Get step-by-step guidance and go-to-market resources to help you recruit and activate partners for channel-led sales through Microsoft Marketplace. With the expansion of channel-led sales capabilities, software companies can engage partners to reach new customers through Microsoft Marketplace. Through resale enabled offers and multiparty private offers, software companies can empower partners to sell on their behalf to drive scale, reach new markets, and unlock new co-sell opportunities. In markets where both resale enabled offers and multiparty private partners are available, software companies can also scale through distributors, who can activate their broader channel networks.

If you're looking for a practical playbook, partner recruitment guidance, and new marketing materials to empower partners to sell on your behalf, don't miss this edition of Microsoft Marketplace partner office hours! We'll also be sharing best practices and lessons learned from successful software companies and answering your questions live.

Who should attend?

• Alliance, channel, sales, and operations roles at software companies
• This office hour is structured for software companies—channel partners are welcome to attend to network with software companies

Q&A will be available for attendees who join live.

How do I participate?

Registration is not required. Add this event to your calendar and select Attend to receive reminders. Post your questions in advance, or any time during the live broadcast. 

Resources

• Channel-led Campaign in a box
• Multiparty private offers
• Resale enabled offers

Microsoft Marketplace office hours for partners are typically held the third Wednesday of every month, 8:30 am PT unless otherwise noted