Event details

Achieving co-sell readiness in Microsoft Marketplace is only the beginning. Many software development companies reach this milestone but struggle to translate it into meaningful pipeline and consistent seller engagement. Join Microsoft partner and special guest Trunal Bhanse, CEO and co-founder at Clazar, as he breaks down what separates companies that are simply “co-sell ready” from those that successfully build active, revenue-generating partnerships with Microsoft sellers. Drawing on real-world insights from hundreds of marketplace partners, we’ll explore the operational habits, processes, and strategies that drive faster deal velocity, larger deal sizes, and stronger collaboration with the Microsoft field.

You'll learn:

  • How to create seller-focused collateral that drives Microsoft field engagement
  • Best practices for working effectively with your Partner Development Manager (PDM)
  • How to improve referral response times to increase co-sell opportunities

You'll walk away with:

  • A practical checklist to improve Microsoft seller engagement immediately
  • Proven strategies to generate more co-sell opportunities
  • A clearer understanding of how to operationalize your marketplace motion for consistent growth

How do I participate?

Select Add to calendar to save the date, then click the Attend button to save your spot, receive event reminders, and participate in the Q&A.* If you can’t make the live event, don’t worry. You can post questions in advance and catch up on the answers and insights later in the week.

This session will be recorded and available on demand immediately after airing. It will feature AI-generated captions during the live broadcast. Human-generated captions and a recap of the Q&A will be available by the end of the week.

* Don’t see the Attend button? Sign in to your Marketplace Tech Community account or register for the Tech Community and join the conversation!

Heather_Poulsen
Updated May 01, 2026
co-sell
events
guest speaker series
marketplace
webinar

2 Comments

  • Heather_Poulsen's avatar
    Heather_Poulsen
    Icon for Community Manager rankCommunity Manager
    May 07, 2026

    Thanks for tuning in to the Microsoft Marketplace guest speaker series! Here's a recap of the questions discussed during the Q&A section, with links to that part of the recording so you can get to the conversation more quickly:

    • What response-time benchmarks should we aim for with referrals? - discussed at 16:40 and 24:48

    • How do Microsoft sellers decide which marketplace partners to engage with first? - discussed at 26:01

    • What signals do sellers look for before they trust a partner enough to introduce them to customers? -- discussed at 27:33

    • What is the best way to introduce ourselves to Microsoft sellers without being too promotional? -- discussed at 29:09

    • Are there any indicators that will show us that co-sell is gaining traction before revenue shows up? -- discussed at 31:26

    • What are the best ways to stay visible to sellers over time, not just during launch? -- discussed at 34:38

    • What should we fix first if our motion is not producing results? -- discussed at 35:52

    • What seller-focused collateral works best? What kind of content do sellers actually want from partners? -- discussed at 38:29

    • If you could give marketplace partners one rule for working with Microsoft sellers, what would it be? -- discussed at 39:25

     

  • Heather_Poulsen's avatar
    Heather_Poulsen
    Icon for Community Manager rankCommunity Manager
    May 07, 2026

    Welcome to the Microsoft Marketplace guest speaker series. Today, Trunal will be sharing insights and tips, but we also welcome your questions. Post them here in the comments at any time! 

    If your organization's policies prevent you from watching the video here on this page, you can also tune in on LinkedIn.