Why to include Azure in your multi-cloud strategy

One thing worth planning for when you replicate to Azure: most partners assume their existing co-sell materials carry over, but they don't fully. The Partner Center matching reads your Azure listing separately, and since the QRP retirement the signals it looks for have changed.

The practical issue is that ISVs expanding from AWS to Azure often set up their Azure listing quickly to get live, then leave the co-sell section as-is because the product is the same. But the industry tags, solution area alignment, and co-sell one-pager all need to reflect Azure-specific customer scenarios to get meaningful referral matching. A listing that performs well on one cloud doesn't automatically perform on the other.

Worth building that into your Azure expansion timeline rather than going back and fixing it after launch.