Learn how leading partners drive co-sell success with Microsoft Marketplace
Want to create more Marketplace opportunities and strengthen your co-sell motion? Join Reis Barrie, CEO of Carve Partners, for a practical discussion on how leading software companies use Microsoft Marketplace to accelerate growth, engage Microsoft sellers, and create repeatable paths to revenue. You'll learn the fastest path toward transactable offers and Azure IP co-sell eligibility, explore the seller habits that consistently generate Marketplace opportunities, and discover strategies for identifying high-potential accounts and shortening sales cycles. The session will also cover Marketplace signals, funding opportunities, and proven engagement approaches that help partners build momentum sooner. Whether you're responsible for sales, alliances, Marketplace strategy, or go-to-market execution, this session offers actionable insights you can apply immediately. Stay for the live Q&A and bring your questions. Add to your calendar: How leading partners drive co-sell success with MarketplaceBuild a more effective co-sell motion with the new Co-sell Execution Engine skilling series
Turn co-sell into a more consistent growth engine for your business with a new series of skilling videos. The new five-part Co-sell Execution Engine video series, now available on the Microsoft Partner Skilling Hub, gives you practical guidance from Microsoft co-sell leaders and experienced partners. Across five on-demand sessions, Microsoft co-sell leaders and experienced partners share proven frameworks, data-driven strategies, and real-world insights so you can: Strengthen collaboration with Microsoft sellers. Improve deal velocity. Increase win rates. Scale co-sell across your business. Choose the sessions most relevant to your business needs or complete the full series to learn how successful partners turn co-sell from a one-time activity into a scalable growth engine. View the series today.Reminder: Ask Microsoft Anything with David Weston is Tomorrow (8/25) at 8AM PST!
David Weston leads Agentic Security at Microsoft, where he and his team build the AI models, autonomous agents, and evaluation systems redefining how defenders operate. At Microsoft since the Windows 7 era, he has worked across exploit mitigation design, malware analysis, APT research, and led security engineering for Windows, Xbox, Azure OS, and Microsoft's Offensive Security Research & Engineering group. His current work is leading teams training frontier security models, agentic security systems for defenders, and pushing AI-driven vulnerability discovery through Microsoft's Multi-Model Agentic Scanning Harness (MDASH). A longtime member of the research community and former CISA technical advisor, David is a regular presenter at BlueHat, Black Hat, and DEF CON. Tomorrow he will be with us on Tech Community answering questions during a live hour of Q&A with all of you! Key areas David and his team can discuss: The vision behind Project Perception How AI is changing the economics of cyber offense and defense Lessons learned from building MDASH and Microsoft's AI security initiatives Security-first AI development and deployment What's next for defenders as agentic systems become mainstream Link: Ask Microsoft Anything: Why Cybersecurity Needs a New Security Stack for the AI Era with David WestonMake confident buying decisions with Microsoft Marketplace
Help customers make confident technology decisions with a buying experience built around choice, flexibility, and business needs. Join this live Microsoft Marketplace session on September 2, 2026, to learn how intelligent discovery, free trials, private offer requests, and flexible contract durations can support evaluation and purchasing conversations. Partners will gain practical guidance for working with business, technology, procurement, and IT stakeholders throughout the buying process. Use the session to sharpen co-sell conversations, connect solution value to customer priorities, and discuss commercial arrangements that fit each organization. Registration is not required. Add the event to your calendar, sign in to the Tech Community, select Attend for reminders, and post questions before or during the live broadcast. Explore the event and prepare your next customer conversation today. 👉 Attend the session live: Evaluate and buy solutions with Microsoft MarketplaceShadow Autonomy & Enterprise AI Governance
