AI innovation takes center stage at Microsoft Ignite
Artificial intelligence is transforming how software companies build, scale, and deliver solutions. At Microsoft Ignite, we announced new tools and programs to help developers accelerate innovation responsibly, from AI-powered workflows and unified tools in Microsoft Foundry to Cohere’s language models on Azure. Plus, the global launch of Microsoft Marketplace brings the industry’s largest catalog of AI apps and agents, enabling partners to reach new customers and unlock growth. Explore the latest announcements and learn how to ship faster, scale confidently, and turn AI innovation into business impact. Read the full articleMarketplace Community - Upcoming AI Events
**Updated 6/3/2025** ISV Success is now supporting a series of AI-focused events to help partners maximize the AI opportunity when building and publishing solutions to the commercial marketplace. These events are open to all partners on marketplace – participation in ISV Success is not required to attend. Stay updated on the latest offerings by subscribing to this post, where we will be regularly updating our list of upcoming events and sharing links to recent events. Full instructions on how to subscribe are posted at the bottom of this post. Check out our upcoming AI events below and comment with any of your questions! _____________________________________________________________________________________________ ISV AI Envisioning Day Trainings We are excited to announce the launch of two new ISV AI Envisioning Day training courses introducing tools and frameworks to leverage in building AI applications that drive innovation and business value. Microsoft ISV AI Envisioning Day: Identify and Prioritize Use Cases for AI Solutions This session guides you through the process of identifying and prioritizing business use cases for AI solutions. You will learn how to structure each use case to assess its viability, differentiate its value, and explore learning opportunities. Practical advice and actionable steps will be provided to help you kickstart your AI projects and accelerate time-to-market. Microsoft ISV AI Envisioning Day: Get the Framework to Develop AI Solutions In this envisioning session, you will learn how to effectively plan, build, and deploy your AI solution. You will be empowered with tools and frameworks to guide you through the technical and business considerations to evaluate when determining the best approach to use in building your AI application. Whether you’re just beginning to identify and prioritize AI use cases or are ready to begin planning, building, and deploying solutions, you’ll learn the steps to make AI a reality in your organization. Both ISV AI Envisioning Day training courses will run monthly in multiple time zones and are delivered in English. Check back for upcoming session dates and times. _____________________________________________________________________________________________ ISV Security Series The ISV Security Series is designed to empower ISVs to not only defend against current threats but also anticipate and prepare for future challenges. Whether you are just starting your security journey or looking to enhance your existing strategies, this series provides the insights and resources you need to succeed. Join us in creating a safer digital ecosystem – one that fosters innovation without compromise. Register for the upcoming session at aka.ms/asiaisvsecurity June 2025 Safeguard Data Security & Privacy in AI-Driven Applications Explores how to implement robust data security and privacy measures tailored to AI applications, from handling user data responsibly to meeting regulatory requirements and mitigating risks. July 2025 Build Secure AI & Copilot Experiences with Microsoft's Framework Learn how to create secure and reliable AI and Copilot experiences using Microsoft’s robust security framework & AI ready infrastructure. August 2025 Zero Trust for ISVs: Importance and Implementation Strategies This session breaks down why Zero Trust matters and provides practical steps to implement its core principles, including least privilege access, tenant isolation, and continuous verification. September 2025 Security Essentials for Marketplace Publishing This session equips ISVs with the knowledge to meet Azure Marketplace security requirements, safeguard customer data, and ensure compliance with platform standards. _____________________________________________________________________________________________ Copilot Developer Camp Join us for the Copilot Developer Camp—an immersive workshop designed for professional developers eager to expand their skills with Copilot for Microsoft 365 or create custom copilots. This free, one-day workshop, held right after the AI tour, aims to equip developers, ISVs, and tech enthusiasts with the knowledge and hands-on experience needed to enhance and extend Copilot’s capabilities for Microsoft 365. This is an in-person workshop offered in multiple locations. It is