Partner Case Study | Intcomex
Many conferences leave attendees feeling overwhelmed as they juggle paper agendas, instantly forget names, and struggle to recall what exactly happened in meetings. Important conversations often get lost in the shuffle, letting opportunities slip through the cracks. Intcomex, an organization with operations across Latin America and the Caribbean, wanted to change all of that. Known for supporting a broad ecosystem of partners and customers across sectors, from cloud services to physical infrastructure, the company has earned a reputation for weaving data and intelligence into every layer of its operations. In partnership with Microsoft and Inovait––a specialized AI and Cloud Solution Provider–– Intcomex set out to bring that same intelligence to their flagship customer event. Instead of the standard event experience, Intcomex envisioned one where AI-driven, real-time insights empowered attendees to make the most of every session, meeting, and interaction. Reinventing the event experience “Most people leave events with just a bag of papers and no real recollection of what they did,” said Camilo Ballen, Cloud Sales Director for Latin America at Intcomex. For Intcomex, that fragmentation was creating pain points across the board. Attendees missed opportunities for valuable conversations simply because they didn’t know what was happening at any given time—or how to prioritize their attention. Booth staff, on the other hand, often had only a name and a badge to go on when greeting someone, without any background information that could help them convert or close a deal. Even with pre-event registration and digital agendas, there was no unified view of who had engaged with what, when or what content was sparking genuine interest. For a company that is known for being deeply data-driven, this lack of continuity between the digital and physical experience at their own events felt like a major miss. Intcomex wanted more than passive tracking or post-event reports, however. They envisioned a way to dynamically guide attendees in real time, enrich their conversations with intelligent context, and provide business insights that carried well beyond the final keynote. The goal wasn’t just to create a better event. It was to have a smarter, more connected experience that served both the customer and the business. Continue reading here Explore all case studies or submit your own Subscribe to case studies tag to follow all new case study posts. Don't forget to follow this blog to receive email notifications of new stories!Accelerating AI adoption for the US government
Federal agencies are at a crossroads: balancing rising costs with the need for faster innovation. That’s why Microsoft, together with the GSA, launched the OneGov offer, a foundation for secure and cost-effective modernization powered by our partner ecosystem. With OneGov, agencies can: ✅ Modernize legacy systems with Microsoft’s integrated cloud ✅ Accelerate AI adoption with Microsoft 365 Copilot, Azure, and Sentinel ✅ Unlock billions in savings through streamlined procurement and partner-led services Importantly, partners are at the heart of every deployment, driving transformation, securing mission-critical workloads, and enabling agencies to achieve mission outcomes faster. Learn more in Chris Barry’s blog: https://aka.ms/Partnerblog-AIadoptionforUSGOVVirtual Event | Becoming Frontier: Pitch and land the AI transformation story
Join us for a hands-on training designed to sharpen your AI transformation pitch. Over three days, you will dive into Microsoft’s latest executive, platform, business services, and security conversations, learn how to bring the Copilot and agentic story to life, and practice landing it with impact. With expert-led sessions, practical pitch decks, and live Q&A, you will leave with the confidence to guide customers through their AI journey and earn a shareable digital badge along the way. Americas | Tuesday, October 14, 9:00 AM - Thursday, October 16, 12:00 PM PDT Asia | Wednesday, October 15, 9:00 AM - Friday, October 17, 12:00 PM IST EMEA | Wednesday, October 15, 9:00 AM - Friday, October 17, 12:00 PM BST Register today!Join the Movement at Azure Dev Summit!
Azure Dev Summit is a chance for you to join a community of developers, architects, and tech leaders building with Azure, .NET, and Microsoft AI. This isn’t just another conference. It is a Microsoft-sponsored celebration of innovation, learning, and connection — and we’re bringing some of the most inspiring voices in tech to the stage. Find out more about the speakers at Azure Dev Summit and make sure to register! https://azuredevsummit.com/Register for the Cloud and AI Platforms FY26 Partner Playbook Walkthrough
Join us live on July 24, 2025, at 8:00 AM Pacific Time or 5:00 PM Pacific Time to learn about the exciting go-to-market (GTM) priorities and initiatives planned for FY26 across the Cloud and AI platforms solutions area, aligned to the System Integrator partner audience. We are excited to invite you to an exclusive session where we will unveil the FY26 Cloud & AI Platform Partner Playbook. This comprehensive guide is designed to help you leverage Microsoft's latest investments and strategies to grow your business and enhance customer engagement. What to Expect: Business Overview: Gain insights into the FY26 investments and strategic priorities. Customer Opportunities: Understand the growth drivers and market opportunities for FY26. Solution Plays: Learn how to migrate and modernize your estate, innovate with Azure AI apps and agents, and unify your data platform. Partner Skilling: Discover opportunities for partner skilling and certifications to enhance your capabilities. Why Attend? Exclusive Insights: Get a detailed overview of the playbook and how it can benefit your business. Interactive Sessions: Participate in discussions and Q&A sessions to address your specific needs and questions. We look forward to your participation and collaboration in driving mutual growth and success. Please register now to secure your spot. Can’t attend the live event? Register anyway to get notified when the event content is available on demand. Register here for the morning or evening session!Partner Blog | Cloud & AI Platforms series part 1: Capturing the market opportunity
