Partner Case Study | BrightWork
Intuitive and structured approach to project management For over three decades, Microsoft independent software vendor (ISV) BrightWork has partnered with more than 40,000 organizations worldwide to streamline project processes and increase collaboration. Driven by a vision to improve and optimize project management, BrightWork launched its first solution for Microsoft SharePoint in 2001 and has delivered an updated version every year since. In 2021, BrightWork introduced BrightWork 365, its project and portfolio management solution built on Microsoft Power Platform for Microsoft 365. Available in Microsoft AppSource, BrightWork 365 is a flexible, comprehensive project portfolio management solution that brings the best of the Microsoft 365 ecosystem together in a single collaboration hub for project teams while providing immediate visibility and insights to senior executives. “We deliver, deploy, and support a complete project portfolio management solution on Microsoft 365 and Microsoft Power Platform,” said Éamonn McGuinness, CEO and Founder at BrightWork. “We work closely with our customers using our unique ‘Start-Evolve’ approach to provide expertise, guidance, and training at every step of their project management journey.” Continue reading here Explore all case studies or submit your own Subscribe to case studies tag to follow all new case study posts. Join the conversation in our Marketplace community discussion board, Marketplace Blog and see upcoming events in the Marketplace events calendar! Don't forget to follow this blog to receive email notifications for all announcements!Partner Case Study | Stibo Systems
Stibo Systems aims to deliver better data, better business, and a better world. Headquartered in Aarhus, Denmark, with offices around the globe, Stibo Systems is passionate about designing and delivering data management products that empower better decisions for spectacular customer results and sustainable growth. Its mission is to help customers optimize business, environmental, and social performance by offering versatile master data management solutions. Stibo operates in the retail, distribution, manufacturing, consumer packaged goods, and financial services industries, serving customers including Schneider Electric, adidas, Sony, Fujitsu, Mitchells & Butlers, and Rituals. The company proudly joined the Microsoft AI Cloud Partner Program in May 2003 and achieved the prestigious Independent Software Vendor Partner Award from Microsoft Denmark in May 2024, highlighting its outstanding contributions across the Microsoft ecosystem. Continue reading here Explore all case studies or submit your own Subscribe to case studies tag to follow all new case study posts. Be sure to follow our Marketplace community and the Marketplace blog for new announcements. Follow the Marketplace calendar for all upcoming events!Capturing the marketplace opportunity, part four: Co-sell with Microsoft to accelerate your growth
Welcome to the final blog in our four-part series on maximizing the marketplace partner opportunity. If you haven't yet, check out parts one, two, and three. This blog focuses on strategic co-selling with Microsoft field sellers to accelerate enterprise-grade deals through the Microsoft marketplace. As the worlds of Software as a Service (SaaS), cloud go-to-market (GTM), and AI converge, software companies have a unique opportunity to capture billions in projected cloud and SaaS spending through B2B marketplaces. 1 The marketplace has become a clear center of gravity for how enterprises manage their cloud portfolios, with many organizations having cloud budget set aside for B2B transactions as they look to adopt new technologies while reducing sprawl and reassessing their SaaS spending. For software companies, the Microsoft marketplace is how we democratize IT and cloud GTM. It’s also how you go to market and co-sell alongside our global sales force of 35,000 sellers, enabling you to accelerate growth by accessing our broad customer base, including over one billion global customers and 95% of the Fortune 500 that use the Microsoft Cloud. Co-selling with Microsoft through the marketplace can remove the guesswork of identifying customers with pre-committed Microsoft Azure Consumption Commitments (MACCs), turning customers’ committed budgets into larger deals that close faster. Continue reading herePartner Case Study | Biztech grows revenue by 150% with Microsoft Marketplace Rewards
Biztech IT Consultancy Pvt. Ltd. builds solutions on Microsoft Dynamics 365 and Azure to bring positive transformation to healthcare, not-for-profit, manufacturing, education, and retail companies of all sizes across 21 countries. Biztech transforms companies with CRM and ERP A Microsoft partner for over eight years, Biztech develops customer relationship management (CRM) and enterprise resource planning (ERP) solutions on Microsoft Azure, Dynamics 365, and Dynamics 365 Business Central to ensure scalability and efficiency. Biztech continuously strives to innovate and strengthen its offerings within the Microsoft ecosystem. Seeking enhanced visibility and marketing opportunities, Biztech reviewed the benefits of Microsoft Marketplace Rewards to connect with companies seeking to effectively use Microsoft technology. Utilizing Microsoft Marketplace Rewards to reach more customers was a logical step. Continue reading here Join the conversation in our Marketplace community discussion board, Marketplace Blog and see upcoming events in the Marketplace events calendar!Partner Blog | What's new for Microsoft partners: April 2025 edition
