Auto Activation for SaaS Private Offers is a Game Changer!

Shout out to Microsoft Marketplace for launching AUTO ACTIVATION for SaaS private offers.

This has simplified our sales operations for Microsoft Marketplace private offers, as well as dramatically improved our seller and customer experience with by eliminating the #1 reason we've historically seen block customers from completing Marketplace SaaS private offer procurement. 

Auto activation for private offers allows customers to skip the step of going to our SaaS landing page and activate Marketplace SaaS billing by having to SSO with their AAD. The problem with this step is that most of our customers are in regulated industries, and their AAD admins do not allow SSO on SaaS landing pages without enabling profile sharing, which requires a Global Admin to enable. 

We've encountered far too many times where our customer is scrambling to find their Global Admin so that they can complete the final steps to finish the steps to activate Marketplace SaaS billing. This also puts our sellers in the awkward position of having to help customers diagnose and troubleshoot the situation, which as a rule they are not equipped to, or find a Microsoft resource to help. 

Now, with this new feature the whole SSO to our SaaS landing page and associated problems are eliminated. Ever since we started using it our customers' procurement experience has been faster and smoother. I'm looking forward to more improvements to the Marketplace experience!

Here is the feature: https://learn.microsoft.com/en-us/partner-center/marketplace-offers/create-new-saas-offer-plans#configure-auto-activation