Microsoft Ignite- Meaningful Announcements That Create Real Movement

Now that we are officially in 2026, I want to reflect back on Microsoft Ignite as it was more energized than ever. 

There is real momentum right now across Microsoft Marketplace, and the most meaningful shift I am seeing is around REO( Reseller Enabled Offer )capability. This is opening the door for partners to take Marketplace offers and bring them directly into new regions, new customer segments, and new routes to market without adding operational friction for either side. A true channel selling motion!

For ISVs, REO means you can authorize trusted partners to resell your Marketplace offer in the way that works best for the customer. You no longer need to manage every deal yourself. For partners, it means instant access to in demand AI and security solutions that customers are already asking for. It removes barriers, it speeds up the process, and it connects the ecosystem in a much more natural way.

If anyone in the community is exploring REO, private offers, multiparty models, or Marketplace strategy in general, it would be great to hear from you or reach out and would love to discuss. 

Looking forward to connecting with everyone in the new year. justinroyal​