aimed at Developers, ISV partners, product centric companies, and enterprise developers. You will walk away with an understanding of the capabilities of Microsoft 365 Copilot and its extensibility AI models. See the different methods to develop Copilot agents utilizing Microsoft 365 Copilot's AI and orchestration on how to create a custom engine agent using Azure AI Studio and Teams AI library. How to develop a Declarative agent that includes a Build custom action for your agent via API plugins. Check here for upcoming dates and locations: Copilot Developer Camp Registration _____________________________________________________________________________________________ Build and extend your own agents using pro-code capabilities Microsoft Copilot Studio and building custom agents. Agents are AI-powered productivity tools designed to enhance everyday tasks by leveraging large language models (LLMs). Are you a developer interested in exploring advanced aspects of using Microsoft 365 Copilot, Microsoft Copilot Studio, and building custom agents using professional coding techniques? Join our on-demand workshop to learn how to leverage pro-code capabilities and build intelligent agents that assist users across various domains. Workshop Agenda Day 1: Extend Microsoft 365 Copilot with declarative agents Build custom engine agents with Teams AI library and Microsoft 365 Agents SDK Day 2: Develop your own agents in Azure AI Foundry Day 3: Build your own agents with Semantic Kernel for a fully controlled end-to-end AI experience Secure and govern copilots Call to Action Don't miss this opportunity to enhance your skills and build powerful agents with pro-code capabilities. Register now for this on-demand session and take the next step in your development journey! For more training opportunities, visit us at the Partner Skilling Hub. ____________________________________________________________________________________________________ Azure AI Foundry Council & AI Visionaries The Azure AI Foundry Council & AI Visionaries is excited to deliver new AI webinars to enhance your learning and help you navigate the future of AI. Check back for June sessions coming soon. _____________________________________________________________________________________________ Microsoft Azure Virtual Training Day: AI Fundamentals Join us for Azure AI Fundamentals, a free virtual training designed to build your technical expertise in AI and machine learning on Microsoft Azure. This course will dive into core AI concepts and foundational workloads, offering hands-on insights into Azure AI services that power intelligent applications. You'll explore machine learning models, computer vision, and natural language processing (NLP) capabilities such as sentiment analysis, language detection, and key phrase extraction. With guidance from Microsoft experts, you’ll gain the skills needed to analyze and automate workflows, develop AI-driven solutions, and ensure responsible AI use across applications. Use the link below to see the full list of upcoming sessions available for registration. Multiple dates and time zones are available, and new sessions are added frequently. Microsoft Azure Virtual Training Day: AI Fundamentals _____________________________________________________________________________________________ Subscribe to this post If you're not a member of the Tech Community already, create an account at techcommunity.microsoft.com Select "subscribe" from the 3-dot dropdown in the upper-right corner of this post. Under "Notification Settings," select "Notify me of Any edits & comments on knowledge bases articles I subscribe to," then select to receive updates to this post either immediately, daily, or weekly (I recommend weekly). Manage your subscription settings so that you can receive email updates on new events. Manage these settings by selecting your profile icon in the top right corner of the community, selecting "My Settings," and selecting "Subscriptions & Notifications." You can also subscribe to the entire marketplace community which will provide you with regular updates on all marketplace discussion topics happening in this forum. To do this, click "subscribe" in the upper right corner of the marketplace community homepage.Marketplace trainings and events calendar (updated 06/05/26)
-Welcome to our calendar for accessing upcoming Marketplace trainings and events, along with links to recent resources. This page is a go-to resource for discovering training sessions and events designed specifically for software development companies related to Microsoft Marketplace. Whether you’re building innovative solutions or publishing to the commercial marketplace, you’ll find content to help you stay ahead in today’s fast-moving tech landscape. We’ve organized dedicated areas for partners and customers, making it easy to find sessions most relevant to your needs. Some events are upcoming, while others are past recordings that remain valuable for learning and growth. This page is updated