Lead traction from MS Teams Store vs MS Marketplace

Separate Teams app usage from Marketplace acquisition and lead reporting. In Partner Center, open Insights, then Office addins, Teams apps usage, and select your app. This provides aggregate active-user and tenant statistics; allow up to 48 hours for daily data. Microsoft explicitly says the general Acquisitions report does not support Teams app acquisition data, which explains why it cannot provide the funnel you expected. For your SaaS offer, check the Referrals workspace separately for available Marketplace leads. Microsoft's current lead guidance describes consented Contact me requests and completed purchases; it does not promise contact details for every abandoned Get it now click in Teams. Offer an optional contact route and publish the security and administrator-approval information before installation. If eligible usage or leads are missing, raise a Partner Center support request with the relevant app ID, offer ID, dates, and report names.