Scale growth with the Marketplace playbook for channel-led sales
Looking to accelerate partner-driven revenue through Microsoft Marketplace? Join this insightful live webinar featuring channel sales experts as they share proven strategies for scaling channel-led growth. Learn how to activate partner opportunities with multiparty private offers, leverage resale-enabled offers to expand your reach, and build a repeatable framework for driving marketplace success through your channel ecosystem. Whether you're looking to strengthen partner engagement or unlock new revenue streams, this session will provide practical guidance you can apply immediately. Learn more and attend The Marketplace playbook for channel-led sales - Microsoft Marketplace partner office hoursMarketplace trainings and events calendar (updated 06/05/26)
-Welcome to our calendar for accessing upcoming Marketplace trainings and events, along with links to recent resources. This page is a go-to resource for discovering training sessions and events designed specifically for software development companies related to Microsoft Marketplace. Whether you’re building innovative solutions or publishing to the commercial marketplace, you’ll find content to help you stay ahead in today’s fast-moving tech landscape. We’ve organized dedicated areas for partners and customers, making it easy to find sessions most relevant to your needs. Some events are upcoming, while others are past recordings that remain valuable for learning and growth. This page is updated frequently with new opportunities. Be sure to subscribe for notifications; instructions are provided at the bottom of this post. Explore the upcoming AI events below, revisit past sessions, and feel free to comment with any questions. ****Sessions updated as of 06/05/2026**** Partner and Channel Partner sessions Upcoming sessions Date Time Area Title Description Link 06/17/26 8:30 AM PDT Office Hours The Marketplace playbook for channel-led sales Get a practical playbook for scaling channel-led sales through Microsoft Marketplace, including how to recruit and activate partners using resale-enabled offers and multiparty private offers. Learn proven best practices, go-to-market resources, and real-world lessons. The Marketplace playbook for channel-led sales 07/29/2026 8:30 AM PDT Office Hours Marketplace Office Hours for Partners Tune in for updates, insights, and live Q&A to help you sell through Microsoft Marketplace. Topic TBD. Link to come Recent Recorded Sessions Date Area Title Description Link 05/19/26 Office Hours Multi-currency private offers in Microsoft Marketplace Join a practical walkthrough to learn how multi-currency transaction are managed through Marketplace. Gain confidence in creating private offers in local currency and get foundational knowledge to support sales of resale enabled offers. View the recording 05/07/26 Partner Session Turning co-sell readiness into real Microsoft Marketplace revenue Join Clazar as they share insights on how to be co-sell ready and how to translate it into a meaningful pipeline and an active, revenue generating partnership with Microsoft sellers. View the recording 4/28/26 Partner Session Maximize selling with Microsoft and Marketplace ROI Join us as WorkSpan shares real workflows used by partners who have closed over $5B in co-sell revenue with Microsoft. Learn best practices for navigating selling end-to-end with Microsoft. View the recording 04/15/26 Office Hours Seamless private offers: From creation to purchase and activation Join this Partner Center walkthrough of private offer execution from creation to customer purchase to partner activation View the recording 04/02/26 Partner Session Why Azure belongs in your multi-cloud strategy Tune in to hear WeTransact share when and why Azure should be part of your strategy. Find out how to replicate solutions for Azure. Hear why Marketplace-aligned companies are able to move quickly using Microsoft tools, funding, and incentives. View the recording 03/24/26 Partner Session Best practices for scaling Marketplace channel-led sales Join guest speaker team from Tackle as they walk through opportunities to scale partner driven revenue. Hear how to activate channel opportunities using multiparty private offers and learn when to leverage resale-enabled offers to expand partner reach. View the recording 03/18/26 Office Hours (Partner) Build, publish, and optimize Marketplace offers with App Advisor Learn what App Advisor is, how it works, and how it can help partners accelerate Marketplace offer creation. Live demo walk through; validating value to publishing and optimizing your listing. View the recording 03/11/26 Partner Session AI-powered automation for Marketplace private offers and IP co-sell Learn from guest speaker Jon Yoo, Suger, how software development companies can use AI-powered automation to simplify buying through Microsoft Marketplace, streamline private offers, and optimize co-selling opportunities. View the recording 02/25/26 Partner Session Inside Azure IP co-sell: What high-performing software developers do differently Get an inside look at the signals Microsoft uses to evaluate Marketplace and Azure IP co-sell readiness with insights from Barbara Treviño of Labra. Learn what top software companies do differently to accelerate approvals and boost GTM impact. View the recording 02/18/26 Office Hours (Partner) How to build a Microsoft Marketplace channel practice Building a successful Marketplace practice takes the right people, process, and strategy working together. Learn how top performing partners organize their teams across alliances, operations and leadership View the recording 1/21/26 Office Hours (Partner) Microsoft