Choosing the right offer type for your cloud and AI solutions
Whether you're bringing a new AI solution to market or evaluating how to scale an existing application, understanding Marketplace offer types can help you choose the right path to monetization and customer adoption. Check out this short video that compares the capabilities of SaaS offers, Container offers, and Azure managed applications to understand which model best aligns with your architecture, deployment requirements, and customer needs.
What's preventing your Marketplace growth engine from scaling?
Many SDCs know where they want to go with Marketplace, but struggle to turn individual activities into a repeatable growth motion. The latest in the Sell more with App Advisor blog series, asks: ✅ What part of your Marketplace journey is most repeatable today? ✅ Where do you still rely on manual effort or tribal knowledge? ✅ If you could eliminate one friction point between building, publishing, and growing, what would it be? Read the blog and share your thoughts: Build a Repeatable Marketplace Growth Engine with App Advisor The responses could generate useful insights for future Marketplace content and help identify common challenges across the community!Build a repeatable Marketplace growth engine with App Advisor to sell more
Publishing your offer is only the beginning. Learn how App Advisor helps software development companies build a repeatable Marketplace growth engine with curated go-to-market guidance, Marketplace Insights, AI-powered optimization, and proven best practices that drive long-term visibility, engagement, and revenue growth.What are your frictions points between build and revenue?
Turning a great product into Marketplace revenue isn't always straightforward. The latest post in the Sell More with App Advisor blog series highlights How to use App Advisor to avoid 5 common mistakes and sell more on Marketplace Many software companies have the technical capability to build great solutions, but still encounter delays caused by fragmented guidance, uncertainty about next steps, or difficulty navigating Marketplace programs and processes. That's exactly the challenge App Advisor is designed to address. 💬 Where does your team encounter the most friction today? Choosing the right Marketplace offer type? Finding the right architecture patterns or code samples? Publishing and optimizing listings? Understanding co-sell and negotiated deal opportunities? Scaling revenue after launch? If you haven't explored it yet, check out the latest post in our Sell More with App Advisor series and join the conversation.Dataverse → External System (Kajabi) – Licensing Clarification
Hi All, I'm looking to build a solution that utilises Dataverse, and I’m looking for some clarity on licensing for an integration with a third-party platform (Kajabi), specifically around API usage and external users. The main workflow: Data is stored in Microsoft Dataverse Power Automate is used to: Trigger on Dataverse events (create/update) Call the Kajabi API (via HTTP/custom connector) Create users, assign tags, and enrol them on courses Kajabi users: Do not access Power Apps, Dataverse, or Power Platform directly Only interact with Kajabi (external system) My Question: Do external Kajabi users require any Power Platform / Dataverse licensing if they never directly access Microsoft services and only consume data via API? ThanksHow App Advisor simplifies resources to clarify the most relevant next step
For software development companies, the Microsoft Marketplace journey isn’t always linear. It’s a series of decisions: what to build, how to package it, how to publish, and how to sell it, each with real dependencies and real friction. Read more about how App Advisor provides clarity at every stage.Clarity at every stage: App Advisor turns Marketplace complexity into action
For software development companies, the Microsoft Marketplace journey isn’t always linear. It’s a series of decisions: what to build, how to package it, how to publish, and how to sell it, each with real dependencies and real friction.
