Learn how leading partners drive co-sell success with Microsoft Marketplace
Want to create more Marketplace opportunities and strengthen your co-sell motion? Join Reis Barrie, CEO of Carve Partners, for a practical discussion on how leading software companies use Microsoft Marketplace to accelerate growth, engage Microsoft sellers, and create repeatable paths to revenue. You'll learn the fastest path toward transactable offers and Azure IP co-sell eligibility, explore the seller habits that consistently generate Marketplace opportunities, and discover strategies for identifying high-potential accounts and shortening sales cycles. The session will also cover Marketplace signals, funding opportunities, and proven engagement approaches that help partners build momentum sooner. Whether you're responsible for sales, alliances, Marketplace strategy, or go-to-market execution, this session offers actionable insights you can apply immediately. Stay for the live Q&A and bring your questions. Add to your calendar: How leading partners drive co-sell success with MarketplaceMarketplace trainings and events calendar (updated 08/27/26)
-Welcome to our calendar for accessing upcoming Marketplace trainings and events, along with links to recent resources. This page is a go-to resource for discovering training sessions and events designed specifically for software development companies related to Microsoft Marketplace. Whether you’re building innovative solutions or publishing to the commercial marketplace, you’ll find content to help you stay ahead in today’s fast-moving tech landscape. We’ve organized dedicated areas for partners and customers, making it easy to find sessions most relevant to your needs. Some events are upcoming, while others are past recordings that remain valuable for learning and growth. This page is updated frequently with new opportunities. Be sure to subscribe for notifications; instructions are provided at the bottom of this post. Explore the upcoming AI events below, revisit past sessions, and feel free to comment with any questions. ****Sessions updated as of 08/27/2026**** Partner and Channel Partner sessions Upcoming sessions Date Time Area Title Description Link 9/10/26 8:30 AM PDT Guest office hour How leading partners drive co-sell success with Marketplace Learn how successful software companies use Microsoft Marketplace to expand reach, strengthen co-sell relationships, and drive repeatable revenue growth. Join Reis Barrie of Carve Partners for insights into building Marketplace momentum and creating co-sell opportunities across the Microsoft partner ecosystem. How leading partners drive co-sell success with Marketplace - Microsoft Marketplace community 10/7/26 8:30 AM PDT Guest office hour Marketplace co-sell playbook: From co-sell ready to closed-won Join this partner-focused session to learn how successful organizations turn co-sell opportunities into closed-won business. Kevin Flitcroft of Spektra Systems shares proven strategies for stakeholder alignment, commercial readiness, Microsoft Marketplace positioning, and customer-focused sales execution. Microsoft co-sell playbook: From co-sell ready to closed-won Recorded Partner Office Hour Sessions Date Area Title Description Link 08/06/2026 (JAPAN) Office hour Multiparty private offers through Marketplace: channel growth in Japan Discover how multiparty private offers can help software companies and channel partners pursue new channel-led growth opportunities in Japan. This session conducted in Japanese explains the deal flow, eligibility requirements, first steps, and customer value including how eligible purchases can contribute toward Azure consumption commitments. View the recording 07/15/2026 (AUS) Office hour Multiparty private offers through Marketplace: channel growth in Australia Microsoft Marketplace offers multiple ways for partners to work together and grow through the channel. With multiparty private offers launching in Australia on July 16, alongside resale enabled offers, join us to learn how can you can activate channel-led sales. View the recording 06/17/26 Office Hours The Marketplace playbook for channel-led sales Get a practical playbook for scaling channel-led sales through Microsoft Marketplace, including how to recruit and activate partners using resale-enabled offers and multiparty private offers. Learn proven best practices, go-to-market resources, and real-world lessons. View the recording 05/19/26 Office Hours Multi-currency private offers in Microsoft Marketplace Join a practical walkthrough to learn how multi-currency transaction are managed through Marketplace. Gain confidence in creating private offers in local currency and get foundational knowledge to support sales of resale enabled offers. View the recording 05/07/26 Partner Session Turning co-sell readiness into real Microsoft Marketplace revenue Join Clazar as they share insights on how to be co-sell ready and how to translate it into a meaningful pipeline and an active, revenue generating partnership with Microsoft sellers. View the recording 4/28/26 Partner Session Maximize selling with Microsoft and Marketplace ROI Join us as WorkSpan shares real workflows used by partners who have closed over $5B in co-sell revenue with Microsoft. Learn best practices for navigating selling end-to-end with Microsoft. View the recording 04/15/26 Office Hours Seamless private offers: From creation to purchase and activation Join this Partner Center walkthrough of private offer execution from creation to customer purchase to partner activation View the recording 04/02/26 Partner Session Why Azure belongs in your multi-cloud strategy Tune in to hear WeTransact share when and why Azure should be part of your strategy. Find out how to replicate solutions for Azure. Hear why Marketplace-aligned companies are able to move quickly using Microsoft tools, funding, and incentives. View the recording 03/24/26 Partner Session Best practices for scaling Marketplace channel-led sales Join guest speaker team from Tackle as they walk through opportunities to scale partner driven revenue. Hear how to activate channel opportunities using multiparty private offers and learn when to leverage resale-enabled offers to expand partner reach. View the recording 03/18/26 Office Hours (Partner) Build, publish, and optimize Marketplace offers with App Advisor Learn what App Advisor is, how it works, and how it can help partners accelerate Marketplace offer