Partner perspective: How Breakthru uses App Advisor and AI-listing optimization to drive growth
Optimizing a Marketplace listing isn’t just a marketing exercise—it directly impacts discoverability, demand, and revenue. But knowing what to change (and when) can be challenging for software development companies. In this partner‑written blog post, Marketplace software development company Breakthru shares firsthand experience using AI‑powered listing recommendations in App Advisor to move from guesswork to confident, data‑driven optimization—without risking listing performance. Dan Langille also reflects on how App Advisor became a core part of their business, what’s working in practice, and how AI is changing how teams iterate on their Marketplace presence. 👉 Read the partner story here: Improve Marketplace outcomes with AI‑powered listing recommendations in App Advisor Discussion prompts for the community: Would AI‑driven recommendations change how often you iterate on your listing? Have you used App Advisor for selling and growing app and AI agent sales? Curious to hear how other Marketplace partners are approaching listing optimization today!
How to turn co-sell readiness into consistent Microsoft Marketplace revenue growth
Achieving co-sell readiness is a critical milestone, but many software development companies struggle to translate that status into consistent pipeline and meaningful Microsoft seller engagement. Join Microsoft partner and special guest Trunal Bhanse, CEO and co-founder at Clazar, as he shares practical insights on how to move beyond readiness to build active, revenue-generating partnerships with Microsoft sellers. Drawing on real-world experience from marketplace partners, the session will explore the operational strategies, processes, and habits that drive stronger collaboration with the Microsoft field, faster deal velocity, and increased opportunity creation. Attendees will also learn how to create seller-focused collateral, improve referral response times, and work more effectively with Partner Development Managers. Whether you are refining your co-sell motion or looking to unlock more value from Microsoft Marketplace, this session provides actionable guidance to help you operationalize your strategy and drive repeatable growth. Register for the online webinar on May 7th | 8:30 AM PDT: Turning co-sell readiness into real Microsoft Marketplace revenue You can also learn more tips and best practices for by reading From co-sell ready to co-sell active: How to drive Microsoft seller engagement | Microsoft Community Hub
