The Marketplace playbook for channel-led sales
Get step-by-step guidance and go-to-market resources to help you recruit and activate partners for channel-led sales through Microsoft Marketplace. With the expansion of channel-led sales capabilities, software companies can engage partners to reach new customers through Microsoft Marketplace. Through resale enabled offers and multiparty private offers, software companies can empower partners to sell on their behalf to drive scale, reach new markets, and unlock new co-sell opportunities. In markets where both resale enabled offers and multiparty private partners are available, software companies can also scale through distributors, who can activate their broader channel networks. If you're looking for a practical playbook, partner recruitment guidance, and new marketing materials to empower partners to sell on your behalf, don't miss this edition of Microsoft Marketplace partner office hours! We'll also be sharing best practices and lessons learned from successful software companies and answering your questions live. Who should attend? Alliance, channel, sales, and operations roles at software companies This office hour is structured for software companies—channel partners are welcome to attend to network with software companies Q&A will be available for attendees who join live. How do I participate? Registration is not required. Add this event to your calendar and select Attend to receive reminders. Post your questions in advance, or any time during the live broadcast. Resources Channel-led Campaign in a box Multiparty private offers Resale enabled offers Microsoft Marketplace office hours for partners are typically held the third Wednesday of every month, 8:30 am PT unless otherwise notedMulti‑currency private offers in Microsoft Marketplace
Microsoft Marketplace is available in 141 regions and supports 17 currencies. As Marketplace adoption continues to grow more partners are navigating sales that involve multiple currencies, local customer invoicing, and evolving seller of record responsibilities. Understanding how currency exchanges impact private offers, partner payments, and customer billing is critical to successfully managing Marketplace transactions across geographies. Join this practical walkthrough to learn how multi‑currency transactions are managed through Microsoft Marketplace. You’ll see how currency exchange is handled across deal constructs, including a multiparty private offer example, and what changes when partners participate in resale enabled offers and assume seller of record responsibilities. If you are a software company or channel partners selling in Microsoft Marketplace and want to confidently navigate local currency transactions, understand how timing impacts payments, and apply best practices when executing deals across geographies, this session is for you! What you’ll learn: How Marketplace customers are invoiced and the currency of record How to configure private offers in local currency How sales timing affects partner payments How the FX rate applies to Marketplace sales Takeaways: Clear understanding of multi‑currency Marketplace transactions Confidence in creating private offers in local currency Foundational knowledge to support sales of resale enabled offers Microsoft Marketplace office hours for partners are typically held the third Wednesday of every month, 8:30 am PT unless otherwise noted. How do I participate? Registration is not required. Add this event to your calendar and select Attend to receive reminders. Post your questions in advance, or any time during the live broadcast. Additional resources Geographic availability and currency support for Microsoft Marketplace FAQ: Foreign exchange for Microsoft Marketplace publishersSeamless private offers: From creation to purchase and activation
Join us for a practical, end‑to‑end walkthrough of seamless private offer execution—from creation to customer purchase to partner activation. You will learn: How to create private offers in Partner Center How to extend private offers to the right party (including multiparty private offers, resale enabled offers, and CSP motions) What the customer purchase experience looks like on the receiving end What flexible billing schedules apply to, and how to proactively set yourself up for success This event will feature a live Partner Center demo and include time for live Q&A so bring your questions! Note: Partner Center reporting will not be covered in this session, but you can learn more by watching Tracking transaction to payout in Partner Center reports. Office hours for partners are typically held the third Wednesday of every month, 8:30 am PT unless otherwise noted. How do I participate? Registration is not required. Add this event to your calendar and select Attend to receive reminders. Post your questions in advance, or any time during the live broadcast.Build, publish, and optimize Marketplace offers with App Advisor
Tune in for live demos and proven best practices on using App Advisor, Microsoft’s guided experience for Microsoft Marketplace success! Learn what App Advisor is, how it works, and how it can help partners accelerate Marketplace offer creation. Walk through key stages of the experience from validating value to publishing and optimizing your listing. We’ll focus on the most impactful tools and features, including: Marketplace Value Calculator - Estimate the potential benefits of selling your solution on Marketplace. Quick Start Developer Toolkit - Speed up development and reduce setup complexity. Offer Type Selection Wizard and Offer Creation - Choose the right offer model and publish with confidence. New AI‑based marketplace listing improvement recommendations - Get actionable insights to optimize any published offering for better visibility and performance. We'll also share tips to grow your sales, promote your offer, sell through channel partners, and make the most of co-sell. Whether you’re new to marketplace publishing or looking to improve and scale existing offers, you'll find practical guidance, real examples, and AI‑powered tools to help you succeed faster. Office hours for partners are typically held the third Wednesday of every month, 8:30 am PT unless otherwise noted. How do I participate? Select Add to calendar to save the date, then click the Attend button to save your spot, receive event reminders, and participate in the Q&A.* If you can’t make the live event, don’t worry. You can post questions in advance and catch up on the answers and insights later in the week. This session will be recorded and available on demand immediately after airing. It will feature AI-generated captions during the live broadcast. Human-generated captions and a recap of the Q&A will be available by the end of the week. * Don’t see the Attend button? Sign in to your Marketplace Tech Community account or register for the Tech Community and join the conversation!Certified Software Designations: FY26 Benefits Updates