As AI agents become more autonomous, organizations face a growing challenge: identifying and governing AI systems that emerge outside established processes. Join this expert-led session to learn how to uncover "shadow autonomy" across your environment and build effective governance frameworks that balance innovation with security and compliance. You'll gain practical insights into detecting unauthorized agentic AI deployments, establishing approval and oversight workflows, implementing guardrails that empower teams to innovate responsibly, and creating enterprise-wide visibility into autonomous AI capabilities. Whether you're responsible for AI strategy, security, governance, risk, or compliance, this session will provide actionable guidance for managing the next generation of AI at scale. Hear from Microsoft experts Mehrnoosh Sameki, Responsible AI and AI Evaluation Tools Lead, and David Tang, Security Partner Marketing Lead for Asia, as they share best practices for building a secure, governed, and innovation-friendly AI ecosystem. Register now and learn how to confidently govern autonomous AI while accelerating responsible adoption across your organization, Shadow Autonomy & Enterprise AI Governance When: Thursday, 27 August 2026, 2:00 – 3:00 pm (GMT+10:00) Delivery language(s): English Closed captioning language(s): 简体中文, 繁體中文, 日本語, 한국어, EnglishMicrosoft Marketplace Partner Digest
What's new in Marketplace Convert more buyers into customers Microsoft recently expanded Marketplace listing capabilities with enhancements to free trials and the introduction of an option to request private offers, giving partners more ways to engage buyers at different stages of the purchasing journey. Customers can now discover and evaluate solutions through expanded trial experiences and transition more easily into paid subscription discussions by requesting custom pricing and terms directly from your Marketplace listings. ✨ Help customers evaluate your solution with free trials What's new On July 23 we announced the release of Marketplace enhanced trial capabilities. Customers can try solutions with confidence with the free trials in Microsoft Marketplace. Trials are available for multiple offer types, including SaaS, Azure virtual machines, Dynamics 365, and Power BI offers. New capabilities include: Custom meter trials: Partners can configure trials for SaaS solutions with metered pricing. Flexible trial durations: Partners can now configure SaaS trial durations from 1 to 180 days. Partner analytics: Partners can access SaaS trial analytics - including free trials initiated, active free trials, free trials converted, free trials not converted, and average trial duration - all within Partner Center Insights workspace. Customer discovery and management: Customers can better discover and manage trials. Upgrade to paid subscription during trial: Customers can upgrade to paid subscription at public pricing any time during a SaaS trial. Why it matters With enhanced trial capabilities in Microsoft Marketplace, partners can run self-service trials that make it easier for customers to try before they buy — whether for metered, per-user, or flat-rate pricing offers. Marketplace gives partners one place to manage trials end to end — from provisioning and mid-trial changes to insights — while improving offer discoverability through improved search, filters, and dedicated trial badges. Recommended action Review your Marketplace offers and trial strategy. For eligible SaaS offers, evaluate whether free trials can help you engage with more qualified buyers, faster. 📖 Learn more about free trials for SaaS ⚡ Customers can now request a private offer on Marketplace What’s new As of July 20, you can add a private offer request option directly on your Marketplace product pages. Customer requests are captured as Marketplace leads in referrals workspace and connected customer relationship management (CRM) integrations you’ve setup. This setting is disabled by default. You can easily activate it for applicable public offers. Why it matters More and more customers are seeking customized contracts and subscription pricing and terms tailored to their individual needs. This simple call to action reduces friction and helps you start the conversation with prospective buyers. Recommended action In the Marketplace offers workspace of Partner Center, update each of your offers for which you provide customers private offers. Enable the Request Private Offer setting and republish the offer. Events Recent events Multiparty private offers expand channel growth opportunities in Australia, Japan and South Africa Multiparty private offers continue to help software companies accelerate channel-led sales through Microsoft Marketplace. This past month, we hosted two region-focused Marketplace office hours sessions designed to help partners better understand local market opportunities, engage distributors and resellers, and scale Marketplace transactions through channel ecosystems in Australia and Japan. Whether you're looking to expand an existing Marketplace motion or explore new geographic opportunities, these sessions will provide practical guidance and market-specific insights to help you grow. See a list of currently supported countries/regions. Check out the recorded sessions: • Channel growth in Australia (English) • Channel growth in Japan (Japanese) Helping developers build, monetize, and scale AI solutions with Marketplace Discover how Microsoft Marketplace helps software companies access AI models and developer tools, accelerate application development, and reach customers through Microsoft's global commercial ecosystem. Learn how to monetize applications and agents without building and maintaining your own commerce and distribution infrastructure. Watch the recording Upcoming events Build AI-powered solutions, monetize through Microsoft Marketplace, and scale revenue through Microsoft expertise, skilling, and investments. Frontier Accelerate for Marketplace is an upcoming unified offering for software development companies to bring AI-powered solutions to market, drive customer acquisition and revenue growth, and scale through Microsoft Marketplace with technical guidance, skilling, and investments aligned to every stage of growth. 