Across industries, organizations are racing to modernize, unify data, and embrace AI. At the center of this transformation are Microsoft partners, guiding customers through disruption and redefining what’s possible. With more than 150 million developers building on GitHub, 13 million apps running on Azure, and over 70,000 organizations innovating with Azure AI Foundry, the ecosystem is creating new ways to reimagine business processes and deliver AI-powered outcomes. This momentum is reshaping entire markets. AI adoption is expanding margins, sparking new waves of customer investment, and opening opportunities of unprecedented scale: a projected $777 billion SME market by FY26 (Microsoft, based on IDC research), a $592 billion enterprise market driving large-scale cloud and AI adoption, and a $311 billion SMB opportunity representing nearly all global businesses. Businesses that seize this opportunity are becoming Frontier Firms: organizations embedding AI into every layer of their operations. They aren’t just streamlining—they are reinventing customer engagement, enriching employee experiences, securing their infrastructure, and accelerating innovation. Continue reading here
August update: What's new in Azure for Partners
News and Announcements We just shared our FY26 partner strategy at MCAPS Start for Partners—and it’s all about what’s next with AI. Catch up on key announcements here. Explore the latest Cloud and AI platforms and Agentic AI partner playbooks which includes key skilling resources, investments, win formulas and more. GPT-5 is now in Azure AI Foundry, offering top-tier reasoning for building intelligent and safe AI apps and agents. Learn more. Serve customers in bandwidth-constrained environments who are building autonomous assistants or embedding AI into real-world workflows, using gpt-oss-20b on Windows AI Foundry. Learn more. Watch The AI Show to hear about the latest announcements, including Observability in Azure AI Foundry, App Templates, and more. This is a show by Seth Juarez for developers and tech experts. Watch now. Your customers can now mirror Azure Databricks Unity Catalog into Fabric. Deeper integration. No clusters. No pipelines. Just insights. Help them get started––learn more here. Dive into our latest blog and research to learn how Azure-native integration, autoscaling, and unified governance make Azure Databricks the best home for your data and AI workloads, and then share the information with your customers as they consider their preferred data platform. Learn more. Incentives and offers We recently announced Azure Accelerate—a unified offering within the Microsoft AI Cloud Partner Program that brings together Azure Migrate and Modernize, Azure Innovate, and Cloud Accelerate Factory––all built upon the foundations of Azure Essentials. Nominate your project today. Dr Migrate is an AI-assisted platform for cloud migration planning, available within Azure Accelerate. Eligible partners can request licenses through Azure Accelerate to run customer environment assessments through Azure Accelerate. Invite a colleague to join the Azure Migrate and Modernize Partner Forum, your source for early access to Azure offerings, product roadmaps, and marketing updates for partners. Learn more. Skilling and Events Visit our skilling hub for the latest training resources to earn designations and specializations. Explore the most recent skilling blog for key skilling-related announcements. If you're a consultant or part of a Microsoft partner's sales or tech pre-sales team looking to drive AI apps and agents, join our virtual 3-day skilling event, Sept 9–11. Hear from Microsoft field and product leaders on sales best practices, product demos, and how to pitch AI CoEs—a key FY26 strategy for driving org-wide AI transformation. Register here. Join us for FabCon25 Europe in Vienna, September 15–18, for workshops, networking with customers, and insights from Microsoft leaders. Don’t miss Partner Day on September 15 to explore Fabric growth strategies and connect with the community. Learn more and buy your ticket here. Heading to VMware Explore Las Vegas? Join our exclusive partner session on August 25 to explore new Azure investments like TCO tools and migration funding. Visit booth #107 to discuss VMware workloads and register early—space is limited (max 2 attendees per organization).—register here. Join us at the Azure Dev Summit, a Microsoft-sponsored event designed for developers, architects, and technology leaders. Explore the latest in Azure, .NET, and Microsoft AI, gain insights from inspiring speakers, and connect with peers driving innovation. Reserve your spot today. SAP Specialization: Partners can now meet SAP Specialization requirements with the new Run SAP on Microsoft Cloudtraining path—aligned to SAP on Azure’s latest capabilities and validated during audits. This streamlined option simplifies the journey to specialization. Go-To-Market Take your marketing strategy to the next level with pre-designed campaigns, resources, and ready-to-go assets. Learn more. Drive success in building AI apps and agents with a comprehensive set of sales tools and marketing resources, including Microsoft pitch decks, guides, solution accelerators, demos, and more! Access them here. Unify your data platform to help your customers implement a data strategy that is fit for the era of AI, including customizable pitch decks and other go-to-market resources to help you succeed. Find it all here. Differentiate your expertise to customers with Solutions Partner designations and specializations. Introducing SAP Business Suite: Unlock mid-market growth by partnering with Microsoft and SAP. Lead with AI Innovation and leverage SAP Cloud ERP, GROW and RISE journeys, to deliver scalable cloud services, spark strategic cloud conversations, and access exclusive incentives, GTM resources, and tools to accelerate success. Access resources here. Customer success Discover how Microsoft can transform your sales strategy. Explore real AI case studies and customer success stories showing how businesses, NGOs and individuals leverage AI to transform their business. Follow the tag Azure news to stay updated on monthly Azure partner news.Partner Blog | Drive impact in the era of agentic AI with new benefits and resources in FY26