If you are a software development company selling through the Microsoft commercial marketplace, don’t miss this office hours session. Learn how to stand out to Microsoft customers and sellers -- and unlock the top-tier of benefits available to software development company partners. Walk away with a better understanding of: Certified software designation: What it is and why it matters FY26 updates: New benefits and incentives for designated partners Getting started: Steps to begin your designation journey Where can I access the deck? Click here to download the slides presented in this session of Office Hours. When is the next Office Hours session? Bookmark the Marketplace Community for announcements about upcoming Office Hours events.Office hours for partners: Marketplace rewards for FY26
If you are a software company or channel partner selling through the Microsoft commercial marketplace, don’t miss our first Office Hours session of the new fiscal year! We start with an update on Marketplace Rewards for channel partners, which is now generally available for FY26. We then dive into the following topics and answer your questions live: Marketplace Rewards benefit tiers and changes from the pilot program Essential tips for utilizing Microsoft Azure Sponsorship to win multiparty private offer deals Lessons learned from successful partners Where can I access the deck? Click here to download the slides presented in this session of Office Hours. When is the next Office Hours session? Bookmark the Marketplace Community for announcements about upcoming Office Hours events.How to build a Microsoft Marketplace channel practice
Building a successful Marketplace practice takes more than great offers—you need the right people, processes, and strategy working together. Learn exactly how top‑performing partners organize their teams across alliances, operations, sales, and leadership. We’ll break down who owns what, why executive sponsorship is a game‑changer, and how to get every part of your organization aligned around Marketplace growth. You’ll also get a proven, repeatable framework you can put into action immediately. From offer strategy and co‑sell integration to operational readiness, pipeline acceleration, and scalable go‑to‑market motions, this session equips you with the blueprint used by partners thriving in the Marketplace today. Plus, you’ll walk away with curated tools, templates, and dashboards to speed up onboarding, publishing, co‑sell, and sales execution—so you can confidently launch or scale your Marketplace practice with momentum. How do I participate? Select Add to calendar to save the date, then click the Attend button to save your spot, receive event reminders, and participate in the Q&A.* If you can’t make the live event, don’t worry. You can post questions in advance and catch up on the answers and insights later in the week. This session will be recorded and available on demand immediately after airing. It will feature AI-generated captions during the live broadcast. Human-generated captions and a recap of the Q&A will be available by the end of the week. * Don’t see the Attend button? Sign in to your Marketplace Tech Community account or register for the Tech Community and join the conversation!Office hours for partners: Marketplace resale enabled offers
Tune in to explore resale enabled offers through Microsoft Marketplace. This recently announced capability enables software companies to expand into new markets globally, at scale, and without additional operational overhead. Dive deep into the workflow and requirements for these deals. Learn about reporting and best practices from those that are already selling globally with resale enabled offers. Walk away from this informative office hours with an understanding of: The resale enabled offer workflow, including the Microsoft Marketplace agreement that must be in place between the software company and the channel partner Software company and channel partner requirements for selling resale enabled offers Reporting and managing a resale enabled offer business This office hours will prioritize channel partner questions so post your questions in advance! Simply scroll to the bottom of this page and select Comment. We'll do our best to address as many questions as possible during the Q&A portion at the end of the event. How do I participate? Select Add to calendar to save the date, then click the Attend button to save your spot, receive event reminders, and participate in the Q&A.* If you can’t make the live event, don’t worry. You can post questions in advance and catch up on the answers and insights later in the week. This session will be recorded and available on demand immediately after airing. It will feature AI-generated captions during the live broadcast. Human-generated captions and a recap of the Q&A will be available by the end of the week. * Don’t see the Attend button? Sign in to your Marketplace Tech Community account or register for the Tech Community and join the conversation!Office hours for partners: Microsoft Partner Center reporting
Tune in for a closer look at Microsoft Marketplace reporting in the Microsoft Partner Center. Get to know the Insights and Earnings workspaces. Explore which roles have permission to access reporting, then walk through Earnings, Customer, Order, Usage, and Revenue reports. We'll also answer your questions to tune in live or post your questions in advance. How do I participate? Registration is not required. Select Add to calendar to save the date, then click the Attend button to save your spot, receive event reminders, and participate in the Q&A.* If you can’t make the live event, don’t worry. You can post questions in advance and catch up on the answers and insights later in the week. This session will be recorded and available on demand immediately after airing. It will feature AI-generated captions during the live broadcast. Human-generated captions and a recap of the Q&A will be available by the end of the week. * Don’t see the Attend button? Sign in to your Marketplace Tech Community account or register for the Tech Community and join the conversation!
