Scale your sales growth with negotiated deals and reselling with ease

Microsoft

Jan 22, 2026

The key decision is choosing the right deal type for how you sell. Get help with App Advisor.

Negotiated deals are one of the most effective ways to grow larger, more flexible sales through Microsoft Marketplace. They let you align pricing, billing, and terms to how customers prefer to buy, without changing how your app or agent is built. That last point matters.

Negotiated deals don’t require you to create a new app or agent. Instead, they let you repackage existing, publicly transactable offers with customized terms for specific customers or partners. The result is faster deal execution without added development overhead.

Reselling at scale allows you to shift sales execution to partners, while maintaining Marketplace billed sales recognition for benefits and incentives. You can authorize a partner once, allowing them to resell your existing offer repeatedly using negotiated terms.

A flow chart of how to choose the right types of negotiated deals for your offer type and sales motions.

Start with how you sell

Most negotiated deal decisions come down to two questions:

Are you selling directly to customers or through partners?

Do you want to manage each deal yourself, or enable others to sell on your behalf?

Your answers determine which negotiated deal type fits best. All of these deal types can be configured in Partner Center within the Marketplace Offers workspace, under the Private Offers tab.

Customer private offers

Best for direct, 1:1 customer deals,

Keeps sales motions simple for owning customer relationships,

Enables custom pricing, terms, and flexible billing without creating a new offer,

Negotiate directly with a specific customer using 1+ existing marketplace plans.

This option works well when you want a fast, controlled way to bring an off-marketplace agreement into Marketplace using your existing app or agent.

Multiparty private offers (MPO)

Best for collaborative deals with a selling partner,

Supports partner-led deals while preserving Marketplace benefits,

Packages software and partner services into one coordinated purchase,

Empower joint sales to a specific customer through a single negotiated transaction.

MPOs are a strong choice when a partner plays a critical role in influencing the deal or delivering the solution, but you still want to transact through Marketplace. These deals are only available in the US, UK, and Canada currently.

Resale enabled offers (REO)

Best for partner-led selling at scale,

Extends your reach to new markets without managing individual deals,

Shifts sales execution to partners, while maintaining Marketplace billed sales,

Authorize a partner once, allowing them to resell your existing offer repeatedly using negotiated terms.

REO is ideal if your growth strategy relies on channel scale and repeatable partner execution using the same core app or agent.

Cloud Solution Provider (CSP) private offers

Best for customers who buy through CSPs,

Enables structured margin sharing to CSPs without duplicating offers,

Aligns with how many customers already purchase cloud solutions,

Extends negotiated pricing to CSP partners, who then sell to their customers.

CSP private offers fit when customers prefer to buy through their CSP relationship rather than directly from you.

Use App Advisor to choose with confidence

Each negotiated deal type has specific eligibility requirements, supported offer types, and regional considerations. App Advisor helps remove guesswork by guiding you through the decision based on how you sell.

Ready to move forward?