frequently with new opportunities. Be sure to subscribe for notifications; instructions are provided at the bottom of this post. Explore the upcoming AI events below, revisit past sessions, and feel free to comment with any questions. ****Sessions updated as of 06/05/2026**** Partner and Channel Partner sessions Upcoming sessions Date Time Area Title Description Link 06/17/26 8:30 AM PDT Office Hours The Marketplace playbook for channel-led sales Get a practical playbook for scaling channel-led sales through Microsoft Marketplace, including how to recruit and activate partners using resale-enabled offers and multiparty private offers. Learn proven best practices, go-to-market resources, and real-world lessons. The Marketplace playbook for channel-led sales 07/29/2026 8:30 AM PDT Office Hours Marketplace Office Hours for Partners Tune in for updates, insights, and live Q&A to help you sell through Microsoft Marketplace. Topic TBD. Link to come Recent Recorded Sessions Date Area Title Description Link 05/19/26 Office Hours Multi-currency private offers in Microsoft Marketplace Join a practical walkthrough to learn how multi-currency transaction are managed through Marketplace. Gain confidence in creating private offers in local currency and get foundational knowledge to support sales of resale enabled offers. View the recording 05/07/26 Partner Session Turning co-sell readiness into real Microsoft Marketplace revenue Join Clazar as they share insights on how to be co-sell ready and how to translate it into a meaningful pipeline and an active, revenue generating partnership with Microsoft sellers. View the recording 4/28/26 Partner Session Maximize selling with Microsoft and Marketplace ROI Join us as WorkSpan shares real workflows used by partners who have closed over $5B in co-sell revenue with Microsoft. Learn best practices for navigating selling end-to-end with Microsoft. View the recording 04/15/26 Office Hours Seamless private offers: From creation to purchase and activation Join this Partner Center walkthrough of private offer execution from creation to customer purchase to partner activation View the recording 04/02/26 Partner Session Why Azure belongs in your multi-cloud strategy Tune in to hear WeTransact share when and why Azure should be part of your strategy. Find out how to replicate solutions for Azure. Hear why Marketplace-aligned companies are able to move quickly using Microsoft tools, funding, and incentives. View the recording 03/24/26 Partner Session Best practices for scaling Marketplace channel-led sales Join guest speaker team from Tackle as they walk through opportunities to scale partner driven revenue. Hear how to activate channel opportunities using multiparty private offers and learn when to leverage resale-enabled offers to expand partner reach. View the recording 03/18/26 Office Hours (Partner) Build, publish, and optimize Marketplace offers with App Advisor Learn what App Advisor is, how it works, and how it can help partners accelerate Marketplace offer creation. Live demo walk through; validating value to publishing and optimizing your listing. View the recording 03/11/26 Partner Session AI-powered automation for Marketplace private offers and IP co-sell Learn from guest speaker Jon Yoo, Suger, how software development companies can use AI-powered automation to simplify buying through Microsoft Marketplace, streamline private offers, and optimize co-selling opportunities. View the recording 02/25/26 Partner Session Inside Azure IP co-sell: What high-performing software developers do differently Get an inside look at the signals Microsoft uses to evaluate Marketplace and Azure IP co-sell readiness with insights from Barbara Treviño of Labra. Learn what top software companies do differently to accelerate approvals and boost GTM impact. View the recording 02/18/26 Office Hours (Partner) How to build a Microsoft Marketplace channel practice Building a successful Marketplace practice takes the right people, process, and strategy working together. Learn how top performing partners organize their teams across alliances, operations and leadership View the recording 1/21/26 Office Hours (Partner) Microsoft Partner Center reporting Get to know the Partner Center Insights and Earnings workspaces. Walk through Earnings, Customer, Order, Usage and Revenue reports. View the recording 12/18/25 Office Hours (Partner) Introducing resale enabled offers Explore resale enabled offers through Microsoft Marketplace. View recording 12/04/25 Partner Session AI-powered acceleration: scale faster on Microsoft Marketplace Go beyond listing basics and explore how Microsoft Marketplace can act as a strategic revenue engine. View recording 11/04/25 Partner Session How to structure your Microsoft Partner Center account for long-term success Learn best practices for setting up your Partner Center account for operational and marketplace success. View recording 08/28/25 Office Hours (Partner) Certified software designations: FY26 benefits updates Overview