Pure Storage partners with Microsoft to launch a fully managed Storage solution for Azure customers using AVS.
We’re excited to announce the General Availability of Azure Native Pure Storage Cloud for Azure VMware Solution (AVS) — a fully managed block Storage-as-a-Service (STaaS) offering that brings enterprise-grade storage to Azure with a native integration.
Azure Native Integrations enable you to easily provision, manage, and tightly integrate Independent Software Vendors (ISV) SaaS with a unified billing on Azure. By leveraging the power of Azure, Pure Storage Cloud Service offers you the same trusted Pure Storage capabilities in the cloud, without the complexity of refactoring or rearchitecting your VMware environments. You can easily discover and sign up for this via the Azure Marketplace.
“We’re excited to announce Microsoft’s strengthened partnership with Pure Storage through the Azure Native Integrations program. With the service now generally available, customers can seamlessly deploy enterprise-grade block storage on Pure directly from the Azure portal. This seamless integration with Azure VMware Solution enables elastic capacity, flexible performance, and instant resizing – all while unlocking the full power of Azure’s cloud and AI capabilities.”
- Scott Hunter, Vice President Product Management, Microsoft Developer Division
Key Benefits of Azure Native Pure Storage Cloud on AVS
Enterprise customers migrating VMware workloads to the cloud have long faced challenges with storage scalability, cost inefficiencies, and operational overhead. With this GA release, Pure Storage removes those barriers and delivers:
- Decoupled Scalability & Flexibility: across Compute and Storage solutions, so you pay only for what you need.
- Seamless Native Azure Experience: Provision Pure Storage Cloud resources via the client of your choice - Azure portal, CLI, PowerShell or SDK.
- Multi-Region support: Enjoy the support for your Pure Storage resource across East US, East US 2, West US 2, Central US and Australia East regions, with many more coming in shortly!
- Cost Efficiency: Achieve up to 40% Total Cost of Operations (TCO) savings through best-in-class data reduction and compression solutions.
- Streamlined VMware Migration: Simplify the transition of VMware workloads from on-premises or hybrid and multi-cloud environments onto Azure with consistent storage performance, nearly zero downtime, and minimal business disruption.
- Easy management: Perform all daily operations on AVS from a single VMware vSphere client directly via built-in plugin for Pure Storage Cloud
- Robust performance and reliability for mission-critical workloads with enterprise-grade Data protection and Data resilience support, with solutions such as Pure Snapshots and Hybrid Disaster Recovery in the pipeline.
Fig 1: Pure Storage benefits of decoupled storage scalability.
Why Pure Storage?
Gartner report from Sept 2025 states that by 2029, consumption-based storage as a service (STaaS) will replace 50% of on-premises enterprise storage and data services infrastructure capital expenditure (capex), an increase from 15% in early 2025.
Pure Storage® is a pivotal storage player among the Enterprise customers in revolutionizing the storage, management and resiliency while ensuring flexibility. From AI to archive, Pure Storage delivers a seamless cloud migration experience with one unified Storage as-a-Service (STaaS) platform across on-premises, private and public cloud, and hybrid environments. Pure has been named a Leader in the Gartner® Magic Quadrant™ for Enterprise Storage Platforms, with highest rating in Execution & Vision.
An enterprise-favorite, some key customers for Pure Storage include ServiceNow, NASA, Comcast and many more!
Fig 2: Magic Quadrant for Enterprise Storage Platforms, Sep 2025, Gartner Inc.
Get Started with Azure Native Pure Storage Cloud
Getting started is simple and fully integrated into the Azure experience. You can now start your journey quick and easy, and you pay only for the storage you use. For a detailed step-by-step visual guide, check out this YouTube playlist.
-
Search and Provisioning the Pure Storage Cloud Resource
Look for “Pure Storage Cloud” in the Azure portal or Azure Marketplace and sign up to subscribe. Select the service and create a new Pure Storage resource. Follow the instructions in the QuickStart to easily spin up your Pure Storage resource.
Fig 3: Searching for Azure Native Pure Storage via Azure portal
-
Create Storage Pools
Using your Vnet and a delegated subnet to PureStorage.Block/storagePools, use the Overview blade navigation or the Action tile in the bottom to create and configure your storage pools.
Fig 4: Newly created Pure Storage resource Overview in Azure portal
Fig 5: Create Storage pool blade in Azure portal
-
Connect to an Azure VMware Solution (AVS) resource
Once created, you can use the Connect button up top to link your storage pool to AVS. In a few minutes, your storage pool is coupled with your VMware resource and ready to use!
Fig 6: Connect AVS button establishes connection between storage pool and AVS resource
Also, it automatically installs the Pure Storage Cloud plugin into your VMware resource, so you can manage everything, including the storage, from a single place, vSphere Client.
Fig 7: Creation of a Datastore within the vSphere Client – this maps to a Storage container on your Pure Storage Cloud resource
We’re excited for you to try out our solution! If you have suggestions or questions, contact us at azurenative@purestorage.com
Resources
- Sign up for the service via Azure marketplace here.
- For a detailed visual guide on the step-by-step process to create a Pure Storage resource on Azure, check out this YouTube playlist.
- To learn more about the service, FAQ, and how to create your resource, check out the Microsoft docs as well as the Pure docs.
- Learn about how to create datastores and volumes and manage your Pure Storage here.
- Check out Azure Storage's blog and Pure’s press release for more excitement around the Pure-Microsoft partnership.
Microsoft