creation. Live demo walk through; validating value to publishing and optimizing your listing. View the recording 03/11/26 Partner Session AI-powered automation for Marketplace private offers and IP co-sell Learn from guest speaker Jon Yoo, Suger, how software development companies can use AI-powered automation to simplify buying through Microsoft Marketplace, streamline private offers, and optimize co-selling opportunities. View the recording 02/25/26 Partner Session Inside Azure IP co-sell: What high-performing software developers do differently Get an inside look at the signals Microsoft uses to evaluate Marketplace and Azure IP co-sell readiness with insights from Barbara Treviño of Labra. Learn what top software companies do differently to accelerate approvals and boost GTM impact. View the recording 02/18/26 Office Hours (Partner) How to build a Microsoft Marketplace channel practice Building a successful Marketplace practice takes the right people, process, and strategy working together. Learn how top performing partners organize their teams across alliances, operations and leadership View the recording 1/21/26 Office Hours (Partner) Microsoft Partner Center reporting Get to know the Partner Center Insights and Earnings workspaces. Walk through Earnings, Customer, Order, Usage and Revenue reports. View the recording 12/18/25 Office Hours (Partner) Introducing resale enabled offers Explore resale enabled offers through Microsoft Marketplace. View recording 12/04/25 Partner Session AI-powered acceleration: scale faster on Microsoft Marketplace Go beyond listing basics and explore how Microsoft Marketplace can act as a strategic revenue engine. View recording 11/04/25 Partner Session How to structure your Microsoft Partner Center account for long-term success Learn best practices for setting up your Partner Center account for operational and marketplace success. View recording 08/28/25 Office Hours (Partner) Certified software designations: FY26 benefits updates Overview of certified software designations and FY26 benefit updates. View recording Customer sessions Upcoming sessions Date Time Area Title Description Link 09/2/2026 8:30 AM PDT Office Hours (Customer) Evaluate and buy solutions with Microsoft Marketplace Help customers evaluate and buy solutions with greater confidence. This Microsoft Marketplace session explores intelligent discovery, free trials, private offer requests, flexible contract durations, and practical ways partners and sellers can create purchasing arrangements aligned to customer priorities. Evaluate and buy solutions with Microsoft Marketplace Recorded Customer Office Hour sessions Date Area Title Description Link 07/29/2026 Office Hours (Customer) Accelerating AI development with Microsoft Marketplace Learn how Microsoft Marketplace helps software development companies simplify procurement, streamline integration, and access AI models and developer tools through a single platform. Find out how to accelerate time to market, enhance operational efficiency and scale customer reach across Azure, Microsoft 365, and the Microsoft global partner ecosystem. View the recording 06/24/26 Office Hours (Customer) Microsoft Marketplace as FinOps platform Learn how Marketplace can help organizations simplify procurement, centralize billing, and better align software investments to optimize cloud and AI spend. Discover actionable strategies to improve cost visibility and ROI and leverage Marketplace as a key component of your FinOps approach. View the recording 05/28/26 Office Hours (Customer) Dragon Copilot AI apps and agents in Microsoft Marketplace Healthcare organizations discover how Dragon Copilot can help accelerate time to value by connecting with trusted partner solutions that streamline workflows and embed AI directly into daily operations. View the recording 04/29/26 Office Hours (Customer) Using Microsoft Marketplace to optimize Azure spend For organizations with an Azure cloud commitment Microsoft Marketplace can be a powerful tool for optimizing how the spend is used. Explore how your organization can leverage its Azure commitment to support software investments through Microsoft Marketplace. View the recording 03/25/26 Office Hours (Customer) Charting your AI strategy for manufacturing with Marketplace Build, buy, or blend? Gain the insights you need as a manufacturer to scale AI apps and agents across the factory floor using Microsoft Marketplace. Hear about practical manufacturing scenarios View the recording 02/25/26 Office Hours (Customer) Accelerate AI adoption through Microsoft Marketplace Explore practical AI use cases available through Microsoft Marketplace - from prebuilt AI apps and agents to AI-powered solutions that simplify deployment. View the recording 01/28/26 Office Hours (Customer) Optimize cloud cost and performance Learn proven strategies to accelerate time-to-value for cloud and AI investments using Microsoft Marketplace. View the recording 12/11/25 Office Hours (Customer) Chart your AI app and agent strategy Insights into build, buy, or blend approaches for AI apps and agents using Microsoft Marketplace. View recording 07/30/25 Office Hours (Customer) FinOps and the Microsoft Marketplace Learn how Microsoft Marketplace supports FinOps practitioners and accelerates AI transformation. View recording Subscribe to this post If you're not already a Tech Community member, create an account at techcommunity.microsoft.com. Select Subscribe from the three‑dot menu in the upper‑right corner of this post. Under Notification Settings, choose to be notified of edits and comments, and select whether you'd like updates immediately, daily, or weekly (weekly recommended). You can also subscribe to the entire Marketplace Community via the Marketplace Community homepage. ``Authorization and Governance for AI Agents: Runtime Authorization Beyond Identity at Scale
