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Why to include Azure in your multi-cloud strategy
For software companies building on AWS, adding Azure isn’t just a technical decision—it’s a growth strategy. In this Marketplace blog, learn how replicating your solution to Azure can unlock access to Microsoft’s global seller network, enterprise customers, and commercial marketplace incentives that can reduce procurement friction and accelerate deal velocity.
The article breaks down the business case, the role of Marketplace and co-sell, and the financial incentives available to partners—plus practical guidance on when and how to get started.
Read the full article to understand why expanding to Azure is increasingly a go-to-market decision, not just an infrastructure one. Replicating solutions to Azure: The business case, the incentives, and how to get there fast | Microsoft Community Hub
Learn more and join the April 2nd webinar for live Q&A Why Azure belongs in your multicloud strategy - Microsoft Marketplace Community
1 Reply
One thing worth planning for when you replicate to Azure: most partners assume their existing co-sell materials carry over, but they don't fully. The Partner Center matching reads your Azure listing separately, and since the QRP retirement the signals it looks for have changed.
The practical issue is that ISVs expanding from AWS to Azure often set up their Azure listing quickly to get live, then leave the co-sell section as-is because the product is the same. But the industry tags, solution area alignment, and co-sell one-pager all need to reflect Azure-specific customer scenarios to get meaningful referral matching. A listing that performs well on one cloud doesn't automatically perform on the other.
Worth building that into your Azure expansion timeline rather than going back and fixing it after launch.
