What’s the best way to differentiate a SaaS offer from a Teams offer in Microsoft Marketplace?
Hey community! Our app is transactable, and we currently have two offers live in Marketplace: Saas and MS Teams offers. However, some of our customers find it confusing and aren’t sure which one they should choose. We also always prefer them chosing Saas so we can track everything via Partner center. What’s the recommended way to structure or differentiate the two offers so the choice is clear for customers? For example, should we use different naming, descriptions, or positioning for each offer? Would really appreciate any best practices or examples from others who have faced it!How do you actually unlock growth from Microsoft Teams Marketplace?
Hey folks 👋 Looking for some real-world advice from people who’ve been through this. Context: We’ve been listed as a Microsoft Teams app for several years now. The app is stable, actively used, and well-maintained - but for a long time, Teams Marketplace wasn’t a meaningful acquisition channel for us. Things changed a bit last year. We started seeing organic growth without running any dedicated campaigns, plus more mid-market and enterprise teams installing the app, running trials, and even using it in production. That was encouraging - but it also raised a bigger question. How do you actually systematize this and get real, repeatable benefits from the Teams Marketplace? I know there are Microsoft Partner programs, co-sell motions, marketplace benefits, etc. - but honestly, it’s been very hard to figure out: - where exactly to start - what applies to ISVs building Teams apps - how to apply correctly - and what actually moves the needle vs. what’s just “nice to have” On top of that, it’s unclear how (or if) you can interact directly with the Teams/Marketplace team. From our perspective, this should be a win-win: we invest heavily into the platform, build for Teams users, and want to make that experience better. Questions to the community: If you’re a Teams app developer: what actually worked for you in terms of marketplace growth? Which Partner programs or motions are worth the effort, and which can be safely ignored early on? Is there a realistic way to engage with the Teams Marketplace team (feedback loops, programs, office hours, etc.)? How do you go from “organic installs happen” to a structured channel? Would really appreciate any practical advice, lessons learned, or even “what not to do” stories 🙏 Thanks in advance!🤔Finding alignment with Channel partners as an ISV?
Hi all! We're new to the MS ecosystem. Spent the last 15 years developing products for the Salesforce ecosystem, which is very direct sales heavy. We've launched our app https://marketplace.microsoft.com/en-us/product/Office365/WA200008222 which is a native and robust integration between Salesforce and Microsoft Teams. We listed just this year in March 2025. We're attending Microsoft Ignite for the first time, and it's clear we need to have a channel partner strategy. Microsoft claims there are over 500k partners - my question to the group (especially ISV partners): how do you find channel partners effectively that align to your product and strategy? Where do we even start? We obviously have an affinity towards partners that serve Saleforce and MS Teams customers. Thanks in advance!!Time tracking woven into Microsoft 365, simple, secure, and proven
From Web to Teams, Outlook, and now M365 Copilot, Klynke time tracking is fully woven into the Microsoft 365 fabric. For partners, this isn’t just another feature. It’s a value-added service you can recommend, bundle, or build into your existing offerings. The payoff: clients stay inside the tools they already know and trust, while you strengthen your Microsoft 365 practice with a solution that’s proven, secure, and seamless. With a tried and tested approach, partners can confidently deliver integrated experiences that feel natural to end users. No extra training. No steep adoption curve. Microsoft even spotlighted this in the Tech Community interview Building Secure SaaS on Microsoft Cloud Let’s explore how integrated solutions like time tracking can open new doors for collaboration. If you’re building on Microsoft 365, we’d love to connect and share ways to create more value together.
New To The Community
Hello ISV Success Community, As a new member to the community, I decided to start with an introduction. I’m Aubin Bakana, Founder and CTIO (Chief Technology & Innovation Officer) of Baobab Logix LTD, now based in Leeds, UK. I lead technology and innovation, driving solutions that are secure, ethical, and intelligent. At Baobab Logix, we’re building future-ready platforms that empower businesses to thrive. One of our flagship innovations is KeepComm Intel, a next-generation contact center solution that combines AI-driven automation with human-in-the-loop architecture for speed, accuracy, and trust. As a Microsoft Azure Solutions Architect Expert, Harvard CS50 certified, and full-stack developer, I bring deep technical expertise and a vision for sustainable innovation. I’m here to connect, collaborate, and share insights with fellow innovators who believe in shaping technology for good. Looking forward to engaging with this amazing community and exploring opportunities to build impactful solutions together! thank you.Do you need admin privilege to purchase on AppSource?
Hi Community, We are an ISV and publish Apps on AppSource. I’ve always assumed that anyone with a valid email and credit card could purchase a product through AppSource. The requirements on this Microsoft page seem to support that: https://learn.microsoft.com/en-us/marketplace/purchase-software-appsource However, I recently discovered that only Microsoft 365 admins can access order details in the Admin Center. For example, clicking on your badge in AppSource, View all orders in Admin Center, redirects you to this link: https://admin.microsoft.com/Adminportal/Home#/subscriptions/apps But if your account isn’t an admin, you’ll see this message: Switch to an account that has permission Your account (xxxxxx) doesn’t have permission to view or manage this page in the Microsoft 365 admin center. This is confusing. If any user can initiate a purchase, why can’t they view or manage their orders? And if only admins are meant to complete or manage purchases, why is the checkout process open to all users? Would appreciate any clarification or official guidance on this. Thanks!How we increased trials 200% with Marketplace Rewards
Hi All, Kitameraki Limited's TeamsWork brand provides intuitive and collaborative apps for Microsoft Teams that cater to the needs of small and medium-sized businesses and has successfully launched https://appsource.microsoft.com/en-us/product/office/WA200003945?tab=Overview and https://appsource.microsoft.com/en-us/product/office/WA200004511?tab=Overview apps, and just recently https://appsource.microsoft.com/en-us/product/office/WA200007702?tab=OverviewApp on the Microsoft Marketplaces. As a Microsoft partner for nearly four years, TeamsWork recognized the importance of maximizing visibility and reach within the Microsoft ecosystem. Our team has been able to leverage many of the benefits available through Marketplace Rewards to help drive significant growth and quantifiable results, thanks to expert guidance and the broad range of resources available to better market apps on Microsoft marketplaces. Just a few of these benefits included: The listing optimization allowed us to receive expert recommendations from Microsoft about how to optimize our marketplace offer pages. Azure sponsorship credits cut down on our costs of marketplace solutions. Press release support featuring a quote from a Microsoft executive helped amplify the announcement of our marketplace availability Our customer success story demonstrated how one of our customers increased administrative efficiency by 20 percent using our marketplace solution. featured category placement on the Azure Marketplace, which spotlighted TeamsWork and drove more users to view offer pages. Marketplace Rewards has helped drive a 200% increase in new trials for our marketplace offerings! Read the full story here: https://partner.microsoft.com/en-us/case-studies/kitameraki-rewards What success has your organization seen with Marketplace Rewards?Teams App - Copilot vs Azure Open AI
Morning, For our gauge.it Teams app we have implemented AI to allow the feedback generated by employees to be summarised into suggestions for the manager. When we look at the Team's store I would like it to appear in the AI-powered apps - what is the best process for doing this if we are using Azure Open AI, do we need to add anything to the manifest when pushing the update? Thanks Alasdair