We value partner feedback and celebrate the range of perspectives within our community as we continue to enhance the Microsoft AI Cloud Partner Program. Our second blog of 2025 provides expert insights, updated learning resources, and recent benefits from the last four months to support your development. Announcements Microsoft at 50: the journey and future of the partner ecosystem As we celebrate Microsoft’s 50th anniversary in April, our annual State of the Partner Ecosystem blog was a great opportunity to reflect on the incredible journey we’ve shared with our partners, employees, and customers. Celebrate with us! Watch this video from Judson Althoff, Executive Vice President and Chief Commercial Officer, Microsoft. Join the Microsoft AI Skills Fest for 50 days of learning and discovery starting April 8! Gain skills that will empower you and your team to build innovative AI solutions with Microsoft’s apps and services. Download the Microsoft 50th Anniversary Social Toolkit. See the full list of partner quotes on the Microsoft 50th Anniversary celebration site. Upcoming API changes for Microsoft partners: what you need to know Security and compliance are vital to maintaining trust and enhancing business efficiency. Our recent blog outlines several significant updates to application programming interfaces (APIs) that Microsoft partners will need to implement over the coming months to ensure compliance and avoid disruptions in business operations. These changes include updates to billing frequency scheduling, Partner of Record (POR) assignment, CSP billing reconciliation APIs, Partner Center pricelist upgrades, and the deprecation of Azure AD graph tokens. Additionally, the blog emphasizes the importance of multi-factor authentication (MFA) and upcoming changes to Microsoft Customer Agreement (MCA) attestation methods. Continue reading herePartner Blog | Capturing the marketplace opportunity, part three: Scale through the channel ecosystem
This blog is part three of a four-part series on maximizing the marketplace opportunity. This edition is focused on selling through Microsoft partners. Be sure to read part one and part two. Cloud marketplaces are a fast-growing opportunity for software development companies and channel partners alike. The cloud marketplace opportunity is expected to reach $85 billion, with over half of those sales expected to be channel led. Microsoft is—and always will be—a partner-centric organization. Through the Microsoft marketplace, we’re helping partners sell together through a variety of custom deal mechanics while getting access to pre-committed cloud budget with multiparty private offers. As a global business platform, the Microsoft marketplace brings partners and customers together in one place—software companies can scale their solutions to new markets through channel partners who help customers get the cloud and AI solutions they need. By leaning on a commerce engine that offloads the overhead of global commerce, all partners benefit from simplified selling, reaching enterprise customers and unlocking growth by selling to customers with pre-committed Microsoft Azure Consumption Commitment (MACC) cloud spend. Continue reading hereAnnouncing the Public Preview of Azure Native Pure Storage Cloud for Azure VMware Solution
We are excited to announce the public preview of Azure Native Pure Storage Cloud for Azure VMware Solution. This Azure service offers native-like integration of Pure Storage's innovative enterprise-grade fully managed block Storage-as-a-Service (STaaS) with Azure VMWare Solution (AVS) aiding seamless VMware migrations to the cloud along with scalability, simplicity and data resiliency. Azure Native Integrations enable you to easily provision, manage, and tightly integrate independent software vendor (ISV) software and services on Azure. By leveraging the power of Azure, Pure Storage Cloud Service offers you many benefits, including scaling flexibility, native Azure experience, unified billing, and cost-effectiveness. You can easily discover and sign up for this via the Azure Marketplace. "We’re pleased to see Pure Storage’s integration with Microsoft Azure Native service. Through this collaboration, Pure and Microsoft can better serve customer needs by enabling them to provision, use and manage Pure Storage on Azure just like other Azure services. With this integrated offering, Pure and Microsoft are helping customers to quickly leverage Pure's enterprise-grade storage with Azure cloud services securely to open up a whole new set of possibilities for customers bringing enterprise-scale environments to the cloud. Together, Pure and Microsoft are helping customers save time and operational overhead while driving innovation." - Scott Hunter, Vice President Product Management, Microsoft Developer Division. Gartner report from Sept 2024 states that by 2028, consumption-based storage as a service (STaaS) will replace over 33% of enterprise storage capital expenditure (capex), up from less than 15% in 2024. Pure Storage® is a pivotal storage player among the Enterprise customers in revolutionizing the storage, management and resiliency while ensuring flexibility. From AI to archive, Pure Storage delivers a seamless cloud migration experience with one unified Storage as-a-Service (STaaS) platform across on-premises, private and public cloud, and hybrid environments. They are a 11x consequent leaders in Gartner® Magic Quadrant report for Primary Storage Platforms, with highest rating in Execution & Vision. Thus proving why, they are undoubtedly the Enterprise favorites! Some key customers for Pure Storage include Meta, ServiceNow, AC Milan, Comcast and many more! Fig 1: Magic Quadrant for Primary Storage, Sep 2024, Gartner Inc. How will Azure Native Pure Storage Cloud for AVS help me? Fully managed block-storage-as-a-service solution, providing decoupled scalability and flexibility across Compute and Storage solutions. Optimized Total Cost of Operations (TCO) up to 40% with data reduction and compression tools. Seamless data mobility and migrations of VMware workloads across on-premises, hybrid and multi-cloud solutions to the Azure cloud. Enterprise-grade Data protection and Data resilience, with solutions such as Hybrid Disaster Recovery