Designing Authorization‑Aware AI Agents at Scale Enforcing Runtime RBAC + ABAC with Approval Injection (JIT) Microsoft Entra Agent Identity enables organizations to govern and manage AI agent identities in Copilot Studio, improving visibility and identity-level control. However, as enterprises deploy multiple autonomous AI agents, identity and OAuth permissions alone cannot answer a more critical question: “Should this action be executed now, by this agent, for this user, under the current business and regulatory context?” This post introduces a reusable Authorization Fabric—combining a Policy Enforcement Point (PEP) and Policy Decision Point (PDP)—implemented as a Microsoft Entra‑protected endpoint using Azure Functions/App Service authentication. Every AI agent (Copilot Studio or AI Foundry/Semantic Kernel) calls this fabric before tool execution, receiving a deterministic runtime decision: ALLOW / DENY / REQUIRE_APPROVAL / MASK Who this is for Anyone building AI agents (Copilot Studio, AI Foundry/Semantic Kernel) that call tools, workflows, or APIs Organizations scaling to multiple agents and needing consistent runtime controls Teams operating in regulated or security‑sensitive environments, where decisions must be deterministic and auditable Why a V2? Identity is necessary—runtime authorization is missing Entra Agent Identity (preview) integrates Copilot Studio agents with Microsoft Entra so that newly created agents automatically get an Entra agent identity, manageable in the Entra admin center, and identity activity is logged in Entra. That solves who the agent is and improves identity governance visibility. But multi-agent deployments introduce a new risk class: Autonomous execution sprawl — many agents, operating with delegated privileges, invoking the same backends independently. OAuth and API permissions answer “can the agent call this API?” They do not answer “should the agent execute this action under business policy, compliance constraints, data boundaries, and approval thresholds?” This is where a runtime authorization decision plane becomes essential. The pattern: Microsoft Entra‑Protected Authorization Fabric (PEP + PDP) Instead of embedding RBAC logic independently inside every agent, use a shared fabric: PEP (Policy Enforcement Point): Gatekeeper invoked before any tool/action PDP (Policy Decision Point): Evaluates RBAC + ABAC + approval policies Decision output: ALLOW / DENY / REQUIRE_APPROVAL / MASK This Authorization Fabric functions as a shared enterprise control plane, decoupling authorization logic from individual agents and enforcing policies consistently across all autonomous execution paths. Architecture (POC reference architecture) Use a single runtime decision plane that sits between agents and tools. What’s important here Every agent (Copilot Studio or AI Foundry/SK) calls the Authorization Fabric API first The fabric is a protected endpoint (Microsoft Entra‑protected endpoint required) Tools (Graph/ERP/CRM/custom APIs) are invoked only after an ALLOW decision (or approval) Trust boundaries enforced by this architecture Agents never call business tools directly without a prior authorization decision The Authorization Fabric validates caller identity via Microsoft Entra Authorization decisions are centralized, consistent, and auditable Approval workflows act as a runtime “break-glass” control for high-impact actions This ensures identity, intent, and execution are independently enforced, rather than implicitly trusted. Runtime flow (Decision → Approval → Execution) Here is the runtime sequence as a simple flow (you can keep your Mermaid diagram too). ```mermaid flowchart TD START(["START"]) --> S1["[1] User Request"] S1 --> S2["[2] Agent Extracts Intent\n(action, resource, attributes)"] S2 --> S3["[3] Call /authorize\n(Entra protected)"] S3 --> S4 subgraph S4["[4] PDP Evaluation"] ABAC["ABAC: Tenant · Region · Data Sensitivity"] RBAC["RBAC: Entitlement Check"] Threshold["Approval Threshold"] ABAC --> RBAC --> Threshold end S4 --> Decision{"[5] Decision?"} Decision -->|"ALLOW"| Exec["Execute Tool / API"] Decision -->|"MASK"| Masked["Execute with Masked Data"] Decision -->|"DENY"| Block["Block Request"] Decision -->|"REQUIRE_APPROVAL"| Approve{"[6] Approval Flow"} Approve -->|"Approved"| Exec Approve -->|"Rejected"| Block Exec --> Audit["[7] Audit & Telemetry"] Masked --> Audit Block --> Audit Audit --> ENDNODE(["END"]) style START fill:#4A90D9,stroke:#333,color:#fff style ENDNODE fill:#4A90D9,stroke:#333,color:#fff style S1 fill:#5B5FC7,stroke:#333,color:#fff style S2 fill:#5B5FC7,stroke:#333,color:#fff style S3 fill:#E8A838,stroke:#333,color:#fff style S4 fill:#FFF3E0,stroke:#E8A838,stroke-width:2px style ABAC fill:#FCE4B2,stroke:#999 style RBAC fill:#FCE4B2,stroke:#999 style Threshold fill:#FCE4B2,stroke:#999 style Decision fill:#fff,stroke:#333 style Exec fill:#2ECC71,stroke:#333,color:#fff style Masked fill:#27AE60,stroke:#333,color:#fff style Block fill:#C0392B,stroke:#333,color:#fff style Approve fill:#F39C12,stroke:#333,color:#fff style Audit fill:#3498DB,stroke:#333,color:#fff ``` Design principle: No tool execution occurs until the Authorization Fabric returns ALLOW or REQUIRE_APPROVAL is satisfied via an approval workflow. Where Power Automate fits (important for readers) In most Copilot Studio implementations, Agents calls Power Automate (agent flows), is the practical integration layer that calls enterprise services and APIs. Copilot Studio supports “agent flows” as a way to extend agent capabilities with low-code workflows. For this pattern, Power Automate typically: acquires/uses the right identity context for the call (depending on your tenant setup), and calls the /authorize endpoint of the Authorization Fabric, returns the decision payload to the agent for branching. Copilot Studio also supports calling REST endpoints directly using the HTTP Request node, including passing headers such as Authorization: Bearer <token>. Protected endpoint only: Securing the Authorization Fabric with Microsoft Entra For this V2 pattern, the Authorization Fabric must be protected using Microsoft Entra‑protected endpoint on Azure Functions/App Service (built‑in auth). Microsoft Learn provides the configuration guidance for enabling Microsoft Entra as the authentication provider for Azure App Service / Azure Functions. Step 1 — Create the Authorization Fabric API (Azure Function) Expose an authorization endpoint: HTTP Step 2 — Enable Microsoft Entra‑protected endpoint on the Function App In Azure Portal: Function App → Authentication Add identity provider → Microsoft Choose Workforce configuration (enterprise tenant) Set Require authentication for all requests This ensures the Authorization Fabric is not callable without a valid Entra token. Step 3 — Optional hardening (recommended) Depending on enterprise posture, layer: IP restrictions / Private endpoints APIM in front of the Function for rate limiting, request normalization, centralized logging (For a POC, keep it minimal—add hardening incrementally.) Externalizing policy (so governance scales) To make this pattern reusable across multiple agents, policies should not be hardcoded inside each agent. Instead, store policy definitions in a central policy store such as Cosmos DB (or equivalent configuration store), and have the PDP load/evaluate policies at runtime. Why this matters: Policy changes apply across all agents instantly (no agent republish) Central governance + versioning + rollback becomes possible Audit and reporting become consistent across environments (For the POC, a single JSON document per policy pack in Cosmos DB is sufficient. For production, add versioning and staged rollout.) Store one PolicyPack JSON document per environment (dev/test/prod). Include version, effectiveFrom, priority for safe rollout/rollback. Minimal decision contract (standard request / response) To keep the fabric reusable across agents, standardize the request payload. Request payload (example) Decision response (deterministic) Example scenario (1 minute to understand) Scenario: A user asks a Finance agent to create a Purchase Order for 70,000. Even if the user has API permission and the agent can technically call the ERP API, runtime policy should return: REQUIRE_APPROVAL (threshold exceeded) trigger an approval workflow execute only after approval is granted This is the difference between API access and authorized business execution. Sample Policy Model (RBAC + ABAC + Approval) This POC policy model intentionally stays simple while demonstrating both coarse and fine-grained governance. 1) Coarse‑grained RBAC (roles → actions) FinanceAnalyst CreatePO up to 50,000 ViewVendor FinanceManager CreatePO up to 100,000 and/or approve higher spend 2) Fine‑grained ABAC (conditions at runtime) ABAC evaluates context such as region, classification, tenant boundary, and risk: 3) Approval injection (Agent‑level JIT execution) For higher-risk/high-impact actions, the fabric returns REQUIRE_APPROVAL rather than hard deny (when appropriate): How policies should be evaluated (deterministic order) To ensure predictable and auditable behavior, evaluate in a deterministic order: Tenant isolation & residency (ABAC hard deny first) Classification rules (deny or mask) RBAC entitlement validation Threshold/risk evaluation Approval injection (JIT step-up) This prevents approval workflows from bypassing foundational security boundaries such as tenant isolation or data sovereignty. Copilot Studio integration (enforcing runtime authorization) Copilot Studio can call external REST APIs using the HTTP Request node, including passing headers such as Authorization: Bearer <token> and binding response schema for branching logic. Copilot Studio also supports using flows with agents (“agent flows”) to extend capabilities and orchestrate actions. Option A (Recommended): Copilot Studio → Agent Flow (Power Automate) → Authorization Fabric Why: Flows are a practical place to handle token acquisition patterns, approval orchestration, and standardized logging. Topic flow: Extract user intent + parameters Call an agent flow that: calls /authorize returns decision payload Branch in the topic: If ALLOW → proceed to tool call If REQUIRE_APPROVAL → trigger approval flow; proceed only if approved If DENY → stop and explain policy reason Important: Tool execution must never be reachable through an alternate topic path that bypasses the authorization check. Option B: Direct HTTP Request node to Authorization Fabric Use the Send HTTP request node to call the authorization endpoint and branch using the response schema. This approach is clean, but token acquisition and secure secretless authentication are often simpler when handled via a managed integration layer (flow + connector). AI Foundry / Semantic Kernel integration (tool invocation gate) For Foundry/SK agents, the integration point is before tool execution. Semantic Kernel supports Azure AI agent patterns and tool integration, making it a natural place to enforce a pre-tool authorization check. Pseudo-pattern: Agent extracts intent + context Calls Authorization Fabric Enforces decision Executes tool only when allowed (or after approval) Telemetry & audit (what Security Architects will ask for) Even the best policy engine is incomplete without audit trails. At minimum, log: agentId, userUPN, action, resource decision + reason + policyIds approval outcome (if any) correlationId for downstream tool execution Why it matters: you now have a defensible answer to: “Why did an autonomous agent execute this action?” Security signal bonus: Denials, unusual approval rates, and repeated policy mismatches can also indicate prompt injection attempts, mis-scoped agents, or governance drift. What this enables (and why it scales) With a shared Authorization Fabric: Avoid duplicating authorization logic across agents Standardize decisions across Copilot Studio + Foundry agents Update governance once (policy change) and apply everywhere Make autonomy safer without blocking productivity Closing: Identity gets you who. Runtime authorization gets you whether/when/how. Copilot Studio can automatically create Entra agent identities (preview), improving identity governance and visibility for agents. But safe autonomy requires a runtime decision plane. Securing that plane as an Entra-protected endpoint is foundational for enterprise deployments. In enterprise environments, autonomous execution without runtime authorization is equivalent to privileged access without PIM—powerful, fast, and operationally risky.Build a more effective co-sell motion with the new Co-sell Execution Engine skilling series
Turn co-sell into a more consistent growth engine for your business with a new series of skilling videos. The new five-part Co-sell Execution Engine video series, now available on the Microsoft Partner Skilling Hub, gives you practical guidance from Microsoft co-sell leaders and experienced partners. Across five on-demand sessions, Microsoft co-sell leaders and experienced partners share proven frameworks, data-driven strategies, and real-world insights so you can: Strengthen collaboration with Microsoft sellers. Improve deal velocity. Increase win rates. Scale co-sell across your business. Choose the sessions most relevant to your business needs or complete the full series to learn how successful partners turn co-sell from a one-time activity into a scalable growth engine. View the series today.Reminder: Ask Microsoft Anything with David Weston is Tomorrow (8/25) at 8AM PST!
