Marketplace offer live? Now make it shine!🌟

Microsoft gives you the tools, best practices, and guidance to boost visibility, drive traffic, and turn interest into real customers fast. Microsoft gives you the tools, best practices, and guidance to boost visibility, drive traffic, and turn interest into real customers fast.

And the quickest path? App Advisor.

🚀 Start with App Advisor: Your Marketplace growth playbook

App Advisor is your self‑serve hub packed with step‑by‑step best practices, optimization guidance, and proven GTM strategies designed to your help app or agent rise above the noise and stand out to buyers.

Create more awareness with your potential buyers with a go-to-market campaign that includes these activities.

🛠️ Optimize your listing

• Sharpen your sales page with clearer, benefits‑forward messaging
• Strengthen SEO so your offer is easier to find
• Enable a trial - the strongest conversion accelerator
• Offer public plans with clear tiers (Basic / Standard / Premium) to support direct sales
• Add visuals, screenshots, and short videos to show value instantly

📈 Boost visibility

• Cross‑link your website, G2 profile, blogs, and social posts back to your listing
• Understand factors that influence Marketplace search rankings and views
• Review your category selections - they directly affect discoverability
• Encourage customer reviews - including from G2, which flows into your listing!

📣 Promote with confidence

App Advisor provides guidance around:

• Ready‑to‑use templates
• Partner‑tested messaging
• Campaign ideas to drive awareness and demand

Be sure to:

• Link all channels (website → Marketplace → G2 → social → email)
• Use OCIDs to see exactly which channels move the needle in Marketplace Insights
• Double down on what moves the needle

🏅 Unlock Marketplace Rewards

When you publish a transactable offer, Marketplace Rewards kick in automatically, giving your listing additional promotional lift.

Rewards include:

• Personalized listing optimization recommendations
• Marketplace blog and newsletter promotion
• Extra visibility for your listing
• Editorial + press release templates
• GTM enablement that grows with performance

Marketplace Rewards + App Advisor = compounding growth momentum.

🧲 Build a product-led growth motion

Sales don’t happen by accident - they happen with a smart GTM motion. App Advisor walks you through:

• Segmenting your target market
• Defining messaging that resonates with real buyers
• Building educational content (blogs, case studies, guides, emails)
• Nailing SEO & SEM basics
• Creating a conversion‑ready experience that shows quick wins
• Tracking performance with OCIDs + Marketplace Insights
• Strengthening your digital presence
• Encouraging reviews and customer storytelling
• Running targeted ads to your ideal audiences

This motion turns Marketplace visibility into pipeline, and pipeline into wins.

🤝 Expand your reach through channel partners

Once you’ve optimized your offer and are promoting it consistently, it’s time to extend your reach even further.

Forge relationships with channel partners - let them sell for you.

By enabling resale enabled offers (REO) in Partner Center, you make your solution available for partner resellers to offer directly to their customers. That means:

• Your offer appears in their reseller catalogs
• They bring your solution into their customer conversations
• You tap into existing, trusted partner‑to‑customer relationships
• You gain scale without extra headcount or marketing spend

A small switch. A massive multiplier. Enable resale so channel partners can open doors you couldn’t reach alone.

✅ Where to go next

• Start with App Advisor to sharpen your listing + GTM motion
• Add public plans + trial
• Strengthen SEO and performance signals
• Track success using OCIDs
• Publish a transactable offer to unlock Marketplace Rewards
• Enable REO to let channel partners help scale you globally – go deeper in this REO-focused post.

Ready to make your offer shine? Head to App Advisor and get started.