Partner Center reporting Get to know the Partner Center Insights and Earnings workspaces. Walk through Earnings, Customer, Order, Usage and Revenue reports. View the recording 12/18/25 Office Hours (Partner) Introducing resale enabled offers Explore resale enabled offers through Microsoft Marketplace. View recording 12/04/25 Partner Session AI-powered acceleration: scale faster on Microsoft Marketplace Go beyond listing basics and explore how Microsoft Marketplace can act as a strategic revenue engine. View recording 11/04/25 Partner Session How to structure your Microsoft Partner Center account for long-term success Learn best practices for setting up your Partner Center account for operational and marketplace success. View recording 08/28/25 Office Hours (Partner) Certified software designations: FY26 benefits updates Overview of certified software designations and FY26 benefit updates. View recording Customer sessions Upcoming sessions Date Time Area Title Description Link 06/24/26 8:30 AM PDT Office Hours (Customer) Microsoft Marketplace as FinOps platform Join to learn how Marketplace can help organizations simplify procurement, centralize billing, and better align software investments to optimize cloud and AI spend. Discover actionable strategies to improve cost visibility and ROI, and leverage Marketplace as a key component of your FinOps approach. June 2026 Customer Office Hour 07/15/2026 8:30 AM PDT Office Hours (Customer) Marketplace Office Hours for Customers Tune in for updates, insights, and live Q&A to help use Microsoft Marketplace. Topic TBD. Link to come Recorded sessions Date Area Title Description Link 05/28/26 Office Hours (Customer) Dragon Copilot AI apps and agents in Microsoft Marketplace Healthcare organizations discover how Dragon Copilot can help accelerate time to value by connecting with trusted partner solutions that streamline workflows and embed AI directly into daily operations. View the recording 04/29/26 Office Hours (Customer) Using Microsoft Marketplace to optimize Azure spend For organizations with an Azure cloud commitment Microsoft Marketplace can be a powerful tool for optimizing how the spend is used. Explore how your organization can leverage its Azure commitment to support software investments through Microsoft Marketplace. View the recording 03/25/26 Office Hours (Customer) Charting your AI strategy for manufacturing with Marketplace Build, buy, or blend? Gain the insights you need as a manufacturer to scale AI apps and agents across the factory floor using Microsoft Marketplace. Hear about practical manufacturing scenarios View the recording 02/25/26 Office Hours (Customer) Accelerate AI adoption through Microsoft Marketplace Explore practical AI use cases available through Microsoft Marketplace - from prebuilt AI apps and agents to AI-powered solutions that simplify deployment. View the recording 01/28/26 Office Hours (Customer) Optimize cloud cost and performance Learn proven strategies to accelerate time-to-value for cloud and AI investments using Microsoft Marketplace. View the recording 12/11/25 Office Hours (Customer) Chart your AI app and agent strategy Insights into build, buy, or blend approaches for AI apps and agents using Microsoft Marketplace. View recording 07/30/25 Office Hours (Customer) FinOps and the Microsoft Marketplace Learn how Microsoft Marketplace supports FinOps practitioners and accelerates AI transformation. View recording Subscribe to this post If you're not already a Tech Community member, create an account at techcommunity.microsoft.com. Select Subscribe from the three‑dot menu in the upper‑right corner of this post. Under Notification Settings, choose to be notified of edits and comments, and select whether you'd like updates immediately, daily, or weekly (weekly recommended). You can also subscribe to the entire Marketplace Community via the Marketplace Community homepage. ``Customer office hour: Dragon Copilot AI apps and agents in Microsoft Marketplace
May 28 | 8:30 AM PT Join the next Microsoft Marketplace customer office hours session to explore how AI apps and agents and Dragon Copilot can help healthcare organizations reduce administrative burden and streamline clinical workflows. In this session, you’ll learn how to move from AI exploration to real world deployment. Discover how Dragon Copilot can help accelerate time to value by connecting with trusted partner solutions that streamline workflows and embed AI directly into daily operations. Learn more and attend Dragon Copilot AI apps and agents in Microsoft Marketplace - Microsoft Marketplace CommunityTurn your Azure commitments into smarter cloud investments with Microsoft Marketplace
Discover how organizations are using Microsoft Marketplace as a strategic procurement engine to optimize Azure spend, streamline purchasing, and accelerate time to value. Learn how aligning software purchases with Microsoft Azure Consumption Commitment (MACC) can unlock cost savings, improve visibility, and ensure every dollar of cloud investment is fully optimized—helping teams make more informed, outcomes-driven decisions. Read the full article: Optimizing Azure spend with Microsoft Marketplace | Microsoft Community Hub Watch the recorded conversation: Using Microsoft Marketplace to optimize Azure spend - Microsoft Marketplace CommunityDrive stronger Microsoft alignment and unlock co-sell growth at Ultimate Partner LIVE