David Weston leads Agentic Security at Microsoft, where he and his team build the AI models, autonomous agents, and evaluation systems redefining how defenders operate. At Microsoft since the Windows 7 era, he has worked across exploit mitigation design, malware analysis, APT research, and led security engineering for Windows, Xbox, Azure OS, and Microsoft's Offensive Security Research & Engineering group. His current work is leading teams training frontier security models, agentic security systems for defenders, and pushing AI-driven vulnerability discovery through Microsoft's Multi-Model Agentic Scanning Harness (MDASH). A longtime member of the research community and former CISA technical advisor, David is a regular presenter at BlueHat, Black Hat, and DEF CON. Tomorrow he will be with us on Tech Community answering questions during a live hour of Q&A with all of you! Key areas David and his team can discuss: The vision behind Project Perception How AI is changing the economics of cyber offense and defense Lessons learned from building MDASH and Microsoft's AI security initiatives Security-first AI development and deployment What's next for defenders as agentic systems become mainstream Link: Ask Microsoft Anything: Why Cybersecurity Needs a New Security Stack for the AI Era with David WestonMake confident buying decisions with Microsoft Marketplace
Help customers make confident technology decisions with a buying experience built around choice, flexibility, and business needs. Join this live Microsoft Marketplace session on September 2, 2026, to learn how intelligent discovery, free trials, private offer requests, and flexible contract durations can support evaluation and purchasing conversations. Partners will gain practical guidance for working with business, technology, procurement, and IT stakeholders throughout the buying process. Use the session to sharpen co-sell conversations, connect solution value to customer priorities, and discuss commercial arrangements that fit each organization. Registration is not required. Add the event to your calendar, sign in to the Tech Community, select Attend for reminders, and post questions before or during the live broadcast. Explore the event and prepare your next customer conversation today. 👉 Attend the session live: Evaluate and buy solutions with Microsoft MarketplaceShadow Autonomy & Enterprise AI Governance
As AI agents become more autonomous, organizations face a growing challenge: identifying and governing AI systems that emerge outside established processes. Join this expert-led session to learn how to uncover "shadow autonomy" across your environment and build effective governance frameworks that balance innovation with security and compliance. You'll gain practical insights into detecting unauthorized agentic AI deployments, establishing approval and oversight workflows, implementing guardrails that empower teams to innovate responsibly, and creating enterprise-wide visibility into autonomous AI capabilities. Whether you're responsible for AI strategy, security, governance, risk, or compliance, this session will provide actionable guidance for managing the next generation of AI at scale. Hear from Microsoft experts Mehrnoosh Sameki, Responsible AI and AI Evaluation Tools Lead, and David Tang, Security Partner Marketing Lead for Asia, as they share best practices for building a secure, governed, and innovation-friendly AI ecosystem. Register now and learn how to confidently govern autonomous AI while accelerating responsible adoption across your organization, Shadow Autonomy & Enterprise AI Governance When: Thursday, 27 August 2026, 2:00 – 3:00 pm (GMT+10:00) Delivery language(s): English Closed captioning language(s): 简体中文, 繁體中文, 日本語, 한국어, EnglishMicrosoft Marketplace Partner Digest
What's new in Marketplace Convert more buyers into customers Microsoft recently expanded Marketplace listing capabilities with enhancements to free trials and the introduction of an option to request private offers, giving partners more ways to engage buyers at different stages of the purchasing journey. Customers can now discover and evaluate solutions through expanded trial experiences and transition more easily into paid subscription discussions by requesting custom pricing and terms directly from your Marketplace listings. ✨ Help customers evaluate your solution with free trials What's new On July 23 we announced the release of Marketplace enhanced trial capabilities. Customers can try solutions with confidence with the free trials in Microsoft Marketplace. Trials are available for multiple offer types, including SaaS, Azure virtual machines, Dynamics 365, and Power BI offers. New capabilities include: Custom meter trials: Partners can configure trials for SaaS solutions with metered pricing. Flexible trial durations: Partners can now configure SaaS trial durations from 1 to 180 days. Partner analytics: Partners can access SaaS trial analytics - including free trials initiated, active free trials, free trials converted, free trials not converted, and average trial duration - all within Partner Center Insights workspace. Customer discovery and management: Customers can better discover and manage trials. Upgrade to paid subscription during trial: Customers can upgrade to paid subscription at public pricing any time during a SaaS trial. Why it matters With enhanced trial capabilities in Microsoft Marketplace, partners can run self-service trials that make it easier for customers to try before they buy — whether for metered, per-user, or flat-rate pricing offers. Marketplace gives partners one place to manage trials end to end — from provisioning and mid-trial changes to insights — while improving offer discoverability through improved search, filters, and dedicated trial badges. Recommended action Review your Marketplace offers and trial strategy. For eligible SaaS offers, evaluate whether free trials can help you engage with more qualified buyers, faster. 