Auto Activation for SaaS Private Offers is a Game Changer!
Shout out to Microsoft Marketplace for launching AUTO ACTIVATION for SaaS private offers. This has simplified our sales operations for Microsoft Marketplace private offers, as well as dramatically improved our seller and customer experience with by eliminating the #1 reason we've historically seen block customers from completing Marketplace SaaS private offer procurement. Auto activation for private offers allows customers to skip the step of going to our SaaS landing page and activate Marketplace SaaS billing by having to SSO with their AAD. The problem with this step is that most of our customers are in regulated industries, and their AAD admins do not allow SSO on SaaS landing pages without enabling profile sharing, which requires a Global Admin to enable. We've encountered far too many times where our customer is scrambling to find their Global Admin so that they can complete the final steps to finish the steps to activate Marketplace SaaS billing. This also puts our sellers in the awkward position of having to help customers diagnose and troubleshoot the situation, which as a rule they are not equipped to, or find a Microsoft resource to help. Now, with this new feature the whole SSO to our SaaS landing page and associated problems are eliminated. Ever since we started using it our customers' procurement experience has been faster and smoother. I'm looking forward to more improvements to the Marketplace experience! Here is the feature: https://learn.microsoft.com/en-us/partner-center/marketplace-offers/create-new-saas-offer-plans#configure-auto-activationCould Marketplace Become an AI Discovery Agent?
Today, customers still find apps in Marketplace by searching keywords or browsing categories. In a large catalog like the Marketplace, that often feels like guesswork. Publishers describe similar solutions differently, and customers rarely know the exact keywords to use. Many customers end up scrolling through listings, getting tired, and leaving. When that happens, we as publishers never get the chance to connect with them. What if Marketplace used AI to change that? Instead of searching, customers could simply describe what they need: “I need a time-tracking app that works natively in Microsoft 365 and Microsoft Teams, has light project management, follows our security policies, and keeps all company data inside our tenant in line with General Data Protection Regulation (GDPR).” An AI agent could instantly suggest the best matching apps and guide the customer directly to Get it now. And maybe the next step is even bigger: What if Marketplace became an agent or coworker for Microsoft Copilot, helping users discover and install the right apps simply by asking? Curious what others think—could this be the future of Marketplace discovery?Scaling healthcare AI with Microsoft Dragon Copilot and Microsoft Marketplace
At HIMSS 2026, Microsoft introduced major advancements in Microsoft Dragon Copilot, reinforcing its role as a unified AI clinical assistant designed to help healthcare organizations unify data, simplify workflows, and scale care. The latest updates bring together clinical intelligence, work context, and partner innovation—embedding AI directly into everyday clinical workflows and extending value through partner-built AI apps and agents available in Microsoft Marketplace. For healthcare organizations and partners alike, Dragon Copilot represents a powerful example of how AI can reduce administrative burden, support care teams across roles, and enable secure, scalable innovation. Read the full announcement to see how Microsoft Dragon Copilot is meeting the moment—embedding trusted AI into everyday clinical workflows and expanding innovation through Microsoft Marketplace: Unify. Simplify. Scale: Microsoft Dragon Copilot meets the moment at HIMSS 2026AI innovation takes center stage at Microsoft Ignite
Artificial intelligence is transforming how software companies build, scale, and deliver solutions. At Microsoft Ignite, we announced new tools and programs to help developers accelerate innovation responsibly, from AI-powered workflows and unified tools in Microsoft Foundry to Cohere’s language models on Azure. Plus, the global launch of Microsoft Marketplace brings the industry’s largest catalog of AI apps and agents, enabling partners to reach new customers and unlock growth. Explore the latest announcements and learn how to ship faster, scale confidently, and turn AI innovation into business impact. Read the full article
New To The Community
Hello ISV Success Community, As a new member to the community, I decided to start with an introduction. I’m Aubin Bakana, Founder and CTIO (Chief Technology & Innovation Officer) of Baobab Logix LTD, now based in Leeds, UK. I lead technology and innovation, driving solutions that are secure, ethical, and intelligent. At Baobab Logix, we’re building future-ready platforms that empower businesses to thrive. One of our flagship innovations is KeepComm Intel, a next-generation contact center solution that combines AI-driven automation with human-in-the-loop architecture for speed, accuracy, and trust. As a Microsoft Azure Solutions Architect Expert, Harvard CS50 certified, and full-stack developer, I bring deep technical expertise and a vision for sustainable innovation. I’m here to connect, collaborate, and share insights with fellow innovators who believe in shaping technology for good. Looking forward to engaging with this amazing community and exploring opportunities to build impactful solutions together! thank you.Announcing the new and reimagined Microsoft Marketplace
Today, Microsoft launched the reimagined Microsoft Marketplace—your trusted destination for cloud solutions, AI apps, and agents. By unifying AppSource and Azure Marketplace, the new experience accelerates business transformation for customers and unlocks fresh growth opportunities for partners. The Microsoft Marketplace is now a single place to discover, try, buy, and deploy cloud-based innovations. Learn how these updates can help you expand your reach, differentiate your solutions, and deliver trusted outcomes by reading this blog.Modifying Plan Minimum Number of Users for Private Offers
Hi, I’m curious to know if there are any plans to allow ISVs to modify the Minimum Users/Seats when creating a private offer, even if that value differs from the limits defined in the corresponding public plan. At present, it appears private offers must stay within the min/max seat range configured in the public plan. However, there are strategic opportunities where we may need to override the minimum user count (e.g., to accommodate a smaller pilot or proof of concept for a large customer). Thanks, TimLooking for ISVs with managed app experience
Hi dear ISVs! Together with an ISV in the Netherlands we are planning a commercial marketplace managed app deployment. We are looking for ISVs out there who are willing to share their experiences with us. In particular we would like to learn how you are taking care of lifecycle management of your stateful deployments. How to provide a new version of your software without losing the customer's data.
