Why start with App Advisor?
If you’re looking to expand your sales reach quickly and efficiently, App Advisor helps clarify your options. It provides tailored guidance to help you understand resale enabled offers (REO) and determine whether this pathway to near global scale is right for your marketplace strategy.
Microsoft Marketplace offers several ways to grow through partners, and choosing the right one can feel complex. App Advisor simplifies the decision, giving you clear, scenario‑based guidance on REO, Cloud Solution Provider (CSP), multi‑party offers (MPO), and customer private offers, so you can confidently pick the model that aligns with your goals.
Grow globally with resale enabled offers
Resale enabled offers (REO) open the channel-led marketplace opportunity for near-global scale. Many software companies like you rely on channel partnerships for the sales and implementation of their solution. With this feature, you can enable your channel partner(s) to sell on your behalf, creating a simplified pathway for recurring revenue and growth. For the channel, this helps unlock pre-committed cloud budget in new markets while also helping cut down implementation times as solutions are pre-configured to deploy on Azure.
If you’ve been looking for a clearer, faster path to a channel-led sales motion, REO provides the structure and automation to help you grow.
The opportunity to sell through channels only continues to grow.
Why resale enabled offers matter
REO changes the way you can sell.
It gives you a repeatable resale model inside Microsoft Marketplace to help you break through to new markets without adding overhead while channel partners maintain their customer relationships while getting the added value of Marketplace. The result is a simplified path to recurring revenue: one that aligns offer owners, channel partners, and customers around a more efficient transaction flow.
The benefits of REO
Resale enabled offers can help grow your bottom line with ease:
- Authorization to resell is nearly instantaneous,
- Your reach grows to match your reseller’s markets,
- Channel partners take on more of the sales execution,
- You only enable resale once. No repeated setup or engineering work required,
- Both you and your channel partner earn full Marketplace Billed Sales (MBS) credit, enabling you to maximize Marketplace Rewards benefits.
These advantages make REO a strategic lever for you to move toward a broader channel-led distribution model while helping you stay agile, expanding your reach, and avoiding adding extra overhead.
How resale enabled offers work
You can offer a REO on any SaaS or Azure Virtual Machine (VM) offer. The REO experience is designed to be simple, structured, and predictable for both the offer owner and the reseller.
You, as the offer owner, come to an agreement with a channel partner to sell your offer. You authorize this sale in Partner Center (once) and then your channel partner is empowered to sell your offer, either as a customer private offer or as a multi-party offer (MPO).
With this additional way to sell, you’ll be able to scale without worrying about hiring more salespeople.
Other ways to sell at scale
With many great ways to sell through negotiated deals or channel partners within Microsoft Marketplace, it can sometimes be challenging to choose. If you’re not sure which options are right for your marketplace offers, App Advisor can help you choose.
To discover the benefits of REO, Cloud Solution Provider (CSP), MPO, and customer private offers, and when to use which, see how to grow with negotiated deals and channel partners here.
Ready to unlock channel-led scale?
Resale enabled offers can create a faster, more predictable path for software companies that want to expand with ease through channel partners. With simplified resale authorization, broader reach, and shared sales credit, REO makes it easier to activate partners and grow your marketplace presence.
Ready to explore your path to channel-led scale? Visit App Advisor to get started.
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