📖 Learn more about free trials for SaaS ⚡ Customers can now request a private offer on Marketplace What’s new As of July 20, you can add a private offer request option directly on your Marketplace product pages. Customer requests are captured as Marketplace leads in referrals workspace and connected customer relationship management (CRM) integrations you’ve setup. This setting is disabled by default. You can easily activate it for applicable public offers. Why it matters More and more customers are seeking customized contracts and subscription pricing and terms tailored to their individual needs. This simple call to action reduces friction and helps you start the conversation with prospective buyers. Recommended action In the Marketplace offers workspace of Partner Center, update each of your offers for which you provide customers private offers. Enable the Request Private Offer setting and republish the offer. Events Recent events Multiparty private offers expand channel growth opportunities in Australia, Japan and South Africa Multiparty private offers continue to help software companies accelerate channel-led sales through Microsoft Marketplace. This past month, we hosted two region-focused Marketplace office hours sessions designed to help partners better understand local market opportunities, engage distributors and resellers, and scale Marketplace transactions through channel ecosystems in Australia and Japan. Whether you're looking to expand an existing Marketplace motion or explore new geographic opportunities, these sessions will provide practical guidance and market-specific insights to help you grow. See a list of currently supported countries/regions. Check out the recorded sessions: • Channel growth in Australia (English) • Channel growth in Japan (Japanese) Helping developers build, monetize, and scale AI solutions with Marketplace Discover how Microsoft Marketplace helps software companies access AI models and developer tools, accelerate application development, and reach customers through Microsoft's global commercial ecosystem. Learn how to monetize applications and agents without building and maintaining your own commerce and distribution infrastructure. Watch the recording Upcoming events Build AI-powered solutions, monetize through Microsoft Marketplace, and scale revenue through Microsoft expertise, skilling, and investments. Frontier Accelerate for Marketplace is an upcoming unified offering for software development companies to bring AI-powered solutions to market, drive customer acquisition and revenue growth, and scale through Microsoft Marketplace with technical guidance, skilling, and investments aligned to every stage of growth. 📆 Join us on August 26th before general availability to learn about the new offering, benefit alignment, migration guidance, and enrollment requirements. Next steps Turn insights into FY27 success — starting today. Ready to carry the momentum forward from MCAPS Start for Partners? Get everything you need to refine and execute your FY27 strategy in the Partner Activation Zone, including session recordings, ready-to-use playbooks, and tools to start building pipeline. Leverage your Marketplace Rewards benefits Discover use cases and how to leverage your Azure sponsorship. With Marketplace Rewards Azure sponsorships, eligible software development companies can increase sales through Microsoft Marketplace by using the sponsorships for customer deployments tied to Marketplace deals—and to offset infrastructure costs from eligible free trial offers. 📍Review the Marketplace Rewards Azure sponsorship policy guide for the latestMicrosoft Marketplace Partner Digest
April kickstarts a face-paced quarter of accelerated opportunity as partners line up new co‑sell motions and expand channel‑led sales—including resale‑enabled offers—to reach more customers across global markets, all while rapidly building and publishing transactable AI apps and agents to Microsoft Marketplace to meet growing customer demand. ✨ Microsoft Cloud AI Partner Program This month brings several important updates to Specializations and Solutions Partner designations, including revised performance criteria for the Small and Midsize Business Management specialization and new skilling options across Modern Work, Teams, and Digital & App Innovation. Microsoft is also evolving specializations to better reflect the shift toward AI—introducing the Secure AI Productivity specialization, retiring the Adoption and Change Management specialization, and preparing to merge several existing specializations into streamlined, solution‑aligned offerings. Learn more 🆕 What’s new in Partner Center MFA enforcement for Partner Center APIs Partner Center is now enforcing multifactor authentication (MFA) for all app + user API calls, with full enforcement as of April 1, 2026. Any requests made without a valid MFA token will be blocked with a 401 response and error code 900421. All APIs already support MFA, so update your systems now to avoid disruptions, strengthen security, and align with Partner Center requirements. Learn more 📈 Go-to-market with Microsoft Marketplace Microsoft has released a new collection of Azure go‑to‑market assets built specifically for SMB audiences, giving partners step‑by‑step guidance, tailored messaging, and ready‑to‑use materials to drive demand in a rapidly expanding market projected to surpass $1 trillion by 2030. This content library equips distributors, resellers, and service providers with everything needed to engage SMB customers at scale—from solution plays and sales resources to campaign‑ready materials—helping partners build pipeline, deepen customer conversations, and grow recurring cloud revenue. Partners can explore the full Azure SMB content collection to activate these assets in upcoming campaigns and accelerate their cloud practice growth. Explore resources to engage Azure SMB customers Reduced Microsoft Dragon Copilot pricing Partners can now access a full library of Dragon Copilot training and go‑to‑market resources, including sales pitch decks, messaging