📆 Join us on August 26th before general availability to learn about the new offering, benefit alignment, migration guidance, and enrollment requirements. Next steps Turn insights into FY27 success — starting today. Ready to carry the momentum forward from MCAPS Start for Partners? Get everything you need to refine and execute your FY27 strategy in the Partner Activation Zone, including session recordings, ready-to-use playbooks, and tools to start building pipeline. Leverage your Marketplace Rewards benefits Discover use cases and how to leverage your Azure sponsorship. With Marketplace Rewards Azure sponsorships, eligible software development companies can increase sales through Microsoft Marketplace by using the sponsorships for customer deployments tied to Marketplace deals—and to offset infrastructure costs from eligible free trial offers. 📍Review the Marketplace Rewards Azure sponsorship policy guide for the latestFree webinar Aug 5: What actually changed in FY27 for software companies co-selling with Microsoft
Microsoft's fiscal year just reset. MCAPS Start laid out new seller priorities, refreshed solution plays, and shifts to the programs and incentives software companies rely on. And there's more moving underneath than what made the announcements. We're hosting a free, live session on August 5 to break it down for ISVs co-selling with Microsoft. The angle isn't a news recap of what changed. It's what to do about it. For every shift that matters, we cover the specific move to make. What we'll get into: - The FY27 changes that actually affect your partnership and co-sell motion (and the ones that just sound like they do) - What each shift means for how you share deals, engage sellers, and position your solution this year - A prioritized action list you can start working the same day Who it's for: software companies co-selling with Microsoft, including partnership leads, alliance managers, and co-sell teams who want to start FY27 with a plan rather than a backlog. The FY27 Playbook for Software Companies: What Changed and What to Do About It Wednesday, August 5 · 1:00 PM ET · 60 minutes · Free Register: https://www.carvepartners.com/upcoming-webinars/fy27-playbook-for-software-companiesBuild channel-led Marketplace growth in Japan
Multiparty private offers are now available in Japan, opening new opportunities for software companies and channel partners to sell collaboratively through Microsoft Marketplace. Join this session conducted in Japanese to learn how offers move between software companies, distributors, systems integrators, resellers, and customers and what each participant needs to do next. The Enterprise Partner Solutions team will cover eligible offer types, prerequisites, practical first steps, and how eligible purchases can contribute toward a customer’s Azure consumption commitment. Attendees will gain guidance for identifying opportunities, aligning partner roles, strengthening co-sell conversations, and telling a clearer customer-value story. A live Q&A will address practical questions from the Japanese partner ecosystem. Registration is not required. Add the session to your calendar, sign in to Tech Community, and select Attend to receive reminders. Multiparty private offers through Microsoft Marketplace: channel growth in JapanGain an early view of the Microsoft priorities shaping FY27
As AI innovation, agentic applications, and Microsoft Marketplace opportunities continue to reshape customer demand, early alignment has never been more important. This Microsoft Marketplace community article explores why MCAPS Start for Partners on July 22 is a key moment for Software Development Company (SDC) partners, ISVs, and Marketplace publishers looking to align with Microsoft’s FY27 priorities. Learn how Microsoft Marketplace investments, co-sell opportunities, app modernization initiatives, and emerging AI trends can influence your growth strategy, solution roadmap, and customer engagement plans for the year ahead. The article also highlights practical steps partners can take now to strengthen Marketplace readiness, identify areas for differentiation, and translate Microsoft priorities into actionable business outcomes. If your organization develops, sells, or publishes solutions through Microsoft Marketplace, this timely read will help you prepare for the opportunities shaping FY27. 👉 Read the full article: Why MCAPS Start for Partners on July 22 Matters for Software Development Companies
