Event details

Get step-by-step guidance and go-to-market resources to help you recruit and activate partners for channel-led sales through Microsoft Marketplace. With the expansion of channel-led sales capabilities, software companies can engage partners to reach new customers through Microsoft Marketplace. Through resale enabled offers and multiparty private offers, software companies can empower partners to sell on their behalf to drive scale, reach new markets, and unlock new co-sell opportunities. In markets where both resale enabled offers and multiparty private partners are available, software companies can also scale through distributors, who can activate their broader channel networks.

If you're looking for a practical playbook, partner recruitment guidance, and new marketing materials to empower partners to sell on your behalf, don't miss this edition of Microsoft Marketplace partner office hours! We'll also be sharing best practices and lessons learned from successful software companies and answering your questions live.

Who should attend?

  • Alliance, channel, sales, and operations roles at software companies
  • This office hour is structured for software companies—channel partners are welcome to attend to network with software companies

Q&A will be available for attendees who join live.

How do I participate?

Registration is not required. Add this event to your calendar and select Attend to receive reminders. Post your questions in advance, or any time during the live broadcast. 

Resources


Microsoft Marketplace office hours for partners are typically held the third Wednesday of every month, 8:30 am PT unless otherwise noted

Pearl-Angeles
Updated Jun 10, 2026
marketplace
partner office hours

9 Comments

  • Pearl-Angeles's avatar
    Pearl-Angeles
    Icon for Community Manager rankCommunity Manager
    Aug 25, 2026

    We appreciate your participation in this Microsoft Marketplace office hours for partner! Below is a recap of the questions asked by audience members and answered by panelists during the live Q&A: 

    Question – Is there a resource from Microsoft to help identify new potential channel partners that are active on Marketplace? – answered at 32:05.

    Question – This is great content for enabled our channel partners. How do I enable my internal team? – answered at 33:30.

    Question – What makes a deal attractive to Microsoft sellers? – answered at 34:15.

    Question – What are your best practices for jointly marketing with partners? – answered at 35:05.

     

  • sienalax1964's avatar
    sienalax1964
    Occasional Reader
    Jun 17, 2026

    Can you walk through an Agency Fee application example for both the MPO and REO transactions, who absorbs the fee's across these scenario's?

  • MattiasNapster's avatar
    MattiasNapster
    Copper Contributor
    Jun 17, 2026

    Is there a resource from Microsoft to help identify new potential channel partners that are active on the Marketplace?

  • Heather_Poulsen's avatar
    Heather_Poulsen
    Icon for Community Manager rankCommunity Manager
    Jun 17, 2026

    Welcome to Microsoft Marketplace office hours for June. Today's guests are here to walk you through the Marketplace playbook for channel-led sales. Have questions? Post them here in the comments.