Partner Blog | Capturing the marketplace opportunity, part three: Scale through the channel ecosystem

This blog is part three of a four-part series on maximizing the marketplace opportunity. This edition is focused on selling through Microsoft partners. Be sure to read part one and part two.

Cloud marketplaces are a fast-growing opportunity for software development companies and channel partners alike. The cloud marketplace opportunity is expected to reach $85 billion, with over half of those sales expected to be channel led. Microsoft is—and always will be—a partner-centric organization. Through the Microsoft marketplace, we’re helping partners sell together through a variety of custom deal mechanics while getting access to pre-committed cloud budget with multiparty private offers.  

As a global business platform, the Microsoft marketplace brings partners and customers together in one place—software companies can scale their solutions to new markets through channel partners who help customers get the cloud and AI solutions they need. By leaning on a commerce engine that offloads the overhead of global commerce, all partners benefit from simplified selling, reaching enterprise customers and unlocking growth by selling to customers with pre-committed Microsoft Azure Consumption Commitment (MACC) cloud spend. 

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