Join Microsoft and leading ecosystem experts May 11–13 at Ultimate Partner LIVE in Bellevue, WA to learn how to better engage with Microsoft and unlock new co-sell opportunities. This event brings together experienced practitioners to share what works when it comes to aligning with Microsoft priorities, building stronger seller relationships, and increasing visibility within the Marketplace ecosystem. Attendees will hear insights first-hand from practitioner lead sessions and gain practical strategies to improve partner-to-Microsoft engagement, refine go-to-market execution, and accelerate growth through more effective collaboration. Whether you’re looking to strengthen your Marketplace presence or scale co-sell success, this session delivers actionable insights you can apply immediately. Learn more and see which sessions you should attend How to get heard by Microsoft and win more together | Microsoft Community HubMicrosoft Marketplace at Channel Partners Conference
Microsoft Marketplace was a first-time sponsor of the 2026 Channel Partners Conference & Expo—the world’s largest channel event—held in Las Vegas, April 13-16. With 59% of cloud marketplace revenue expected to flow through channel, this event provided a clear opportunity to reinforce Marketplace as a core platform for channel‑led growth. The channel is central for customer Frontier transformation, and Marketplace helps power the commercial foundation, connecting partners, software companies, and customers through flexible, channel-led sales models that scale. Our team really enjoyed the conversations we had after our sessions, on the expo floor, and in private meetings! Did you attend Channel Partners Conference this year? We'd love to hear your takeaways! And if you missed the event, check out this article on the keynote delivered by Microsoft's Kevin LeBlanc, GM of Partner and Marketplace Marketing. Resources for software companies and channel partners are always available on our partner site.Join Marketplace at Microsoft Build!
The Marketplace team will be at Microsoft Build, June 2-3 in San Francisco, CA! We hope you'll join us in the Hub to meet with experts on how to build, publish, and monetize apps and agents with Microsoft Marketplace. "Favorite" the Marketplace lightning talk which covers the start-to-finish publishing process and highlights benefits and incentives available from Microsoft for software developers: Monetize apps and agents with Microsoft Marketplace Check out the full catalog to explore sessions across the topics: Cloud Platform & Data, Developer Tools & Frameworks, Apps & Agents, Model Training, Windows, and Responsible AI. Can't make it to San Francisco? You can always register for the digital experience. See you there!Reshaping enterprise go-to-market with Microsoft Marketplace and ecosystem partnerships
As the pace of enterprise transformation accelerates, we’re seeing a fundamental shift in how organizations go to market—and it’s being powered by ecosystems, not silos. Partner1 recently hosted two industry events where we explored how Microsoft Marketplace is becoming a central engine for this change, helping partners unlock new routes to growth while making it easier for customers to discover, buy, and deploy innovative solutions. From AI-driven offerings to multiparty private offers and deeper channel integrations, Marketplace is redefining how partnerships come together to deliver end-to-end value. It’s not just about listing solutions—it’s about creating scalable, repeatable growth through a connected ecosystem that meets customers where and how they want to buy. If you’re thinking about how to evolve your go-to-market strategy, scale with partners, or tap into new revenue opportunities, this is a conversation you won’t want to miss. Read the full article to see how Marketplace and ecosystem partnerships are reshaping enterprise go-to-market—and what it means for your business. How Microsoft Marketplace and ecosystem partnerships are reshaping enterprise go-to-market | Microsoft Community HubCustomer office hours: Chart your AI strategy for manufacturing with Microsoft Marketplace
Join the upcoming customer office hours session on March 25 | 9:30 AM PDT to explore how manufacturers can scale AI apps and agents across the factory floor using Microsoft Marketplace. Go beyond AI theory and dive into practical scenarios—from connecting IoT and enterprise systems to enabling analytics, digital twins, and AI agents. Learn how to make informed build, buy, or blend decisions, turn unstructured plant data into actionable insights, and move from pilot to production faster—all while balancing governance and architectural trade‑offs. Bring your questions and engage directly during this interactive session. Learn more on how to attend this webinar: Charting your AI strategy for manufacturing with Marketplace - Microsoft Marketplace CommunityAccelerating AI Innovation with Microsoft Marketplace: Key Takeaways from AI Tour London
At the recent AI Tour in London, I had the opportunity to connect with partners and customers to discuss how organizations are accelerating artificial intelligence adoption through the marketplace ecosystem. One theme came through clearly: Microsoft Marketplace is becoming a key platform for discovering, purchasing, and scaling AI solutions - and ultimatley enterprise wide deploying through partner-led private offers. In my latest article, I share key takeaways from the event, including how developers and channel partners are using Microsoft Marketplace to bring AI innovations to market faster, simplify procurement for customers, and drive new growth opportunities across the partner ecosystem. Read the full article to learn how Microsoft Marketplace is helping organizations move from AI experimentation to real business impact—and what these insights mean for partners building and selling AI-powered solutions. https://techcommunity.microsoft.com/blog/marketplace-blog/how-microsoft-marketplace-is-accelerating…