As we kick off a new fiscal year, we’re renewing our commitment to enabling partners to lead in the era of agentic AI. Your role as a trusted advisor has never been more vital, and the opportunities ahead have never been greater. At MCAPS Start for Partners, we shared how the Microsoft AI Cloud Partner Program is evolving to accelerate growth, expand AI-powered solutions, and position you to meet changing customer needs with confidence. From expanded benefits and new Solutions Partner designations and specializations to refreshed partner benefits packages, expanded incentives, AI-enhanced tools, and streamlined skilling, we’re delivering more ways than ever for partners to build, market, and sell with impact. Unlock new AI-powered benefits in FY26 Beginning in February 2026, we will roll out new and enhanced benefits designed to reflect partner feedback and enable further growth—starting with Microsoft AI and Microsoft 365 Copilot. Continue reading hereGenerally Available: MongoDB Atlas as an Azure Native Integration
We’re excited to announce that MongoDB Atlas is now generally available as an Azure Native Integration in Microsoft Azure. This milestone builds on our Public Preview Launch and deepens the collaboration between MongoDB and Microsoft to empower developers with a seamless, secure, and scalable data platform for modern applications. Developers can provision MongoDB Atlas resources from the Azure Portal and Azure Marketplace. What General Availability Means for Developers MongoDB Atlas is a fully managed, flexible document database optimized for performance, scalability, and developer productivity. With the GA release, you can use Azure Native Integration of MongoDB Atlas for production workloads. Provision MongoDB Atlas organizations directly from the Azure portal - no need to switch platforms. Manage billing through Azure Marketplace, streamlining financial operations. Leverage programmatic provisioning via Azure CLI, PowerShell and Azure SDKs like Python, Go, .NET, Java and JavaScript. How to get Started To create a MongoDB Atlas resource in Azure, you can start from Azure portal search or use Azure CLI or SDKs. If you are creating this resource for the first time, Azure portal is preferred. Visit Microsoft Docs for a detailed guide or follow these steps - Search for MongoDB Atlas in the Azure portal . Create a MongoDB Atlas resource using your Azure subscription and resource group. Go to the Overview page of your resource and navigate to MongoDB Atlas organization. Configure your Atlas organization and deploy clusters directly from the Atlas console. Built for AI Workloads: Vector Search and RAG MongoDB Atlas goes beyond traditional databases - it’s a launchpad for AI innovation. With Native Vector Search, developers can build semantic search experiences that understand context, not just keywords. And with Retrieval-Augmented Generation (RAG), Atlas enables LLMs to access enterprise data securely and contextually, powering intelligent copilots, chatbots, and recommendation engines. Whether you're building conversational AI, real-time analytics, or personalized experiences, MongoDB Atlas provides the flexibility and performance needed to bring these applications to life. Ready to Build? Provision MongoDB Atlas resources directly from Azure portal and start innovating today! Learn more: Microsoft and MongoDB documentation. Leave feedback in Azure Feedback CommunityPartner Blog | Build in-demand capabilities with Microsoft Titan Skilling Academy
Continuous learning is essential for organizations using cloud and AI technologies to maintain a competitive edge. To help Microsoft partners stay at the forefront of their industries, we are pleased to share the latest updates to our partner skilling initiatives. These changes are part of an ongoing effort to simplify and enhance the skilling process, ensuring that partners like you continue to deliver the innovative solutions customers need. Microsoft Titan Skilling Academy went worldwide June 1 As announced in March, Microsoft Titan Skilling Academy is a new, centralized skilling portal designed to help sales professionals in partner organizations boost their skills and position themselves as industry leaders. We built Microsoft Titan Skilling Academy as a unified hub that delivers a learning framework for partner skilling—simplifying the experience and providing clear, structured guidance across sales, pre-sales, and customer deployment cycles to help you close deals and drive revenue. Microsoft Titan Skilling Academy launched globally on June 1, 2025, with a learning journey for Security called "Microsoft Sales Titan: Threat Protection." Designed to promote Microsoft Threat Protection SKUs, this offering provides sales teams with on-demand training sessions focused on understanding and articulating the value of Microsoft 365 E5 Security licenses. With Sales Titan: Threat Protection, members of your sales team can improve their ability to close deals and earn Microsoft accredited badges—which demonstrate their learnings to both clients and Microsoft. You can also gain access to supporting resources that help drive confident, informed customer conversations. This self-serve learning journey is now available to partners globally. Sales Titan, the first module in the Microsoft Titan Skilling Academy, will eventually integrate into our new skilling platform, launching this July. This unified environment consolidates each of our skilling platforms into a single, easy-to-access location. Continue reading here