of certified software designations and FY26 benefit updates. View recording Customer sessions Upcoming sessions Date Time Area Title Description Link 06/24/26 8:30 AM PDT Office Hours (Customer) Microsoft Marketplace as FinOps platform Join to learn how Marketplace can help organizations simplify procurement, centralize billing, and better align software investments to optimize cloud and AI spend. Discover actionable strategies to improve cost visibility and ROI, and leverage Marketplace as a key component of your FinOps approach. June 2026 Customer Office Hour 07/15/2026 8:30 AM PDT Office Hours (Customer) Marketplace Office Hours for Customers Tune in for updates, insights, and live Q&A to help use Microsoft Marketplace. Topic TBD. Link to come Recorded sessions Date Area Title Description Link 05/28/26 Office Hours (Customer) Dragon Copilot AI apps and agents in Microsoft Marketplace Healthcare organizations discover how Dragon Copilot can help accelerate time to value by connecting with trusted partner solutions that streamline workflows and embed AI directly into daily operations. View the recording 04/29/26 Office Hours (Customer) Using Microsoft Marketplace to optimize Azure spend For organizations with an Azure cloud commitment Microsoft Marketplace can be a powerful tool for optimizing how the spend is used. Explore how your organization can leverage its Azure commitment to support software investments through Microsoft Marketplace. View the recording 03/25/26 Office Hours (Customer) Charting your AI strategy for manufacturing with Marketplace Build, buy, or blend? Gain the insights you need as a manufacturer to scale AI apps and agents across the factory floor using Microsoft Marketplace. Hear about practical manufacturing scenarios View the recording 02/25/26 Office Hours (Customer) Accelerate AI adoption through Microsoft Marketplace Explore practical AI use cases available through Microsoft Marketplace - from prebuilt AI apps and agents to AI-powered solutions that simplify deployment. View the recording 01/28/26 Office Hours (Customer) Optimize cloud cost and performance Learn proven strategies to accelerate time-to-value for cloud and AI investments using Microsoft Marketplace. View the recording 12/11/25 Office Hours (Customer) Chart your AI app and agent strategy Insights into build, buy, or blend approaches for AI apps and agents using Microsoft Marketplace. View recording 07/30/25 Office Hours (Customer) FinOps and the Microsoft Marketplace Learn how Microsoft Marketplace supports FinOps practitioners and accelerates AI transformation. View recording Subscribe to this post If you're not already a Tech Community member, create an account at techcommunity.microsoft.com. Select Subscribe from the three‑dot menu in the upper‑right corner of this post. Under Notification Settings, choose to be notified of edits and comments, and select whether you'd like updates immediately, daily, or weekly (weekly recommended). You can also subscribe to the entire Marketplace Community via the Marketplace Community homepage. ``*NEW* Co-sell Coaching Program - first episode on April 2
Join us on April 2 for the first episode in the new marketplace community Co-sell Coaching Program, where Microsoft partners will walk their peers through best practices on how to co-sell effectively through the marketplace, and host a live Q&A along with Microsoft co-sell subject-matter experts. In the first event in this series featuring Reis Barrie of Carve Partners, you will learn how to: ▪️Unlock Faster Growth: Why you should prioritize co-selling ▪️Get Started the Right Way: How to create a co-sell strategy and get started ▪️Maximize Your Impact: How to prioritize deals and build your co-sell pipeline ▪️Engage Microsoft Sellers: What to expect and how to get their attention ▪️Keep Winning: What to do after a co-sell win to build ongoing momentum Register here.Microsoft Marketplace at Channel Partners Conference
Microsoft Marketplace was a first-time sponsor of the 2026 Channel Partners Conference & Expo—the world’s largest channel event—held in Las Vegas, April 13-16. With 59% of cloud marketplace revenue expected to flow through channel, this event provided a clear opportunity to reinforce Marketplace as a core platform for channel‑led growth. The channel is central for customer Frontier transformation, and Marketplace helps power the commercial foundation, connecting partners, software companies, and customers through flexible, channel-led sales models that scale. Our team really enjoyed the conversations we had after our sessions, on the expo floor, and in private meetings! Did you attend Channel Partners Conference this year? We'd love to hear your takeaways! And if you missed the event, check out this article on the keynote delivered by Microsoft's Kevin LeBlanc, GM of Partner and Marketplace Marketing. Resources for software companies and channel partners are always available on our partner site.Your front row seat to Ultimate Partner® LIVE starts now!