and positioning guides, demo materials, FAQs, data sheets, infographics, and more—each with detailed descriptions to help teams understand how and when to use them. These materials are designed to help Dragon Copilot partners confidently market, sell, and support the solution with consistent, enterprise‑ready content. Access Dragon Copilot partner assets Plus, new Microsoft Dragon Copilot partner resources Additionally, Microsoft has announced a reduced list price for the Dragon Copilot per‑user license, effective May 1, 2026, across all current geographies. This update simplifies pricing, expands competitiveness, and retires the separate Physician Practice offer, consolidating all capabilities into the standard license. A new per‑encounter consumption model for ambient and generative AI capabilities will also launch on May 1, making usage easier to understand and manage. Together, these changes create a more streamlined, cost‑effective path for partners to drive Dragon Copilot adoption and growth. Read the announcement Marketplace offer optimization recommendations in App Advisor Microsoft has introduced a new AI‑powered Marketplace listing optimization capability in App Advisor, giving partners instant, personalized recommendations to improve the clarity, quality, and discoverability of their public Marketplace listings. The tool evaluates listings across six key categories—from value proposition to grammar—and provides targeted guidance aligned with Marketplace best practices, helping partners iterate faster without manual review cycles. Available free and on demand in the US, this capability enables continuous optimization so partners can strengthen engagement, improve search visibility, and stand out in an increasingly competitive catalog. Get recommendations for your Marketplace offer 💡Stay up to date with regular Partner Center announcements 📅 Marketplace events The Marketplace trainings and events calendar is updated with new trainings, live demos, and partner‑focused sessions designed to help software companies and channel partners accelerate co‑sell, private offers, and Marketplace‑first sales growth. Catch up on recent webinars and register for upcoming events that break down proven strategies, best practices, and highlight tools and resources to strengthen your Marketplace motions. Recent events Why Azure belongs in your multi-cloud strategy April 2, 2026 This event helps Marketplace‑aligned software companies understand why incorporating Azure into their multi-cloud strategy can boost customer acquisition, deal velocity, and co‑sell success. Partners will hear how to replicate solutions for Azure, tap into Microsoft funding programs, leverage tools that speed time‑to‑market, and convert modernization efforts into sustained Marketplace growth 🎥 Watch the recording Upcoming events Seamless private offers: From creation to purchase and activation April 15, 2026 (8:30 AM PDT) Next week’s session with Stephanie_Brice and Chr_Brown will provide partners an end‑to‑end look at how to execute seamless private offers—from creating them in Partner Center to extending them across channel‑led sales motions such as multiparty private offers, CSP private offers, all the way through customer purchase and activation. With a live demo, guidance on resale enabled offers and flexible billing schedules, and time for Q&A, attendees will see exactly how private offers work in practice to streamline deal execution and accelerate Marketplace business growth. Register to attend Maximize selling with Microsoft and Marketplace ROI April 28, 2026 (8:30 AM PDT) Partners will learn how to simplify their Microsoft co‑sell motions, unlock underutilized incentives, and automate manual Partner Center tasks using WorkSpan. Drawing on workflows that have powered more than $5B in co‑sell revenue, this session covers how to apply for Azure sponsorship, earn and activate Marketplace Rewards benefits, and use WorkSpan’s AI‑powered platform to drive earlier seller actions and stronger partnership execution. It’s a practical guide to capturing more value from the Microsoft ecosystem. Register to attend Revisit past sessions and see the full calendar of Marketplace community events for partners and customers. Whether you’re expanding co‑sell motions, publishing new AI‑powered solutions, optimizing private‑offer execution, or tapping into updated programs like Dragon Copilot, the opportunities to reach more customers and accelerate growth continue to expand. As always, we welcome your insights and feedback—let us know what topics you’d like to see covered in a future post so we can continue shaping this digest around what matters most to you.Microsoft Marketplace Partner Digest
March marks a strong quarter of momentum across the Microsoft Marketplace ecosystem, with partners scaling their businesses while delivering high quality customer experiences—directly, through the channel, and alongside Microsoft. From monetizing AI innovation to streamlining post purchase workflows and co-selling motions, partners continue to turn Marketplace readiness into real, repeatable growth. This month’s digest highlights the insights, updates, and opportunities helping software companies meet customers where and how they choose to buy. Articles worth reading As more partners race to build AI apps and agents, the real differentiator is turning that innovation into recurring revenue through scalable sales motions. Microsoft’s Brady Bumgarner shares how App Advisor helps teams think about monetization well before they publish an offer, empowering partners to launch with confidence and scale faster. 🚀 Learn more about AI app and agent monetization Brady also breaks down how combining Marketplace transactable offers with Azure IP co-sell readiness turns co-selling into a true growth engine. More partners are leveraging the insights and guidance available through App Advisor to build repeatable co-selling muscle memory. 