
- How accreditation programs are designed and optimized
- Case studies from both a hyperscaler and a partner organization
- How partners can assess the relevance of accreditation to their business
- Ways to improve technical and business capabilities through structured programs
ISSI’s recent article “The Ways That Partners Can Make Money” outlines five core ways partners generate revenue:
- Resale
- Managed Services
- IP Monetization
- Marketplace Success
- Co-Sell Engagement
Accreditation amplifies each of these models. It builds trust, proves capability, and unlocks deeper engagement with vendors like Microsoft.
Why Attend UP LIVE: Reston
ISSI’s workshop is just one part of a much larger conversation happening at UP LIVE: Reston. With over 42 speakers — including leaders from Microsoft, AWS, Elastic, Carahsoft, and more — the event brings together
- the most accomplished voices in partnering: Jay McBain Canalys (part of Omdia)), Erwin Visser (Microsoft), Pat Primavera (Microsoft), and Darryl E. Peek II (Elastic)
- the innovators building the future of co-sell and marketplace success — Rebecca Jones (Bridge Partners) Reis Barrie (Carve Partners), Erin Figer (CORE Consulting LLC), and Sam Gong (WorkSpan)
- the leaders transforming GTM and channel execution — Craig Abod (Carahsoft), Shane Wilson (Cohesity), Scott Sacket (AvePoint), Tarek Shamounki (ServiceNow), Erika Irby (Veeam Software)
Expect:
- Real conversations about what’s working now in co-sell, marketplace, and GTM execution
- Actionable insights from strategists, innovators, and channel leaders
- A community of peers who are shaping the future of partner success
Whether you're a partner looking to refine your strategy or a vendor seeking stronger channel performance, UP LIVE is the place to connect, learn, and lead.
The Takeaway
Accreditation isn’t just a badge — it’s a business accelerator. ISSI’s work shows how structured partner programs can unlock new revenue streams, improve delivery quality, and align with Microsoft’s evolving priorities.
If you’re serious about driving channel and customer value in FY26, don’t miss ISSI’s workshop — and don’t miss UP LIVE: Reston.
ISSI manages client-specific programs that enable industry leaders to quantify, asses, and improve the quality of services available to partner organizations migrating or managing customer workloads. Visit www.issi-inc.com or contact them at asales@issi-inc.com to learn more.
⭐ SPECIAL OFFER
As a valued Microsoft partner, Ultimate Partner is offering a 15% discount on general passes to experience UP LIVE.
👉 Register HERE USE CODE: ULTIMATEVIP15 at checkout
If you are unable to attend, join us via the live stream: Ultimate Partner LIVE: Reston
