Microsoft Marketplace at Channel Partners Conference

Microsoft Marketplace was a first-time sponsor of the 2026 Channel Partners Conference & Expo—the world’s largest channel event—held in Las Vegas, April 13-16. With 59% of cloud marketplace revenue expected to flow through channel, this event provided a clear opportunity to reinforce Marketplace as a core platform for channel‑led growth. The channel is central for customer Frontier transformation, and Marketplace helps power the commercial foundation, connecting partners, software companies, and customers through flexible, channel-led sales models that scale. Our team really enjoyed the conversations we had after our sessions, on the expo floor, and in private meetings!

Did you attend Channel Partners Conference this year? We'd love to hear your takeaways! 

And if you missed the event, check out this article on the keynote delivered by Microsoft's Kevin LeBlanc, GM of Partner and Marketplace Marketing. Resources for software companies and channel partners are always available on our partner site.