In just a few days, Ultimate Partner® LIVE goes live from Reston, VA with its most impactful agenda yet. Top performing partners including Veeam, Accenture, Carahsoft, Cisco, SHI, ServiceNow, Commvault, and Siemens will share how they've overcome challenges and built lasting success. Microsoft experts will also join for candid, unscripted conversations about what it really takes to thrive in today's Hyperscaler ecosystems. The entire event will be streamed live for free — making partner mastery accessible to everyone. Join the livestream. Be inspired. Become the Ultimate Partner. October 28th Livestream October 29th LivestreamMarketplace at Microsoft Ignite 2024
Marketplace will be integrated as a core component at Microsoft Ignite—which takes place online and in Chicago, IL from November 19-22, 2024. Join us to learn what’s new in the marketplace, how to capture the marketplace and AI opportunity, and how to scale your business with partners. Don’t miss these marketplace breakout sessions available for digital and in-person attendees: BRK343: How to capture the marketplace opportunity BRK344: Activating the channel through the marketplace BRK350: What’s new in ISV Success – AI benefits for software companies and more Coming to Chicago? Check out our theater sessions (THR679: 10 tips for marketplace success and THR681: Step-by-step instructions to activate multiparty private offers) and get your questions answered by marketplace experts who will be stationed in the MAICPP area of the Hub expo space throughout the week. Register for Microsoft Ignite today!Check out our marketplace cheat sheet for this year's Microsoft Build
Microsoft Build is next week! My colleague Kristyn_Maddox put together this great cheat sheet of a few sessions to check out to learn the most on what's up with marketplace. Check it out and let me know if you have any questions, and if we can plan on seeing you there! Blog: Accelerate AI innovation with the Microsoft commercial marketplace | Microsoft Azure Blog by Anthony Joseph Sessions: AI-powered commerce with the Microsoft commercial marketplace Presenters: Will Kearl + Ryan Storgaard Maximize cloud investments with the Microsoft commercial marketplace Presenters: Kristyn Maddox + Felipe Ospina Launch AI applications and get to market faster with marketplace Presenters: Yvonne Muench + Olga Karpman + Partner Guests Shout out to our friend and colleague, ElizabethBeals who has done a fantastic job putting together an amazing set of content for marketplace!T-2 Weeks! Marketplace at Microsoft Build 2024
Marketplace at Microsoft Build 2024 Marketplace will be integrated as a core component at Microsoft Build for the first time with content for partners, developers, and customers. If you or your colleagues are attending Microsoft Build in-person this year, we encourage you to take part in these activities: Register for marketplace-specific sessions to learn how the marketplace can keep you and customers ahead in the era of AI: "Launch AI applications and get to market faster with marketplace" – in-person and online "AI-powered commerce with the Microsoft commercial marketplace" – on-demand "Maximize cloud investments with the Microsoft commercial marketplace" – on-demand Exclusive evening social on May 22 for partners selling through the marketplace. Partners can engage with Microsoft leadership, meet other partners, and get insights into how to unlock benefits. Capacity is limited so complete this interest form to request passes. *Note, this does not include passes for Microsoft Build. Connect with marketplace experts at our Community space at Microsoft Build. Marketplace experts will be staffed throughout all three days of the event, so stop by the Microsoft Cloud Platform Community space near Expert Meet-ups on the 5th floor to get your marketplace questions answered.Turn your Azure commitments into smarter cloud investments with Microsoft Marketplace
Discover how organizations are using Microsoft Marketplace as a strategic procurement engine to optimize Azure spend, streamline purchasing, and accelerate time to value. Learn how aligning software purchases with Microsoft Azure Consumption Commitment (MACC) can unlock cost savings, improve visibility, and ensure every dollar of cloud investment is fully optimized—helping teams make more informed, outcomes-driven decisions. Read the full article: Optimizing Azure spend with Microsoft Marketplace | Microsoft Community Hub Watch the recorded conversation: Using Microsoft Marketplace to optimize Azure spend - Microsoft Marketplace Community
