Are In-App Seat Purchases Allowed in a Transactable Azure Marketplace VM Offer?

Hi everyone,

We're planning to publish a transactable Azure Marketplace VM offer with the following licensing model:

• Usage-based pricing: Customers pay Microsoft for VM usage, including our software IP.
• Internal licensing: Our application manages user seats independently.
• In-app purchases: Customers can purchase additional seats directly through our application using our own payment system.

We're not combining BYOL and usage-based Marketplace plans. The offer itself would only use usage-based pricing.

Microsoft Support confirmed that our VM offer would be transactable and potentially MACC eligible, but couldn't confirm whether external in-app payments are permitted. They referred us to Technical Presales and Deployment, which we cannot access without eligible partner benefits.

Does Microsoft allow this licensing model? Would it affect Marketplace certification or MACC eligibility?

Any official documentation or experience with a similar implementation would be appreciated.

Thanks!