Get Noticed in Marketplace with a Title that Works Harder

When you want to be found more easily on marketplace, remember what searchers see. They see your Title, your company name and the first line of your listing. How can you use this to your advantage?

 

1. Make sure your Title tells searchers what your solution does. The first 50 characters will be displayed on the search page. Remember, your listing Title does not need to be the title of your app or solution.
   • Here's an example from Solgari that adds the function into the title. The reader immediately gets an understanding of what this solution is, and very likely had typed in "call center" or "contact center" into search:
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2. Use the first sentence to be concise and communicate the reason for your solution. The first 100 characters will show up. Be sure to use keyword and SEO optimization insights to craft these.
   • Here's an example from Autopilot that does this well. This summary quickly outlines the key benefit of the app:
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3. Use formatting to lead the reader down the page and reinforce your benefits. Start sentences with actionable benefits that speak to your audience.
   • Again, Solgari does a good job of this in their listing. Even if this is a bit small to read, you can experience how your eye is drawn to scan the listing and take in the information quickly:
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What NOT to do

See the missed opportunities in this search summary, and the fictionalized listing text. Would you click through or pass by?

1. Just using the company name in all places doesn't help the reader understand the function of the solution.
2. The headline that shows up in search does not specifically help the reader understand the benefit.
3. The listing is repetitive and doesn't start sentences with key benefits for the reader.

I would have passed this one by.

 

Before you update your listing, go do a search yourself to see what is showing up. Can you stand out from the other listing? With these simple tips, you are off to a great start!

 

There are some great guides and helpful info to create stronger listings on all of the Microsoft Marketplace outlets. Be sure to check out the links below. 

Commercial marketplace publishing guide 

Microsoft AppSource and Azure Marketplace Best Practices Guide

Marketplace Strategy Guide

 

Many thanks to Ed Grant from Solgari, and Adam Shapiro from Autopilot.

 

-J.L.

ISV Success Program Engagement Manager for Teams Partners