support in the roadmap. Get started with Azure Native Pure Storage Cloud for Azure VMware Solution Setup and subscribe to your Azure Native Pure Storage Cloud, available easily in the Azure Marketplace. You can start your journey free of cost and pay as you use the service. Look for “Pure Storage Cloud" in the Azure Marketplace and sign up via Contact Me button to show your interest for the preview. Fig 2: Contact Me offering on Azure Marketplace Once you have been allowlisted for the preview, you can also look for it using the search bar on Azure Portal or visit the marketplace on Azure portal to see the offer in your list of private plans. Fig 3: Searching for Azure Native Pure Storage via Azure portal Pure Storage in Marketplace private plans via Azure portal Provisioning a Storage Pool via Azure: Follow the instructions in the QuickStart to easily spin up your Pure Storage resource. Once you have created the Pure Storage resource on Azure, follow the simple steps in the Microsoft Learn docs, or navigate directly via the Overview blade to create Storage pools. 2. Quick-and-easy Connect to AVS: You can now easily connect your Pure Storage with your Azure VMWare Solution (AVS) using the “Connect” button in Storage pool. Resources Subscribe to the “Azure Native Pure Storage Cloud for Azure VMware Solution” available as Pay as You Go via Contact me in the Azure Marketplace. Create an Azure Native Pure Resource and storage pools via the service, see QuickStart: Get started with Azure Native Pure Storage Cloud Service in Microsoft Docs. To learn more, check out the Pure blog and Pure’s Press release. Learn more about the Pure Cloud Block Store and how to use it with AVS here.ICYMI: Why Most ISVs Miss Out on Co-Sell Revenue: Insights from Episode 1 of Co-Sell Coaching
Co-selling with Microsoft can be one of the most powerful ways to accelerate your business – but it’s also one of the most misunderstood. Many ISVs struggle to turn their Microsoft partnership into real value, leaving opportunities (and revenue) on the table. Too many ISVs dive into co-sell expecting Microsoft sellers to drive deals for them right out of the gates. Spoiler alert: that’s not how it works. The good news is that success isn’t about luck – it’s about strategy. And we’re here to share how to build a strategy that drives real results. On April 2 nd , 2025, at 9:00AM PDT, Carve is teaming up with the Microsoft Marketplace team on a live Ask-me-Anything (AMA) session for the first episode in the new Co-sell Coaching Program, where we’ll break down the key ingredients for co-sell success. If you’ve ever wondered what high-performing ISVs are doing differently, then this session is for you. Continue reading and register herePartner Blog | Capturing the marketplace opportunity, part two: Growing digital self-serve sales through the marketplace.
This blog is part two in a four-part series on maximizing your marketplace opportunity, with a focus on growing your pipeline with digital self-service sales through the Microsoft commercial marketplace. Read part one of this series. Business-to-business (B2B) buyers are more independent than ever, favoring digital self-service over traditional sales interactions, especially as AI investments continue to grow. Digital commerce is now the norm as buyers grow comfortable spending $50,000 or more in a single online transaction 1 . As the preferred platform for managing cloud portfolios, cloud marketplaces are where today’s business buyers go to find, purchase, and deploy the software solutions they need. As organizations look for the right AI investments to help them innovate, buying through the marketplace gives customers confidence that the solutions are vetted by Microsoft and will work with their existing technology. To keep pace with customer demand, software companies can align their go-to-market (GTM) strategy with the Microsoft commercial marketplace, making it easier for customers to access solutions for their business. Digital self-service sales in the marketplace have grown 230% annually 2 , reflecting the tremendous opportunity to build an always-on, frictionless sales channel that reaches Microsoft customers and accelerates growth. Continue reading here Join the conversation through the Marketplace Community, follow our Marketplace Blog for important announcements and our events calendar for upcoming webinars and calls.Partner Blog | Capturing the marketplace opportunity: Part one of a series by selling path
Cloud marketplaces have become the fastest growing channel for B2B software sales, driven by continuous growth in IT spending that is projected to reach $5 trillion in 2024 1 . More customers are centralizing their cloud portfolios and making marketplaces their preferred buying platform. For software companies, adopting cloud marketplaces as a core go-to-market strategy helps close deals faster and increases deal sizes. At Microsoft, the marketplace is the center of gravity for how we go to market with our software partners to solve customers’ technology challenges. The Microsoft commercial marketplace promise The marketplace democratizes IT, helping empower any Microsoft partner to sell to any Microsoft customer worldwide. As a B2B global commerce engine, the marketplace adapts to how customers want to buy and how you want to sell, whether that is digital direct (always-on selling to help grow your pipeline), through partner (selling alongside the Microsoft global ecosystem of over 500,000 partners), or with Microsoft (unlocking enterprise deals alongside Microsoft sellers). This blog is the introduction, and first in a four-part series on maximizing your marketplace opportunity across these different selling paths. Our next edition will dive into always-on selling with digital direct. Continue reading here You can continue to stay connected to us through the Marketplace Community and follow our Marketplace Blog for important announcements.