🔄️See how co-selling with Microsoft can accelerate your business growth As customers move to AI‑first architectures, cloud cost optimization is becoming a core decision lens—not just an operational concern. In this post, Justin Royal explores how customers are rethinking cost, performance, and governance as continuous disciplines. For sellers, this has clear implications: customers increasingly expect flexibility in how solutions scale, perform, and are paid for, and those expectations should shape how software companies build, package, and position offers on Marketplace. 💸 Explore how customers are optimizing cloud spend as AI adoption scales Accelerate your Marketplace growth by delivering a seamless customer experience after the click. Marketplace Fulfillment APIs automate activation, entitlement, and subscription management so you can reduce friction, speed time‑to‑value, and scale globally with confidence. Explore how these APIs—and new Microsoft reference code—help product teams integrate faster and support every customer at every stage. 🔍 Discover how Marketplace Fulfillment APIs streamline and automate critical post purchase workflows Marketplace updates Dragon Copilot solutions in Microsoft Marketplace On March 5, we announced preview of Dragon Copilot solutions for Microsoft Marketplace. This enables software companies to build and sell AI apps and agents that integrate with Dragon Copilot, while allowing customers to discover and purchase solutions that work with their existing Microsoft investments. Software companies can build and publish their solutions using one of three offer types: Dragon Copilot Physician Apps and Agents (in preview now) Dragon Copilot Clinical App Connectors (coming soon) Dragon Copilot Radiology Apps and Agents (coming soon) Dragon Copilot is built for care teams including physicians, nurses, and radiologists and is already operating with more than 100,000 clinicians relying on it daily to support care for millions of patients each month. Steps you can take to get started: Read through our documentation on how extensions for Dragon Copilot work and how to build your own Check out the sample repo with sample code, and more Contact dragon_extensions@microsoft.com to inquire about joining preview 🐉 Learn how Dragon Copilot solutions are modernizing Healthcare Recent events How to build a Microsoft Marketplace channel practice In his recent webinar, Darren Sharpe highlights how partners are increasingly building their channel businesses with Microsoft Marketplace at the core—using it as a channel-led, Marketplace delivered growth engine. As buying shifts toward lineofbusiness leaders and decentralized procurement, Marketplace brings together discovery, governance, and enterprise purchasing in one place. Darren shares how partners that align sales, alliances, and operations around Marketplace are better positioned to drive repeatable growth, meeting customers where and how they choose to buy. 🎥 Watch on demand Inside Azure IP co-sell: What high-performing software companies do differently Get an insider’s view of what truly moves the needle for Microsoft Marketplace and Microsoft Azure IP co-sell success. Guest speaker Barbara Treviño breaks down the signals Microsoft prioritizes when assessing submission strength—helping software development companies understand what great looks like across architecture, messaging, evidence, and sequencing. You’ll learn why high performing software development companies approach readiness differently, and how that difference translates directly into smoother approvals and stronger GTM impact. 🎥 Watch on demand AI-powered automation for Marketplace private offers and IP co-sell Learn how software development companies can use AI-powered automation to simplify buying through Microsoft Marketplace, streamline Microsoft Marketplace private offers, and maximize the effectiveness of co-selling opportunities. Join Jon Yoo, Co-Founder & CEO at Suger, as he explores how reducing operational friction in Partner Center can help you accelerate deal velocity, improve collaboration with Microsoft sellers, and drive Azure adoption. 🎥 Watch on demand 📅 Coming up Partner office hour Build, publish, and optimize Marketplace offers with App Advisor Wednesday, Mar 18, 2026, 8:30 AM PDT Tune in for live demos and proven best practices on using App Advisor, Microsoft’s guided experience for Microsoft Marketplace success! Learn what App Advisor is, how it works, and how it can help partners accelerate Marketplace offer creation. Walk through key stages of the experience from validating value to publishing and optimizing your listing. ➡️ Get the meeting details Customer office hours Charting your AI strategy for manufacturing with Marketplace Wednesday, Mar 25, 2026, 9:30 AM PDT Build, buy, or blend? Gain the insights you need as a manufacturer to scale AI apps and agents across the factory floor using Microsoft Marketplace. We’ll go beyond AI theory and focus on practical manufacturing scenarios—connecting factory equipment, IoT, and enterprise systems into a unified foundation that enables analytics, digital twins, and AI agents. ➡️ Get the meeting details In-person events Channel Partners Conference & Expo 2026 Microsoft Marketplace is sponsoring Channel Partners Conference & Expo 2026 in Las Vegas, with interactive sessions, booth conversations, and private meetings focused on helping channel partners understand how Marketplace can simplify software purchasing for their customers. Partners can expect to learn how the expansive catalogue of products and services available from thousands of software companies delivered through channel-led sales capabilities are Marketplace enabled and accelerate AI‑ and cloud‑led sales through Marketplace. 📆 April 13-16, 2026 📍The Venetian Resort, Las Vegas ➡️ See the details and learn how to register Microsoft AI Tour Our series continues, coming to more cities around the globe. Bringing in‑person opportunities for partners to connect with Microsoft experts, explore innovation and get inspired. ➡️ Find your city and register
